Eric White ⛷️ Email and Phone Number
Eric White ⛷️ work email
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Eric White ⛷️ personal email
Eric White ⛷️ phone numbers
I create integrated marketing strategies and structured sales processes for early stage & rapid growth consumer goods companies, driving revenue and profitability. My specialties are GTM Plans and Channel Diversification, and my background is leading teams in CPG and Capital Markets - dynamic verticals that are analytical and demanding. An ENTP (extraverted is an understatement), I see problems as potential. I approach challenges with energy, creativity, and determination (also a whiteboard, lots of EXPOs, and vibrant discussion), rolling up my sleeves and diving in. Since 2016 I've launched 8 health & wellness brands and 100+ products into FDM, Natural, and Amazon, creating cohesive customer experiences across digital and B+M channels. I love brand development, consumer segmenting, and competitive analysis - the core components of winning sales strategies that reach target customers in the right place at the right time. Before that I was in Finance running a broker dealer on the Chicago Stock Exchange (held series 7 & 24). l lost years of my life to charts and CNBC. CPG wins:➡️ Scaled B+M Sales at Balanced Health Botanicals, achieving 1050% revenue growth ($2M to $22M) in 2 years as our team grew from 4 to 20. I Implemented Salesforce CRM (no more text orders!) and launched our $30-$60 nutraceutical products in Albertsons, Ulta, and Sierra ➡️ Led commercialization and $5M P&L across 3 CPG portfolio companies for Denver PE firm. Launched RYTE brand with print+digital+social campaigns that delivered 100K site visits within 3 months➡️ Rebranded Moodex from value to premium BFY Supplement; developed 12 new products for retail/DTC that won interest from 100+ buyers at Expo West (before investor armageddon hit). Founders, boards, and PE/VC groups appreciate my hands-on portfolio approach to marketing tactics and capital allocation. I balance every short, mid, and long-term decision and strategy against ROI and return probabilities - a habit I brought from the trading floor, constantly thinking about risk mitigation and outcome variances. My experience as a GTM operator allows me to navigate startup and high-growth challenges with confidence - delivering sustainable, scalable growth. I've led Sales, Marketing, Ops, and CX, aligning organizational goals while fostering cross-functional collaboration. If you've read this far we should connect - we'll definitely get along. And if you need an operator to drive revenue growth & profitability while maximizing resources and emphasizing execution, let's chat about where you need help.
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Head Of Gtm ExecutionKazmira TherapeuticsEnglewood, Co, Us
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Fractional Cro | Cmo | Coo ✦ Vp Of Sales & Marketing ✦ Player Coach ✦ Gtm Strategist ✦ ConsultantProactive Growth Strategies Jul 2024 - PresentIs your GTM racing against time and capital to create sustainable revenue growth and falling behind?I can help. We'll preserve your resources, keep mistakes from compounding, and optimize your revenue function. If you're an early stage company, you need an operator. Advisors help, but there's no substitute for a hands-on strategist who can drive your profit engine and power scalable growth. Someone to roll up their sleeves take the wheel. A leader who looks under the hood, analyzes your market, USP, and competition, and coaches your team to success. That’s what I do. I get you on track without guesswork, avoid the common potholes and speed traps, and align your long term vision and business objectives with tactical execution. Expertise: Sales / RevOps – is your org structured properly? Is your Pipeline working? Business Development / Go-To-Market – data driven strategy (Our map) CRM – auditing customer engagement and CX Customer Acquisition + Retention – helping keep customers and grow LTVMarketing – optimize your portfolio spend by channelOperations - how you make it, store it, ship it, track itProduct Development –determining what to sell and why to sell itProduct Portfolio Pricing– it doesn’t get more important than thisCapital Efficiency – Cash flow is king. Along the way we’ll adapt to your business lifecycle – be that Lifestyle, Growth, or Acquisition Target. Each ending starts with a different middle and beginning, and I keep you on the road to where you’re heading. I also help figure out what stays and what goes – operational efficiency is critical- and focus energy and resources where they deliver the highest probability of success.Finally I align your people and product. Great products don’t sell themselves - great teams do. PGS helps you optimize your team to your product while driving customer acquisition, retention, and market expansion. Lets go.
