Vast experience in the UK and Overseas in media planning and buying across all sectors including FMCG, Government, Finance, Betting and Gaming and Home Improvement amongst others.Over 20 years of experience in marketing, media, and advertising strategies, including working for major advertising agencies in Australia and the UK, planning and buying all media channels both in market and across other markets (Countries include but not limited to Australia, New Zealand, Middle East, Poland and Germany)20+ years’ experience of negotiation of rates, service quality and reconciled campaign delivery with indepth knowledge of Direct Response advertising planing and delivery.Experienced analysis skills, tracking sales/response, footfall and leads against bought and earned media and marketing plans.Creative thinker and worker able to work to strict deadlines and with an excellent eye for detail.Excellent leader and people manager with successful record of accomplishment in maximising performance and project management. Experienced business manager with equity board director experience at the UK's largest independent agency at it's time. Current managing partner of AMS Media Group's northern offering.