Kyle White Email & Phone Number

Salt Lake City, UT, US

Product related consulting and development. Specializing in product-led growth, development, customer retention, onboarding/activation, user XP, usability, and more.

Indianapolis, Indiana, US

Product retention. Led a team of engineers, designers, analysts to rapidly test and iterate the product experience to impact customer retention.

New York, US

Helped with scaling and growing product usage

Pleasant Grove, Utah, US

Freemium user experience. Focused on activation of new users as well as driving valuable product usage that led to in-product upgrades and leads.

San Jose, CA, US

Part-time affiliate program assistance

Menlo Park, CA, US

Partnered with cross functional teams on Reels to provide user experience insights. Insights were focused on the improvement of the usability and DAP (daily active producer) rate for new and existing users. Many tests were ran that resulted in 3 features shipped.

Draper, UT, US

Focused on testing and launching in-app upgrade, upsell, and expand product growth motions. 3 new features released. Also was working on a new and exciting freemium offering.

Santa Barbara, California, US

Improved activation, engagement, and retention of the partner/publisher user base via the Impact product. Day to day involved researching, testing, and informing to make valuable and scalable product enhancements leading to product growth and user retention. Created a data-science informed match making tool that automated one of the toughest yet most.

San Francisco, California, US

Product Strategy Manager for the Performance Partnerships Team in the Performance Marketing Group.Built UberConnect platform which was a white-label partnership management product for a simplified use-case. We increased completed sign up rate from 7% to 89% by reducing barriers and meeting core needs of partners quickly. Partners in US, Taiwan, UK, Japan.

San Francisco, California, US

Assisted the Uber Eats Delivery Partner Product Marketing Team with a project to improve driver surge efficiency and communications.

San Francisco, California, US

Built this program.One of my biggest achievements while at Uber was changing the way promo codes/couponing/discounting worked saving the company millions and increasing retention rates/LTV. I was the first performance marketing manager to establish a re-occuring pattern of multi trip/order discounts. When I started this Global Ambassdor program, we.

San Francisco, California, US

Built and started this program as well as other "non-core" partnership programs. During my time we became the most efficient (spend/cost) performance marketing channel. At the same time I was helping with Uber for business, Uber Works, and the Driver Referral Program.

Park City, Utah, US

As the Merchant Team Leader, I managed a team of 8 managers to help reach goals and maintain relationships of top advertising partners. Focused on data, we worked to help merchants (advertisers/brands) such as REI, Patagonia, Under Armour, and more; achieve successful affiliate programs within our network.

Eckim: Feb 2013 - Aug 2014 (Sold to Coupons.com)Quotient (Coupons.com): Aug 2014 - May 2016Quotient acquired Eckim and retained all employees in August 2014. At Eckim and Quotient, I held the same role and worked closely with large merchants and advertisers to establish online and offline affiliate marketing practices using coupons.com's marketing.

Draper, Utah, US

Established best practices, communication tools, and reporting platform to help build stronger foundation for affiliate program for 1-800 Contacts and Glasses.com. With a focus on ROI; recruiting new affiliate partners and testing strategies became a main focus. Was able to grow the program 250% YoY within a short period of time.

Midvale, UT, US

Managed top affiliate partners with a focus on data-driven strategies in order to create win-win results. Diving deep into analysis, I used metrics and data to understand customer paths and which affiliates could maximize net income for Overstock.com.Created the first ever "Deal-of-the-day" page called "Flash Deals" for Overstock.com. Tested a static page.

Bs, Business Management: Marketing

Aa, Business