Jane Whitehead Email & Phone Number

Greater Los Angeles Area

Led the Americas team in the development and delivery of plans to achieve growth in visitation and visitor expenditure.- Directed crisis management efforts in the North America market when Australia shut international borders due to Covid-19. Pandemic response included pivoting all consumer and industry activities to be virtual and inspirational in order to maintain awareness and interest, while developing recovery plans. - Drove the North America team in working with the head office team to deliver the biggest ever campaign for the US market, the AUD 36 million Super Bowl Campaign ‘Dundee’, and the follow up ‘Visit the Set’ campaign in 2018. This included partnership campaign extensions with a range of industry partners, and public relations and events.- Led the delivery in the Americas markets of previous major Tourism Australia campaigns, including the global ‘Best Jobs in the World’, ‘Restaurant Australia’ and ‘Aquatic and Coastal’ campaigns as well as market specific partnership campaigns such as ‘Someday’ and ‘This Time Tomorrow’ with Virgin Australia.- Developed, adapted and engaged a high-performance team through organizational changes and successfully delivered high quality annual operating plans to meet and exceed goals.- Oversaw Americas agency relationships and performance, including media, production and PR agencies in the US and trade representation and PR in Canada.- Created and delivered the largest ever Tourism Australia campaign in South America, bringing the Brazilian ‘Totalmente Demais’ telenovela to Australia to film episodes in 2015.- Represented Tourism Australia on the G’Day USA steering committee and championed new approaches and outcomes-focused tourism events. Developed and led six annual Australia Tourism Summits (industry thought leadership conferences), as well as other industry and media events.

Los Angeles

Developed and implemented a strategic and tactical marketing and PR plan to support Qantas’ business objectives in North America and promote the Qantas brand in the market.- Developed and leveraged the Qantas/Tourism Australia partnership, including directing the planning and execution of annual campaigns.- Directed media, advertising and public relations agencies to deliver successful campaigns and promotions to achieve commercial targets and improve Qantas’ brand awareness and image.- Grew and managed partnerships with state tourism boards and trade partners to achieve the region’s sales targets and grow revenue.- Worked with the Leisure Sales team to develop and execute trade strategy and campaigns to meet revenue and market share targets.- Managed and fully leveraged Qantas’ major sponsorship of G’Day USA and worked with American Airlines to develop and execute a marketing plan to support joint business goals. - Managed Qantas’ multi-million dollar marketing budget in line with regional expenditure targets. - Acted as delegate for the Regional General Manager in his absence and managed the marketing staff performance and development.

Developed and implemented strategies to achieve Qantas’ commercial targets.- Successfully managed the development and negotiation of an expanded commercial relationship with major partner American Airlines.- Contributed to the development of associated applications that were successful in obtaining the approval of the expanded relationship and the grant of anti-trust immunity by competition regulators.- Developed tactical partnerships with other airlines to enhance network reach.- Researched competitive and market developments and worked with the USA and Sydney-based commercial teams to develop strategies to achieve Qantas’ objectives and enhance its competitive position.

Led Qantas’ investor relations as the key contact for the Australian and international investment communities and developed and managed the company’s global investor communications program.- Created and executed communications initiatives that provided equity market participants with quality, timely information relating to Qantas’ strategy and performance.- Developed and managed relationships with equity market participants to maintain / enhance Qantas’ profile.- Kept the Qantas Chief Executive Officer, Chief Financial Officer, other Senior Executives and the Board informed of market perceptions and expectations of Qantas and equity market issues through regular briefings and reports.- Prepared financial results releases, presentations and other announcements and speeches for the Chief Executive Officer and Chief Financial Officer for delivery at a range of investment and business events.- Organized and managed post-results domestic and international investor roadshows.- Played a key role in Annual General Meeting preparations, including briefing the Chairman, Board and Senior Management on relevant shareholder issues and liaising with investors to secure support for resolutions.- Managed Qantas’ participation in conferences, other investor events and briefings.

Managed Qantas’ annual strategy development process and worked with various departments across the company to develop and communicate commercial strategies.- Managed the development of Qantas’ annual Three Year Plan strategy presentations to the Board, working with the Executive Committee and senior executives.- Prepared regular strategy briefings and updates for the Board and Executive Committee.- Developed briefings and papers to support Government lobbying efforts on issues of importance.- Managed various projects including working with inter-departmental teams on market analysis, competitive benchmarking and strategy development.

Wrote news stories, feature articles, company and individual profiles, analysis and comment columns covering a range of industry sectors.- Won the National Aviation Press Club’s ‘Best Aviation News Story of the Year’ Award in 2001, 2002 and 2003.- Reported on initial public offers, mergers, acquisitions, divestments and insolvency events in a range of industries including aviation, travel, retail, telecommunications and general industrial.- In the final year, regularly edited the Companies section.

Variously full time and part time while completing university degree. Wrote news, profiles and feature articles covering a range of industry and government sectors.