Whitney Bartels Welsh Email & Phone Number

Dallas, Texas, US

• Develop go-to-market campaign strategies for priority hospital service lines in target markets
• Oversee annual content marketing plan including print ads, advertorials, organic and paid social media
• Manage portfolio of brand sponsorships and partnerships to build brand loyalty while keeping our message and strategy focused on the consumers
• Implement lead capture ideas to grow patient acquisition and measure impact of marketing tactics
• Liaison with paid media agency to optimize paid and digital media ads for strongest results
• Manage marketing strategy for multiple hospitals including digital, paid and print campaigns

• Healthcare content writer/blogger focused on Women's Health and #femtech
• Brand storyteller and social media strategist for B2B and B2C clients, providing social strategy, internal and external communications support, copywriting, blogging, editing and employer brand and community relations.

Mclean, VA, US

• Built tribe of employee advocates to support best-in-class user generated content strategy
• Deliver social-first content to spotlight Team Member stories, promote enterprise key messaging, and attract applicants for key hiring initiatives
• Partner with Team Member Resource Groups to amplify content and promote diversity and inclusion both internally and externally
• Manage talent brand marketing strategy to elevate brand reputation via Fairygodboss, Glassdoor, LinkedIn and The Muse
• Designed and launched inaugural Hilton Careers blog; lead strategy, manage content calendar, write and edit all blogs
• Partner with global stakeholders to extend enterprise program reach via strategic and relevant social campaigns

Chicago, IL, US

• Led global digital content marketing strategy, creation, execution and measurement across worldwide social channels
• Managed community relations with key stakeholders and organizations
• Worked with nonprofit partners to leverage communication tactics around events and announcements
• Collaborate with global business partners to execute cross-company communication plans
• Contribute to global paid social media strategy and analyze success of monthly campaigns
• Increase brand awareness by managing timely media pitches and responding to relevant media inquires

Dallas, TX, US

• Assistant project manager for Southwest Airlines’ corporate signature program, Heart of the Community (HOTC)
• Anticipated and identified media opportunities regarding local projects; media impression thus far exceed 43,200,000
• Maintained relationships with nonprofit partners to identify internal and external communication opportunities including blogs, social media, press releases, media alerts and Southwest: The Magazine (3.6 million.
• Measured impact of projects by comparing company inputs to local successes and improvements as a result of grants
• Contributed to thought leadership plans for company executives, positioning Southwest as an industry leader
• Content contributor for Southwest’s social media strategy for Facebook, Twitter, Pinterest, Instagram, and Youtube

Dallas, TX, US

• Inaugural member of the Southwest Airlines Social Media Business Team where I managed social media channels (i.e. Twitter, Facebook, and blogs) for customer issues and responded accordingly on behalf of Southwest.
• Social media spokesperson via Facebook, Twitter, FlyerTalk, and Nuts about Southwest blog
• Monitored company mentions in social media, responded to customer issues, tracked and reported on hot media events
• Planned Social Media messaging for Company initiatives to promote brand awareness and heighten Customer interaction
• “Nuts About Southwest” blog team member; authored blogs reflecting company culture and customer service initiatives

Dallas, TX, US

Dallas, TX, US

Wrote, edited, and published blog posts and articles for internal and external publicationsWorked with nonprofit partners in planning events for Employee involvement and promoting volunteerismOrganized, developed and implemented training for Community Giving Boards in 69 cities

Dallas, Texas, US

-Formulate media plans and pitching time lines for clients -Publicize client events to local media outlets, track and compile reports of media coverage-Research target markets, industry events,and key publications

Developed messaging and marketing strategies for future campaigns and fundraising efforts Traveled to Uganda to present communication plan to client and begin implementationImproved and coordinated donor relations via revised donor welcome letters and donor thank-you lettersResearched and advised key donor groups for The UAPO to target and fundraising.

Responsible for the management and organization of media coverage for 22 clients on a daily basisPlaza Style: Wrote feature press release, assisted in planning, publicizing and raising $10,000 at the eventWrote client communication materials: event press releases, award releases, media alerts and media pitches Developed a strategic public relations plan to.

Researched target markets for museum's traveling exhibits, contacted museums with potential of housing the traveling exhibits Assisted in museum donor contact for "Stories from the Top," helped with event preparation and volunteer dutiesThe Make-a-Wish Foundation June 2008

Phoenix, Arizona, US

Wrote press releases pertaining to wishes granted and involved participants Interviewed children, families and involved volunteers to compile "Wish Stories" for the organization's newsletter