Whitney French Email and Phone Number
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Whitney French phone numbers
Digital marketing and ecommerce are my passion and what I have spent almost two decades pursuing. There is something about being able to tap into a consumer’s thought process in an attempt to persuade a particular behavior. To me it’s fascinating and what excites me. I’ve been fortunate to work for a variety of companies in a multitude of positions which has provided me with a wealth of marketing knowledge. I believe these experiences not only make me well-rounded but also provide me with a library of ways to attack a problem. Specialties: $65M+ Budget Oversight • Digital Marketing & eCommerce • Strategic Planning & Execution • Analytical Acumen • Website and App Development • A/B Testing & Onsite Optimization • Full Funnel Management & Attribution Modeling • Brand Development • Earned, Owned, & Paid Media: SEM, Social, Display, CTV • CRM, Loyalty & Email • SEO • Broadcast TV
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Vp Of Marketing Optimization And MartechAxsFlorida, United States -
Vp Of Digital MarketingProgress Residential® 2023 - PresentScottsdale, Arizona, Us -
Vp Of Ecommerce And Digital StrategyVolt® Lighting 2022 - 2023Lutz, Fl, UsChief marketing executive for $100M+ ecommerce company, Volt Lighting, overseeing all facets of marketing including brand, paid media, creative, ecommerce, and web development. Brought in to build the marketing foundation including implementing proper processes and procedures, assembling a highly functioning team, and partnering with the leadership team to focus on increasing profitability and scaling annual revenue. -
Associate Vice President Of Digital ExperienceZovio 2021 - 2022Chandler, Arizona, UsHead of the digital experience team: CRO, SEO, UX/UI, Front + Back End Engineering, and Content. Responsible for managing and evaluating overall marketing web performance, technologies, optimization, reporting, and communication of actionable insights in order to help influence the marketing strategy. The digital experience team is the interpreter between marketing, sales & developers who bridges the gaps and connects the dots with the goal of improving marketing results and seeking competitive advantages. -
Director Of Digital ExperienceZovio 2020 - 2021Chandler, Arizona, Us
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Director Of Digital MarketingP.F. Chang'S China Bistro Inc. 2019 - 2020Scottsdale, Arizona, UsDigital marketing lead for P.F. Chang’s ($1B+ revenue) overseeing all digital channels and eCommerce-focused website and mobile app. Onboarded new agencies and quickly built out dine-in and off-premise dining (OPD) acquisition strategies and introduced new channels like OTT and SnapChat. Managed the daily operations and long-term roadmap of website and native app, including site usability, product development, and content. Nominated to Olo’s Product Advisory Council, industry-related eCommerce platform. -
Sr. Director Of Performance MarketingOasis 2016 - 2019Tampa, Florida, UsHead of both the digital marketing/eCommerce and brand teams for the vacation rental company, Oasis (funded by Hyatt), who partnered with Hyatt for an industry-first integration into their loyalty program. Primarily responsible for building the performance strategy and turning the B2C leisure segment into a profitable channel. Focused on constructing the digital marketing foundation of the company including overhauling the entire eCommerce experience, implementing closed-loop tracking, building out the CRM platform and database, developing a new approach to paid media, laying out the consumer journey, cleaning up customer data including developing an LTV model. -
Digital Marketing & Web PlannerYamaha Motor Corporation, Usa 2012 - 2016Cypress, Ca, UsIn charge of digital marketing and web development for motorcycle, ATV, snowmobile, watercraft, and other Yamaha Parts & Accessories (YPAD) products. Project lead for ecommerce phase of website (ShopYamaha.com) which enables consumers to shop directly from Yamaha to purchase apparel and accessories. Also created dealer facing version of site that allows dealers to purchase wholesale items and for Yamaha field representatives to use as a sales tool. All facets of operation had to be created including checkout process, inventory management, dealer integration, shipping/returns, customer service practices, product taxonomy and CMS platform. These direct-to-consumer capabilities were an international first for Yamaha, reporting to the GM. -
Marketing ManagerInstawares 2010 - 2012Managed onsite merchandising and user experience for two eCommerce websites: Instawares.com (B2C) & suppliesonthefly.com (B2B for Sysco) with over 100K product SKUs. Responsible for developing and executing category merchandising strategy, promotional strategy, cart abandonment and overall website optimization. Designed and managed demand- generation campaigns: direct response, email, event/trade shows, and promotions. Company acquired by Sysco Foods. -
District Sales ManagerFca Fiat Chrysler Automobiles 2008 - 2011London, England, GbField representative for multistate territories, one of which included the #1 Dodge dealership nationally. Functions: increase new-car sales; training management; coordinate local marketing; reinforce the Chrysler brand. Formed trust-based relationships with dealers by understanding their businesses and finding ways to improve their net profit.
Whitney French Skills
Whitney French Education Details
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University Of KentuckyMarketing -
The University Of GeorgiaMarketing
Frequently Asked Questions about Whitney French
What company does Whitney French work for?
Whitney French works for Axs
What is Whitney French's role at the current company?
Whitney French's current role is VP of Marketing Optimization and MarTech.
What is Whitney French's email address?
Whitney French's email address is wf****@****ess.com
What is Whitney French's direct phone number?
Whitney French's direct phone number is +140727*****
What schools did Whitney French attend?
Whitney French attended University Of Kentucky, The University Of Georgia.
What skills is Whitney French known for?
Whitney French has skills like Marketing, Digital Marketing, Social Media, Online Advertising, Strategy, Trade Shows, E Commerce, Automotive, Forecasting, Social Media Marketing, Budgets, Manufacturing.
Who are Whitney French's colleagues?
Whitney French's colleagues are Penny S., Sarvesh Kulkarni, Melanie Macaulay, Booker Lowery, Italie Torres, Kristin Zamudio, Ashley Rollins.
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