Whitney Duenas Richardson Email & Phone Number

Tampa, Fl, Us

Global Sprouts is a subscription box service aimed at children aged 2–10, offering immersive cultural experiences from around the world. Each box includes educational materials, hands-on activities, games, and stories to teach kids about different countries, fostering global awareness, empathy, and curiosity.

Boca Raton, Florida, Us

- Developed and executed multi-channel marketing campaigns that increased customer upgrades by 25%, utilizing targeted strategies across email (SFMC & Movable Ink), SMS, and digital platforms.- Spearheaded cross-functional initiatives that improved customer engagement metrics by 30%, aligning promotional tactics with brand storytelling and sales funnel optimization.- Achieved a 20% lift in upsell conversions through strategic testing and data-driven promotions, enhancing the customer journey across direct mail, email, and digital touchpoints.- Diagnosed and resolved inconsistencies in CX strategies, implementing customized solutions that reduced response time by 15% and improved customer satisfaction scores.- Collaborated with leadership to drive a 40% increase in adoption of best practices across teams, fostering a unified, customer-focused approach to campaign execution and optimization in Miro dashboards.

- Leveraged data segmentation and behavior-triggered messaging within Salesforce MCAE, resulting in a 20% increase in conversions for product promotions and events.- Coordinated with freelance design and content creators, optimizing resource allocation and reducing costs by 15% per campaign while ensuring alignment with brand and strategic objectives.- Monitored and analyzed campaign performance using KPIs such as CTR, open rate, and conversion rate, implementing adjustments that led to a 10% uplift in overall campaign ROI over six months.- Developed a scalable library of 20+ email and landing page templates, reducing campaign turnaround time by 40% for field marketing teams across 60+ markets, enhancing agility in responding to field requests.

- Oversaw the development and implementation of integrated advertising and promotional campaigns across paid and organic media, website, email (Klaviyo), retail (Shopify), SMS, events, and partnerships.- Monitored spending, tracked ROAS, and adjusted strategies, demonstrating expertise in budget management.- Created quarterly sprints for team of 4 and leadership to understand goals and checkpoints for projects (Monday.com).- Lead a digital ethnography to create marketing pillars and oversaw multiple marketing initiatives to ensure there is brand consistency.- Worked with leadership to establish OKRs for onboarding, ongoing projects, and future projects.- Partnered with cross functional leaders from various disciplines to develop channel strategies, activations, product integration.

Suffolk, Virginia, Us

I spearheaded the execution and refinement of our marketing presence. Our goal was to swiftly connect with and assist pet owners during critical moments, optimizing campaigns to reach them efficiently while keeping costs manageable. Throughout my tenure, I maintained an unwavering commitment to detail, adept problem-solving, and seamless collaboration, ensuring our digital efforts aligned with our mission to provide exceptional care to animals in need.-Managed an outsourced team of marketing specialists and external creative contractors, fostering collaboration and setting mentorship and development expectations. This approach resulted in a 20% increase in team productivity, indicating a unified approach to career growth.-Managed the lifecycle of paid social campaigns from brainstorming to launch to reporting. This approach led to a 40% increase in campaign effectiveness and a 20% reduction in campaign launch time, demonstrating efficient campaign management.-Utilized A/B testing strategy (Constant Contact) and data analysis to generate hypotheses for improving marketing performance.

Newport News, Virginia, Us

I was responsible for the strategic and tactical execution of Ferguson’s B2C and B2B email marketing campaigns, mobile push notifications, mobile app notifications, retention initiatives, and projects. I have proven experience developing and implementing email marketing campaigns along with reporting, database management and content development.- Responsible for leading and scaling enterprise-level email marketing and providing shared service, supporting all customer-facing communications across all lines of business with $200M+ annual attributed revenue.- Contributes to ongoing email testing roadmap – optimizes, analyzes, A/B tests, and makes recommendations on improving email performance to include the following core metrics: open rate, CTR, engagement, and sales.- Creates and executes strategy of SMS and push notification campaigns.- Understands vendor capabilities, expectations, and strategies for applicable 3rd party software (i.e., Eloqua, Responsys, Salesforce, Litmus, LiveClicker, Persado, Wyng, etc.) and ensures features and capabilities of software are fully used.- Collaborated alongside key stakeholders to create the strategy for ongoing user communications, optimizing for conversion, activation, retention, win-back, and a holistic multi-channel experience behind a 10-month-long retention program initiative.