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Chief Operating Officer | Marketing Strategy | Product Development | Brand Positioning | M&AAmerican Oz Jul 2023 - Jul 2024Longmont, Colorado , UsHired by the investor board at American Oz (dba MOODEX), I was brought in to execute a full-scale brand transformation and drive profitable growth in the competitive Vitamin Supplement space. My role involved overhauling the brand, building a robust portfolio of 12 unique SKUs, and creating a high-end product line positioned as a Better-For-You Supplement. I emphasized being Low Sugar, Vegan, NON-GMO, with no artificial additives, corn syrup, gelatin, or gluten. Vertically ingrated, we made these gummies in house. With a player-coach approach as the lone marketing resource, I led the complete repositioning of the brand, targeting omnichannel sales while enhancing client relationships and scaling operations. By digging deep into the goals, drivers, and preferences of our core customer and leveraging competitive market challenges, my team and I redefined our competitive edge, transforming Moodex from a value brand to a premium player.We implemented a data-driven strategy that resulted in a 20% increase in profitability. One of our key milestones was launching new digital platforms ahead of Expo West, drawing interest from 100+ national and independent retailers while distributing 3,000 samples. Additionally, we expanded our reach with a successful Amazon launch and a well-defined product roadmap for 2024.To drive long-term profitability, I led initiatives that consolidated suppliers by 40%, reducing procurement costs by 20% and improving product shelf stability by 25%. By focusing on operational efficiency and creating a compliance-driven environment, we reinforced customer trust and enhanced product quality.Throughout the transformation, I fostered a high-performing, cohesive team that worked cross-functionally across sales, marketing, and operations to hit aggressive revenue and market share goals. Founders, investors, and PE-backed companies trust me to not only deliver closed-won deals but to scale brands and build sustainable growth models. -
Fractional Chief Revenue Officer | Team Leadership | Direct SalesExtractcraft Aug 2022 - Jul 2023Longmont, Colorado, UsBrought onboard to overhaul the distribution and channel strategy, realign sales and marketing from a branding and target audience perspective, and increase profitability with the goal of stabilizing revenue and cash flows for future acquisition. Implemented a 3-year roadmap to optimize sales and marketing, improve core product, and reach profitability to position the company for PE, VC or strategic acquisition.Restructured the organization and product pricing to prioritize gross margin improvement, saving $20K monthly, returning it to profitability after 14 months of losses.Revamped channel pricing to enhance alignment with key retail partners, resulting in a $50k revenue increase monthly and 15% client growth.Doubled eCommerce conversion rate from .75% to 1.5% with overhaul of direct to consumer digital content strategy while lowering CAC by 25%. Adopted findings from customer segmentation and competitive analysis to develop optimized affiliate and social campaigns, driving website traffic up by 35% in 6 months and achieving an ROAS of 6.7.Engaged in investor communications with hostile shareholders, managing relations between 20+ private investors, stakeholders and executive team. -
Chief Commercial Officer | Sales, Branding, Marketing Automation, Forecasting, ManufacturingRyte Mar 2020 - Jul 2022I was hired by a $5B private equity group to lead the launch and turnaround of RYTE, a division of Rockies Agricultural Products, within their $15MM multi-brand CPG portfolio. Tasked with strategic growth, I was entrusted with a $2M budget, facility buildout, and the challenge of positioning RYTE in the highly competitive hemp/CBD market. My focus: creating an upscale brand, securing omnichannel distribution, and driving revenue through strategic marketing and operational excellence.As VP of Sales then Chief Commercial Officer, I crafted a data-driven, multi-channel marketing strategy that generated 110,000 website visitors within he first three months and drove $500k in first year revenues. My efforts positioned RYTE for sustainable growth in both B2B and B2C markets.One of my standout achievements was securing retail placement in 150 stores within just 45 days of launch. Working closely with the PE group, I provided monthly guidance on CPG industry best practices, delivering budgets, and developing go-to-market strategies that captured market share. I leveraged my experience with portfolio companies to build relationships, manage service partners, and integrate solutions such as WooCommerce, HubSpot, and Google Analytics, which allowed us to enhance operational scalability.Throughout this role, I was a sleeves-up operator, directly overseeing an 8-person team while collaborating across marketing, sales, and operations to deliver profitable and sustainable growth. My experience leading PE-backed portfolio companies has equipped me with the ability to drive transformational growth in competitive markets while ensuring operational efficiency and profitability
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Vice President Of Sales | Sales Management | Sales Strategy | Sales Enablement | CrmBalanced Health Botanicals 2018 - 2020Denver, Co, UsReorganized sales operations for scaled growth, implementing KPI driven sales process for revenue team that grew from 4 to 20 and impacted the 580% increase in top line ($10MM to $70MM) over 2 years. Facili• Orchestrated the sales organization, offered comprehensive training, and defined targeted objectives.tated all sales objectives, pipeline, CRM, Sales Enablement, and performance management for B2B revenue team of 20+ members. Achieved 10% month over month growth rate during first 12 months and revenue growth from $2M to $20M in two yearsSpearheaded sales optimization and b2b channel growth strategies, increasing points of distribution from 500 to 5000 retailers. Directed 2-year organization wide SalesForce implementation, doubling productivity and lead gen with targeted workflows; improved client retention by 40% and reduced Customer service tickets by 50 per month. Overhauled the compensation and commission plan to stabilize sales costs.Created a channel-focused structure to drive retail client acquisition across diverse industry segments including auto repair, health/beauty, and gardening.Secured distribution of products in 515 Albertsons, 350 TJMaxx, and 200 Ulta stores in 8 months. -
Senior Business Intelligence Consultant | Managing Partner | FounderWhitehaus Consulting | Cpd Cpg Advisors Sep 2012 - Dec 2017Founded a consulting business specializing in start ups and hemp space, leveraging my market expertise to advise companies on sales strategies, marketing initiatives, data analysis, product development, and manufacturing processes. Recognized as a Subject Matter Expert (SME) and frequently invited to speak on industry panels.Key Achievements:Revenue Generation: Captured $400K in revenue within the first 9 months of operation.Retail Insight: Guided retailers on developing product lines, building supply chains, and orchestrating logistics with product roadmaps, financial models, and product launches.Product Portfolio Creation: Created and launched a portfolio of over 20 custom-formulated products, including tinctures, water-miscible liquids, powders, terpene blend capsules, beauty creams, and lotions.Client Engagement: Engaged with executive leaders to outline organizational goals, define challenges, and develop solutions to corporate roadblocks and challenges. Clients included SanSal CBD, Rally4/mGive, Rockies Venture Club, That's My Wine, Greetly, and Erco Software.Capital Procurement: Directed Rally4/mGive on team build-outs, go-to-market strategies, compensation plans, and capital raises. Recognized for securing $1M in capital during early-stage growth.Educational Initiatives: Co-chaired the inaugural Cannabis Capital Conference, focusing on elevating educational awareness about the industry and sourcing investment opportunities from renowned institutions.My entrepreneurial spirit allowed me to engage deeply with clients, delivering tailored solutions and strategic guidance that fostered significant growth and operational efficiency. Through my consulting business, I not only influenced individual company success but also helped to frame the broader cannabis/hemp industry's evolution.
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Executive Vice President Of Operations | Compliance | Market Dynamics| CrmCheevers And Company (A Chicago Stock Exchange Broker-Dealer) 1998 - 2012This was a dynamic time in my career, where I had the pleasure to lead 40+ executives and brokers/traders . I directed operations, guided new business development, propelled client services, and integrated technology solutions to drive success. I was also accountable for a $6.5M P&L budget. I managed trade execution with worldwide banking institutions, brokerage houses, pension funds, and asset managers. Other duties and accomplishments included:• Expanded revenue from $1M to $12M over 8 years.• Recognized for playing a pivotal role in organizational growth from 4 employees to 50 during tenure.• Established and strengthened relationships with over 250 domestic and foreign investment banks.• Directed client acquisition, negotiated terms, defined client rates, and outlined service agreements.• Assigned account coverage, ensured optimal client experiences, and resolved escalated issues.• Engaged with SEC, FINRA, Chicago Stock Exchange regulators, hedge fund executive directors, and chief compliance officers on the integration and execution of automated trades.• Tripled trade volume from 10M to 30M shares (40-60% of total shares traded daily on Chicago Stock Exchange)• Secured 65% of Total Addressable Market (TAM) while minimizing competitor interests across the landscape.• Augmented productivity by 250% by streamlining operations and eliminating redundancy.• Conceptualized, launched, and led an innovative multi-system platform and client interface that anticipated regulatory demands and reduced internal communications.• Credited for retaining 90% of customers by offering exceptional product value.• Rapidly promoted from Clerk, to Broker, to VP and Partner within 6 years.
Eric White ⛷️ Skills
Eric White ⛷️ Education Details
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Miami UniversityMarketing
Frequently Asked Questions about Eric White ⛷️
What company does Eric White ⛷️ work for?
Eric White ⛷️ works for Kazmira Therapeutics
What is Eric White ⛷️'s role at the current company?
Eric White ⛷️'s current role is Head of GTM Execution.
What is Eric White ⛷️'s email address?
Eric White ⛷️'s email address is ew****@****nds.com
What is Eric White ⛷️'s direct phone number?
Eric White ⛷️'s direct phone number is +130391*****
What schools did Eric White ⛷️ attend?
Eric White ⛷️ attended Miami University.
What are some of Eric White ⛷️'s interests?
Eric White ⛷️ has interest in Haydn, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Trail Runner, Environment, Education, Science And Technology, Hiking The Indian Peaks.
What skills is Eric White ⛷️ known for?
Eric White ⛷️ has skills like Leadership, Management, Start Ups, Strategy, New Business Development, Account Management, Customer Service, Financial Services, Marketing, Strategic Planning, Marketing Strategy, Consulting.
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