Betsy Whitehead Email & Phone Number

Atlanta, Georgia

- Conduct monthly consultations with sales and dealership management, collaborating to optimize websites in alignment with strategic objectives. Proactively identify opportunities for improvement, recommend tailored solutions, address key challenges, and implement updates to achieve their specific goals, consistently tracking and improving key performance indicators (KPIs) for enhanced online presence and business success- Oversee the management of 90+ websites, including those utilizing Cox Automotive's Accelerate My Deal both on and off the platform, totaling in over $260,000 in monthly recurring revenue- Consistently surpass Qualitative and Quantitative Standards as Client Performance Manager/P3/Senior Performance Manager including all responsibilities of a Client Performance Consultant/P2 - Proactively stay abreast of weekly OEM updates for a diverse clientele, effectively communicating pertinent information and managing relationships with clients engaged with 20+ OEMs simultaneously- Collaborate seamlessly w/ cross-functional teams, including Search Engine Optimization, Advertising, Content and Creative, Social Media Specialists, to synergize efforts and support dealers in achieving success- Initiated and organized four highly successful ‘Product Speed Dating’ events for the Dealer.com Performance Management Organization, attracting over 70 attendees each. Significantly enhancing the knowledge base of the PM team regarding DDC and other Cox Automotive Business unit products, fostering collaboration and strengthening partnerships with the sales team—a key initiative endorsed by organizational leaders- Provide mentorship to new hires & teammates, imparting best practices, fostering organizational skills, & delivering comprehensive guidance on achieving success in a Performance Manager role- Stepped into the role of Readiness Performance Manager during their maternity leave, & currently serve as needed in the Consumer, Brand, and Dealer Platform workstreams

Atlanta, Georgia

Kennesaw, Georgia

Marketing Manager at Jim Ellis VW of Kennesaw, Jim Ellis Kia of Kennesaw and Audi Marietta.Social Media Manager for Volvo Cars of Marietta.Manage 20 social accounts and content calendars for each platformCollaborate with store-level employees on social content and campaignsTrain employees on best practices for social strategy and content creationExecute organic social campaigns from start to finishCollectively increased digital followings an average of 2X for four locations(YouTube, Facebook, and Instagram)Write, direct, shoot, and edit trending and informative videos and photosOptimize and manage three websites for compliancy, functionality, usability andproper conversionsManage relationships and communication with third party vendorsCreate content for monthly newsletter and e-blasts for each locationKnowledge of CRM database and ability to create e-blast campaignsUtilize Call and web tracking on mailers, promo items, social media, and e-blastsProduced creative assets for digital distribution on GIMP and Adobe PhotoshopDevelop strategies/tactics to boost reputation scores and drive website trafficManage engaging events that draw new customers to service at the dealershipsCoordinate operational set-up and break-down of in-house eventsMonitor and support requests for community sponsorshipsTrack and maximize marketing budgetsMentor an assistant to accomplish goals in a timely and productive manner

Greater Atlanta Area

Sold and distributed tickets/wristbands with RFID technologyInformed guests about all details of ticket packagesResponded to face-to-face guest inquiresVerbally communicated in a calm, positive demeanor during high tensionsituations• Events include - Sweetwater 420 Fest- Shaky Knees- Shaky Boots

Legoland Discovery Center Atlanta

Conducted Facebook paid and organic campaignsMaintained all social media outlets (Facebook, Instagram and Twitter)Kept attraction website up to date and user-friendlyMonitored pricing, ticket packages and discount codes on website for accuracyKey player in overhaul of current websiteCreated templates and targeted e-blast for special events and promotionsWorked closely with Public Relations company to create Press ReleasesWorked with mommy bloggers and news outlets to announce major eventsDefined and maintained brand standards in all elementsEstablished and executed local marketing projects and promotional advertisingcampaigns that supported the overall brand strategy that garnered ticket salesLed trade sales by collaborating with local hotels, third party vendors and partnersResponsible for reputation management on three review sitesImplemented interactive Scout programManaged a group of representatives for television and event appearancesWorked side-by-side with the LEGO Master Builder to produce creative ideas toimprove the attractionEvent planner that coordinated every aspect of charity, membership, tailored, andgeneral entertainment eventsExceeded yearly goals set forth by company and manager•Brand – Follow brand guidelines for LEGO, Warner Brothers, Lucas Films, Merlin Entertainments•Promotions – Establish and execute email campaigns plus external campaigns with companies like Zaxby’s, Burger King, Sonic •Event Planning – Adult Nights, on site and off site events, partnerships, advertising, social media campaigns, contests, brief and direct staff- Back to the Future Adult Night – most successful since opening in 2012- Grand Opening of The LEGO® Movie™ 4D A New Adventure - Grand Opening of new exhibit, Pirate Adventure Island- The LEGO Batman Movie Days, strict guidelines followed at request of Warner Brothers - planned and executed 10 events- Space Mission

Greater Atlanta Area

Became extremely familiar with downtown Atlanta and concert venuesFlourished in a fast paced environmentActed professionally around celebrity musicians and talent• Events include: - Music Midtown 2013 - Brian Wilson of the Beach Boys & Jeff Beck - Justin Timberlake - Demi Lovato - Beyoncé & Jay Z• Responsibilities:- Artist Hospitality - Assist with transportation of artists to stage & hotel- Help with backstage production

Greater Atlanta Area

Enthusiastically represented big name brandsQuickly learned talking points, product knowledge, brand ideals and valuesCollected contact information from potential customersLeave guests with experiences and knowledge that led to sales

Kennesaw, Ga

Assisted with creative marketing strategies including awareness ideas whenmoved to a brand new dealershipCreated Facebook and Instagram social profiles (that are still utilized)Regularly posted to social media channelsOrganized and represented Jim Ellis Volkswagen at events and festivalsEnsured vehicles are marketed correctly on third party sites and main websiteResponsible for crucial data entry during the car buying process

Greater Atlanta Area

Created their Instagram account (that is still active)Increased their social presence three foldMaintained an active social media calendar for Facebook, Instagram, and Twitterby using HootsuiteApplied marketing research for conceptualizing new campaignsAssisted Marketing Manager with various projectsCater to musician/artist needsSailed on four cruises where I excelled at guest relations, backstage assistant,activities assistant, production assistant

Atlanta

Became knowledgeable on ticket packages, ship accommodations and amenitiesand port stop excursionsExhibited phone etiquetteReplied in real-time on guest website chatsResponded to email inquiries

Atlanta, Ga

Assisted with sponsorship activation at various Atlanta concert venuesInteracted with guests and informed them of social media hashtags and contestsduring activationFacilitated set up and break down of footprint, contacting customers andescorting winners to artist meet and greetsFamiliarized myself with concert venue layoutProcessed customer data from sponsorship activation

Integrative Studies - Business Management & Communication, Joel A. Katz Music And Entertainment Business Program

Music Business

Business Administration And Management, General