Shanice White Email and Phone Number

• Increased monthly product information page views +20% by collaborating and leading cross-functional teams in a 6-month retail media project to increase viewership on website• Researched and identified key customer segmentations to target in monthly promotional events, following seasonal patterns and professional contractor buying habits to optimize promotional calendar• Maximized annual financial growth opportunities by onboarding 25 new vendors and optimizing the existing onboarding process to reduce total process time from 30+ to 15 days, resulting in $10M in additional revenue • Reduced product onboarding time by 10 days by streamlining SKU maintenance and onboarding process utilizing self-made reporting to review and maintain department assortment • Volunteered to act as mentor to new analysts, providing support and guidance as needed, and helping new associate to develop 90-day action/development plan

• Increased comp Air Conditioner sales by 30% in 2021, the highest comp in company history, by overhauling AC buying plan, reducing year-end inventory dollars by 45%, and extending program to be year-round, capitalizing on off-season sales• Led monthly all-hands meetings, training fellow analysts on new innovations and acting as subject-matter expert on all new reporting and databases• Reduced customer lead time two days by working with distribution centers to optimize space usage in centers by identifying and removing slow turning products, increasing high velocity product coverage in all DCs, resulting in increased regional coverage and reduced time to customer• Piloted new import visibility reporting using Tableau, working with internal teams to provide feedback on improvements based on import knowledge, resulting in increased visibility to import containers, reducing errors and lead time by 25%

• Led reset on $200M range hood business, resulting in 26% increase in sales in 2019. Project lasted over one year and impacted over 2000 Home Depot locations, requiring collaboration with merchant, import vendors and acting as main POC for all store and dotcom issues.• Developed self-made reporting on import container visibility and incoming inventory using Excel and SQL to reduce unnecessary inventory buys and accurately estimate delivery times even with severe delays due to COVID-19• Research and report on inventory issues weekly, providing reasons for out of stocks, recovery dates and immediate actions to improve customer experience. Weekly reporting sent to executive leadership and required follow-ups when issues where resolved • Identified need for improved new associate training, and headed a group of associates to create new training documents and lead monthly refresher courses, resulting in increased new associate satisfaction on annual reviews

• Managed $100M lifestyle footwear launch business with major brands including Nike, Adidas, and Jordan. Collaborated and acted as main contact for vendors on product delivery, assets for marketing, and updating launch calendar• Responsible for footwear launch calendar, executing online launches, collaborating with marketing team on images and social media content, tracking and reporting on sales data, making financial plan adjustments based on expected launch performance• Increased market sales penetration by 10% yearly against major competitors by conducting customer segmentation research and adapting allocations and assortment to be regionally and seasonally relevant. Increased sales meant better access to limited edition launches and increased customer interest both in store and online• Presented quarterly sales and findings to executive leadership to evaluate assortments, working with vendors to secure additional footwear allocations during season to react to inventory issues

• Increased accessories sales by 25% in 2017 by introducing new trending accessory items to stores and online, to test customer engagement and develop Hibbett as a trend setting organization. Limited risk by purchasing small buys to mitigate financial investment and drive customer want for product• Acted as pseudo-merchant after requesting more responsibility in role and the ability to further develop my merchandising skills. Allowed access to financial planning and vendor meetings to build cross-functional and external relationships. Led to promotion to Buyer’s Assistant after only a year in role• Presented quarterly sales and findings to executive leadership to evaluate assortments, working with vendors to adjust buys during the year and pivot to new products when necessary to drive excitement