Catherine White Email & Phone Number

New York, Us

Head of marketing for Bisnow, the largest integrated B2B platform for commercial real estate. Through news, events, marketing services, recruiting solutions, and more, Bisnow drives the industry forward. With 11M readers, 450 events a year, 300K job candidates, 15,000 news stories, and countless cups of coffee, we help the commercial real estate industry do more business.Establish marketing strategy and lead a team of marketing professionals to drive event ticket purchases, analyze and increase audience engagement, develop sales lead generation campaigns, and build revenue opportunities.

New York City, Ny, Us

The commercial real estate prospecting tool with the search attributes and data points you need to reach the industry's decision makers.

New York, New York, Us

Led global marketing, advertising, and branding efforts for a special division of Bloomberg Media, Bloomberg New Economy. This initiative combined events, editorial content & analysis, video series, and newsletters, aimed at international C-suite executives, thought leaders, and heads of state.Managed a team spread across New York and Beijing to execute a global marketing plan and community engagement strategy. Efforts included bilingual video & virtual event series promotion, garnering more than 2.1M organic social media impressions and 500K video views. Day-to-day responsibilities included marketing strategy & campaign planning, writing creative briefs, providing design feedback, overseeing advertising campaign & event production, building brand materials, setting social media strategy, managing regional campaign interpretation & local language translation, and supporting sales and media partnerships.

New York, New York, Us

Served as marketing lead for the two fastest growing divisions within the Bloomberg Media. Work included special projects, events, and brand marketing campaigns in Asia, Europe & the U.S. Built & executed campaigns across TV, print magazines, web and mobile, social media, radio, podcasts, newsletters and email marketing. Managed creative development with design and production teams, including briefing projects, providing feedback and approvals, and advising on production timelines.

New York, Ny, Us

Managed marketing campaigns and attendee experience for C-suite, multi-million dollar event portfolio. Target audience included Fortune 500 CEOs, other C-Suite executives, major government officials, policymakers, and other leading executives from around the world.Oversaw all marketing asset and creative development including brand fit evaluation, copywriting and editing, creative review, and obtaining final approvals with leadership. Assets included print and digital ads, HTML, websites, print and digital invitations, onsite program, and other materials.

Washington, Dc, Us

Managed creative production of all marketing and event materials; daily work included writing creative briefs, providing feedback on creative, setting scope of work and priorities, and ensuring proper use and execution of brand strategy in all assets and event materials

Washington, Dc, Us

Recipient of the Publisher’s Award, January 2012. Highest award within The Washington Post, awarded for extraordinary work on product redesign and launch.Analyzed and evaluated strategies for new products, pricing, industry trends, and product performance. Provided lead analytical support on major product redesign. Conducted financial analysis to determine strategic direction for new product launch.Led, managed, and created email marketing campaigns for Classified advertising team.

Washington, Dc, Us

Advanced digital business through managing client relations, evaluating strategic fit, and reporting results. Coordinated and organized projects working with TWP newsroom, outside partners/clients, PR, and digital business side to execute agreements.

Washington, Dc, Us

-Led efforts to optimize local grassroots marketing for leading entertainment brand, Going Out Guide. Assured compliance of over 100 partners through integrated outreach.-Developed competitive social marketing analysis and best practices presentation for Jobs classified brand to increase reach and revenue. Twitter recommendations adopted garnering over 8,900 followers in four months.-Supported events staff in high visibility activities.

B.S., Mcintire School Of Commerce--Marketing

Education record