Coordinate transportation providers to ensure the timely and accurate shipment of assets across North America and Canada. Additionally, develop and implement high-efficiency office management systems for a petrochemical plant, covering human resources, plant management, and executive suites.

With extensive experience in supporting small-production wineries and small businesses, this consulting practice offers a comprehensive approach to driving growth and operational excellence. The focus is on delivering tailored solutions that enhance performance across all aspects of business operations.Key expertise includes developing and implementing customized sales processes, training staff to deliver exceptional customer service, and ensuring meticulous execution to boost sales and elevate the client experience. Additionally, the practice specializes in optimizing operational systems, streamlining workflows, and integrating processes to enhance efficiency and effectiveness.The practice also excels in creating and managing impactful digital and social media strategies. By crafting compelling content and executing targeted campaigns, visibility is increased and sales are driven, connecting brands with their ideal audience.Strategic planning and execution of events, from intimate tastings to large-scale gatherings, are central to the practice. The aim is to design memorable and impactful events that align with clients’ missions and reinforce their brand.Dedicated to helping small-production wineries and small businesses thrive, this consulting practice works closely with clients to navigate challenges, seize opportunities, and achieve their growth goals. Connect to explore how expertise in sales strategies, operational systems, and marketing can drive your business success.

Developed and executed comprehensive tourism and marketing strategies in partnership with local television, radio, and print media, resulting in a 40% increase in tourism visits year-over-year. Expanded digital advertising reach from 220,000 to over 1.4 million impressions, increasing local market share and extending coverage across a 250-mile radius. Designed and executed marketing campaigns for special events in collaboration with event venues, businesses, and non-profits, enhancing market presence and achieving organizational goals.Fostered growth in Marshall, Texas by attracting investments from various stakeholders, leading to an expanded local property tax base, job creation, and increased tourism. Created and implemented the S.P.A.R.C. program to support new business growth and improve business retention within the city. Additionally, administered the Hotel Occupancy Tax on behalf of the city council, ensuring compliance and efficient management.

Developed and implemented strategies that consistently exceeded revenue goals for NBC, KTAL6/FOX, KMSS 33, KSHV 45, and iKTAL. Conceptualized and executed successful events that fostered community partnerships and drove revenue growth. Created targeted marketing solutions utilizing various media products to engage customers effectively. Made accurate, rapid decisions in a fast-paced, ever-changing work environment, resulting in improved and streamlined workflows.

Having fun while educating guests on the nuances, creating intrigue and passion for wine. Encourage guests to be a part of the wine club family. Responsible for networking and developing new business both in the industry and within the business community. Managed direct to customer sales. Design and create a 14-page website including an online store. Create, design, and execute monthly emails to a growing email list. Wine Club Management and execution of shipments. Using all of these tools to exceed sales expectations while effectively selling the Wine portfolio and fulfilling designated account run management objectives. Improve the marketability of wine products through by-the-glass placement, display positioning, Concept selling, and price point management. Effectively plan in the short and long term to achieve sales goals and grow your territory. Keep up with market trends and proactively offer insight into brand/product improvement. Truly passionate about selling and have specific knowledge of how to sell wine. Have a proven track record of managing complex customer relationships. It can naturally and successfully influence and negotiate. Constantly seek out new ideas, keep up with industry trends, and thrive on being one step ahead of the game.

Manage and oversee the planning of meetings and special events for both The Lodge and Farm House Restaurant. Coordinate all aspects of a successful and luxurious event including corporate meetings and retreats as well as weddings and special events for up to 250 people. Ensuring amenities, accommodations, and related departments including site selection, staff, food, transportation, and audio or visual equipment follow SOP and meet stringent expectations for an unforgettable stay. Monitor and control budgets for each event as well as write and negotiate all necessary contracts.

Develop marketing and sales presentations using resources such as sales and industry data, reports, marketing programs and tools, photographs and winemaking information. Oversee execution of national events working in collaboration with internal and external partners as well as the local sales team. Manage and maintain brand websites, social media platforms, point of sale website and trade websites. Develop digital assets/content for the trade site. Prepare and share weekly Marketing Newsletter. Coordinate with sales, marketing, and winemaking to compile weekly content to be shared in the newsletter. Update all wine materials with new vintage information for all brands. Manage wine competition submissions, results, and collateral materials to announce scores/accolades. Coordinate product donations (where legal) for events, samplings, and other marketing needs Maintain and replenish marketing and promotional materials needed.

I handled all the catered functions, both on and off-site, making sure everything was organized and executed smoothly, while delegating tasks to my team. I enjoyed generating new business and keeping in touch with our existing clients, successfully managing ongoing projects and juggling a pipeline of inquiries, prospects, and bookings. I took care of writing and executing contracts and loved collaborating with local hotels, convention and visitor bureaus, and chambers.

As the owner and Operations Manager of Downtown Gowns & Formalwear, I managed all aspects of the business. I achieved financial objectives by preparing budgets, scheduling expenditures, analyzing variances, and initiating corrective actions. I developed systems to identify customer needs, ensured merchandise availability, built vendor relationships, and formulated pricing policies. Our reputation grew from participating in two fashion shows in 2008 to over ten per year by 2011. I minimized loss through effective security measures and maintained professional knowledge through workshops and networking. Key skills included customer focus, budgeting, pricing, vendor relationships, strategic planning, and management.

As the Development Manager at Foster A Dream, I spearheaded the creation and execution of a comprehensive fundraising plan. I led a team to maintain a professional and efficient fundraising and donor cultivation program, successfully securing ongoing support from individuals, foundations, and corporations. My team and I developed impactful printed and online materials to ensure consistent messaging, coordinated various fundraising activities including donor solicitations, special events, social media campaigns, and direct mail appeals. We effectively cultivated support from local chapters, communities, and social groups. Additionally, I served as the primary liaison between the Board of Directors and the organization's staff, volunteers, and donors, directly reporting to the Executive Director.