Thomas Mironenko Email & Phone Number

— SMM & Community Strategy;— Brand Management for Sber Games owned studio's titles;— Partners relationship management for local publishing program.

— Employees hiring, task management, and training (6 people);— Developing community & communications strategy;— Building Influencers approach (Partnership Program, including tiers breakdown, reward system and analytics)— Setting community KPI according to products' needs;— Providing necessary tools and software;— Doing competitors and market research;— Monthly report: summary, content performance, Influencers statistics, community sentiment.— Providing necessary tools and software;— Doing competitors and market research.

— Determine and guide WASD.TV marketing strategy;— Provide a high-quality brand presentation across all key channels;— Maintain content strategy, that offers a good highlight for the platform and increases the engagement;— Build a lifecycle marketing model which presupposes the most effective traffic flow through the platform and its ecosystem (Platform, Social, Notifications);— Experiment with various ideas to find new content and marketing formats for long-term support.

SMM Strategy— Channels: Instagram, Facebook, VKontakte, YouTube, TikTok;— Social media campaigns management: planning, execution and reporting;— Coordination of content making process (static & video).Community Strategy— Work with analytical tools to find user insights, that are needed for building data-driven strategy;— Challenges approach: provide segmented challenges plan, including collaborations with brands and celebrities;— Develop VIP program to support most active creators and content makers.— Marketing research according business needs;— Marketing projects, focusing on engagement growth.

Maintain and develop Customer Relationship & Community strategy goals and processes for Prequel app.Lead Prequel’s social media strategy:— Set guidelines, maintain relevant feed, stories and design for official profiles;— Manage development of in-house fan profiles.Develop an approach for content marketing to promote product updates:— Prepare tasks for promotional content (scripts, requirements etc.);— Use social mechanics to engage Prequel’s users (challenges, contests etc.).Manage community part of Product Marketing:— Prepare, localize product patchnotes and push notifications;— Initiate social features implementation.Work with analytical tools to:— Track and report KPI’s dynamic of social media profiles;— Provide audience insights to the product team;— Make industry research to adopt market’s best practices.Coordinate product communication with user base:— Develop Prequel’s ambassadors program;— Manage communication process with brand ambassadors and influencers to establish effective collaborations.Build and maintain support process for Prequel’s user base:— Coordinate, optimize and improve work on all support channels;— Track support’s team KPI— Track store reviews and tickets data— Provide insights (dynamic, trends, anomalies) and feedback to the Product Team to maintain data-driven approachAct as Prequel’s public-facing representative to build partnerships with famous brands and celebrities.

Moscow, Russian Federation

— Making global communication strategy, content marketing and analytics for unannounced mobile PvP shooter;— Developing Instagram content strategy for War Robots title;— Developing local communication and product marketing strategy for War Robots title (RU/CIS region);— Influencers relationship management (search, hunting, growing);— Esports initiatives, events and various other projects.

Moscow

— Navigate products on all marketing phases (franchises: Assassin's Creed, Watch Dogs, Far Cry, The Division, Rainbow Six, Just Dance, Might&Magic, Steep and more);— Manage and proofread product assets (mockups, images, videos, articles, media alerts, etc);— Coordinate social media activities (content planning, managing special projects, developing communities, measuring effectiveness etc);— Analyse digital infrastructure according to digital marketing needs;— Organize marketing and PR activities (events, press-tours, etc.);— Develop innovative and relevant marketing initiatives and champion them from planning to execution, research opportunities for brands;— Data monitoring, marketing activities analysis and reporting.

Bachelor Of Finance, Financial Management

General Education, Foreign Languages