● Serves as primary client contact within agency for multiple large corporations● Develops and manages high-quality content calendar with posting on a regular cadence ●Designs comprehensive content strategies to support client's marketing goals● Writes engaging, high-quality copy for multiple clients● Manages internal artist team to deliver client needs on time and on budget

Heuristics Marketing Consultants, LLC (HMC) is a WBE/MBE that specializes in quality, consulting services designed to enhance the professional development, management potential, and marketing capabilities of individuals, nonprofit organizations, and developing social enterprises.

● Strategic storytelling for multi-audience website● Conducts media and communications preparation sessions for faculty, staff, and students● Developed and manages the editorial calendar and ensures brand consistency of all messages● Creates, edits organizes, and updates stories for multi-audience(internal and external) websites toincrease audience engagement across a plethora of demographics● Works across social media stakeholders to establish and maintain brand voice and tone● Led implementation of strategic social planning initiatives around college engagement formingpartnerships with campus leaders● Researches, writes, edits, and manages web stories for data analytics and modernization with the guidance of web team● Works alongside administration and cross-functional teams to write, edit, and manage publication processes● Creates content holistically for repurposing and reimagining across platforms● Use social and news content to position Beloit College administrators as thought leaders in Higher Education● ​Uses quantitative and qualitative data and SEO to inform content decisions● Implements ​communications strategy and messaging framework and overall plan● Tracks the progress of communications programs to improve strategy around messaging

● Main resource for connecting local, regional, and national media to interesting and innovative campus stories.● Editor, writer, and photographer for "Beloit News," the main campus news source for internal and external audiences.● Contributing writer to the Beloit College Alumni Magazine.● Managed online elements and press during crisis communications● Launched social media strategy and initiatives. ● Own and manage content editorial calendar and ensure brand consistency of messages across various platforms.

● Reported on local and breaking news, with accompanying video/photos for many of the stories. ● Covered court and government for Rock County, City of Beloit and Town of Beloit. ● Monitored and posts on social media accounts, specifically Twitter

● Throughly reported and wrote compelling articles for the five counties covered by the paper with accompanying photos.● Updated and maintained the paper's website.● Designed and paginated each weekly edition.

● Copyedited stories● Transcribed interviews● Connected with sources to schedule interviews

The Chicago Innocence Project ("ChIP") is a nonprofit organization devoted to investigative reporting of wrongful convictions.

• Averaged three feature stories on internal communication portal per week• Created, produced, shot and edited web series “Afternoon Coffee Breaks” using Final Cut 7 for internal communication portal

-Monitor and post on blogs, forums, and social networks-Online outreach and promotion using Facebook, LinkedIn, Twitter-Website and social media optimization