Product related consulting and development. Specializing in product-led growth, development, customer retention, onboarding/activation, user XP, usability, and more.

Product retention. Led a team of engineers, designers, analysts to rapidly test and iterate the product experience to impact customer retention.

Helped with scaling and growing product usage

Freemium user experience. Focused on activation of new users as well as driving valuable product usage that led to in-product upgrades and leads.

Part-time affiliate program assistance

Partnered with cross functional teams on Reels to provide user experience insights. Insights were focused on the improvement of the usability and DAP (daily active producer) rate for new and existing users. Many tests were ran that resulted in 3 features shipped.

Focused on testing and launching in-app upgrade, upsell, and expand product growth motions. 3 new features released. Also was working on a new and exciting freemium offering.

Improved activation, engagement, and retention of the partner/publisher user base via the Impact product. Day to day involved researching, testing, and informing to make valuable and scalable product enhancements leading to product growth and user retention. Created a data-science informed match making tool that automated one of the toughest yet most important aspects of being a user.

Product Strategy Manager for the Performance Partnerships Team in the Performance Marketing Group.Built UberConnect platform which was a white-label partnership management product for a simplified use-case. We increased completed sign up rate from 7% to 89% by reducing barriers and meeting core needs of partners quickly. Partners in US, Taiwan, UK, Japan, Brazil, Mexico, France, and others used this platform to get legally approved collateral, promotional links/promo codes, track progress, pull reporting, and more. Platform supported Rides, Eats Eaters, Eats Restaurants, and US Driver Ambassador and Affiliate programs.Helped the team by improving products they and their programs used. This also included optimizing processes, cleaning up data collection and distribution for scalable processes, creating frameworks, and informing on ways to better meet their goals with tools we had access to. This freed up team members' time to get more things done in order to achieve continued efficient growth.

Assisted the Uber Eats Delivery Partner Product Marketing Team with a project to improve driver surge efficiency and communications.

Built this program.One of my biggest achievements while at Uber was changing the way promo codes/couponing/discounting worked saving the company millions and increasing retention rates/LTV. I was the first performance marketing manager to establish a re-occuring pattern of multi trip/order discounts. When I started this Global Ambassdor program, we inherited partners (Ambassadors) from a different (CPR) program that were using promo codes like "$20 off your first ride" or "15 Euro off your first Uber Eats order" (in Europe). This was standard practice from the early days of growth at Uber, but since the companies had matured I could sense there was little incrementality in this strategy. We then changed the discounts for existing and any new partners to amounts like $5 off your first 2 rides, or $5 off your first 3 orders with Uber Eats. We then progressed to different tiers of offers (see my Overstock.com experience) with lower discounts. For example, $3 off your first 5 orders with Uber Eats, or $3 off your first 3 rides with Uber. What this did was lower Uber's costs and increase LTV. Costs were slashed and cut in half or more from a $20 discount to a $10 max discount for thousands. LTV increased because the more the user rides or eats, the more they can become accustom to the platform and enjoy it. Lastly, it slightly discouraged those who would only use a coupon once and never come back. We encouraged other teams to follow suit across the world. Eventually another team implemented this strategy on the website and listed similar promo codes with even more science to back up the strategy. - https://www.uber.com/us/en/promo/Managed 2 team members and 3 agency partners

Built and started this program as well as other "non-core" partnership programs. During my time we became the most efficient (spend/cost) performance marketing channel. At the same time I was helping with Uber for business, Uber Works, and the Driver Referral Program.

As the Merchant Team Leader, I managed a team of 8 managers to help reach goals and maintain relationships of top advertising partners. Focused on data, we worked to help merchants (advertisers/brands) such as REI, Patagonia, Under Armour, and more; achieve successful affiliate programs within our network.

Eckim: Feb 2013 - Aug 2014 (Sold to Coupons.com)Quotient (Coupons.com): Aug 2014 - May 2016Quotient acquired Eckim and retained all employees in August 2014. At Eckim and Quotient, I held the same role and worked closely with large merchants and advertisers to establish online and offline affiliate marketing practices using coupons.com's marketing venues/products, as well as SEM practices. Managed and optimized campaigns to grow sales and new customers for merchants such as Home Depot, Sears, Lenovo, Victoria's Secret, PetCo, Intuit TurboTax, Walgreens, Newegg, QVC, and many more. Nominated for "affiliate partner of the year" over 3 times at CJ Awards and Affiliate Summit.

Established best practices, communication tools, and reporting platform to help build stronger foundation for affiliate program for 1-800 Contacts and Glasses.com. With a focus on ROI; recruiting new affiliate partners and testing strategies became a main focus. Was able to grow the program 250% YoY within a short period of time.

Managed top affiliate partners with a focus on data-driven strategies in order to create win-win results. Diving deep into analysis, I used metrics and data to understand customer paths and which affiliates could maximize net income for Overstock.com.Created the first ever "Deal-of-the-day" page called "Flash Deals" for Overstock.com. Tested a static page of manually curated products as another promotion for affiliate partners to promote. This proved quite successful and we later included the webpage team, analytics, and others to automatically curate most of the products on the page. - https://www.overstock.com/flash-dealsCreated whole new couponing/discount model that drove higher AOV, increased net income, and consequently better customer LTV. We were successful by understanding the customer path and offering tiered threshold discount amounts to meet the needs of different customer behaviors. Customers coming from certain partners already had something in their cart, so how do we get them to convert and convert optimally? For example, with a low AOV purchase, we had a discount that was net income positive yet removed barriers to complete purchase (free shipping). For high AOV purchases we had threshold discount amounts that encouraged customers to add something to their cart, like an ottoman for a couch, or a lamp with a desk ($10 off $150+ to $150 off $1000+ orders). I took a dormant coupon page that hadn't been touched in years, revised it with this strategy, and saw great success. This page also ranked well among popular deal searches from customers which competed with affiliate partners. This saved the company money by providing a way to offer a profitable discount to customers, while not paying affiliate commissions, and also hopefully leading to more loyalty to Overstock.