Newport News, Virginia, Us

I work with a team of social media specialists focused on content production, community management, paid social media, reporting, and benchmarking. I maintain relationships with service providers and agencies as well as provide scalable social media support for all Ferguson Business Groups. I possess the qualities of being a peer leader which has proven to help me listen completely and actively to my peers, improve my organization skills, time management, and teamwork. I have worked with junior associates to provide them guidance with implementing projects, new platforms, and evergreen training.- I oversee our Local Social program; consisting of but not limited to, approvals of proofs, templatizing graphics and copy, strategy behind objective, analytics of campaign- I launched and executed an associate-based User-Generated Content campaign via Unbounce and Microsoft Forms.- I am the point of contact for our social tool, Sprinklr and Medallia, as well as sourcing and vetting new programs and platforms. - I updated and streamlined all reports, SOPs, dashboards, and more. - I trained other incoming associates and helped specialists find their groove in strategy work.

Newport News, Virginia, Us

Ferguson is the largest U.S. plumbing distributor with 1,400+ showrooms featuring plumbing, lighting and appliances. As a social media strategist, I played a key role in helping the Digital Marketing Team executing a marketing strategy with a focus on social media programs, influencer marketing, optimizing paid media campaigns, and creating brand awareness to drive new traffic and customer acquisition growth. Within my first three months, I was given additional responsibilities of managing several KOBs and after my ninth month was offered a position to convert to a full-time employee.-Displayed expert knowledge and keen understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Houzz, Pinterest, etc.) and how each platform can be deployed in different scenarios as a brand / company entity. -Participated in online conversation to build brand awareness, visibility, and loyalty, and serve as the voice for the company’s online social presence ensuring branding is consistent across social media. -Created, executed and optimized social media advertising campaigns on Facebook, Twitter, Pinterest, LinkedIn and Instagram.

Hampton, Virginia, Us

As one of Hampton Road’s fastest growing roofing companies, Tidewater Roofing provides the best service to their clients with over $1M in revenue. Led comprehensive marketing strategy, managing a $100K annual budget to drive email (HubSpot) and social media campaigns for property managers and client outreach, with a focus on YoY and MoM analysis. Managed a small team, including onboarding and overseeing two direct reports and an intern, while ensuring effective communication with homeowners and crews to resolve project issues. Developed essential tools, like job estimators and proposals, within CRM (JobProgress), overseeing data maintenance and billing to streamline operations and enhance customer relationships.

Hampton, Virginia, Us

Developed and executed comprehensive marketing strategies, collaborating with design teams and web partners on materials and online presence, managing SEO/SEM efforts, coordinating events, maintaining email databases, creating tailored marketing plans with budgets and deadlines, procuring sales materials, and adapting swiftly to last-minute project changes.

Oklahoma City, Ok, Us

Assist with project management(including workshops, partnerships, events, social campaigns etc.)Work with other interns and staff to implement projects and plansInterview Business OwnersCreate blog/vlog posts (4+ total)Document behind the scenes for various marketing and pr effortsCreate content calendars and social media postsCommunity engagement on social media Launch campaign, grand opening campaign, summer campaigns

Norman, Oklahoma, Us

Familiarity with Italian language and cultureOrganized and detail-orientedGood communication skills with local Italians & AmericansWorked independently and took initiative when performing tasksCompleted all duties thoroughly, professionally and in a timely mannerRequired to understand and comply with all policies and procedures related to OUA, the position and with the University of OklahomaPunctual, trustworthy and responsibleEnforces policies and procedures with peers and guestsFamiliar with MicrosoftOffice suite

Norman, Oklahoma, Us

Effectively planned several events around campus, distributed clients products to over 20,000 students, posted to social media accounts on a needs basis, manages the entire marketing team, while attending national events and conferences to better my work atmosphere and skills. Grew multiple social media platforms and website visits while being completely in charge of digital marketing and conversion rates. Lead a team with members working on blogs, social postings on Instagram, Facebook, and Twitter, and numerous others. Was responsible for growing sales organically, by off-page and on-page links; by digital marketing, working with Facebook, Google, Yahoo, etc.; by site management of The OU Daily—articles, marketing inventory and promotions; by growing accounts and building enough traction to develop a team; by taking ownership of digital marketing campaigns and building a brand strategy for The OU Daily and long-term budget planning.

Norman, Oklahoma, Us

Conducted analytics of all social media platforms: Snapchat, Facebook, Instagram, TwitterDistributed contacts marketing items to 20,000 students on campusDistributed print media throughout campus and surrounding communitiesCreated a positive relationship between company and campusRebranded company image within community

Beaufort, North Carolina, Us

Created graphic design, events and all marketing promotional materials for ferry services out of Harkers Island, Beaufort, Morehead City and New Bern, dinner cruise ship and pirate ship for a total of 6 verticals out of Morehead City, NC.

Education record

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba