Whitney Chen Email and Phone Number

•M&A project: finance due diligence, feasibility study according to market analysis & financial return analysis, involve into project negotiation, core-member of integration team; Coordinate with legal & audit firms to prepare legal documents and outside audit issues.•Re-organize finance department: help the team transform from traditional accounting role to finance management plus accounting & reporting: build-up four professional team-accounting, costing, business analysis and tax & treasury. •Diagnose & prioritize the weakness in current finance function through group study, build up small project teams to implement;•Introduce finance analysis system by BU to the company, to enhance the influence of finance management through door-to-door visiting to BU head, participant the business meetings, etc.•Drive quarterly rolling forecast and listing company financial report exposure;-Sucessfully drive SAP project implementation inlcuding modules of PP/MM/HR/PM/QM/FICO/DM•Daily finance management.

•Business analysis: market potential and attractiveness analysis, sales analysis (achievement, growth and forecast), new launch/new territory high growth plan, productivity analysis (people and investment), expense control; Based on the analysis result, provide recommendation to sales forces to minimize risk and optimize resource.•Annual budget and quarterly forecast: drive budget and forecast process. Set up budgeting process and tools in GCPO GZ. Presentation to Great China HQ.•Enhance internal process: drive cross-functional projects- functional excellence, forecast accuracy enhancement and marketing A&P management guidance. Facilitate to set-up rules and tools regarding new joiner on-board, internal process training, reporting system and forecast. And hold on related training to ensure well execution.•Organize Resource Allocation and Topline Protection workshop: According to complex analysis to internal and external environment, find more business growing opportunity and diagnose existing issues. •Monthly financial reporting package including internal GCPO and great China level reporting;•Deputy CFO during CFO maternity leave. Successfully fulfilled the responsibility including two critical tasks: 2011 target resource allocation and business review by CEO of Novartis Great China.•Report to CFO, Novartis Great China GCPO GZ and HK

•Commercial analysis and management including value chain, agreement, channel inventory, distributor management system, sales commission, tender,;•Operating expense control: monitor controllable cost & non-controllable cost vs. budget & LE to alert stakeholders.•Business compliance management: pre-approve drug promotion activity from the perspective of budget and compliance by reviewing the description in activity proposal including the type & value of gift, location, itinerary, participants etc. to prevent compliance risk in advance.•Monthly reporting package regarding P&L, cash flow, Opex, working capital, gross profit variance key drivers analysis, full year outlook, US GAAP reporting.•Driving the whole process of quarterly forecasting and annual budget in aspects of whole package preparation, functional review and country level review, etc.•Project financial model set-up, financial return analysis and gap analysis;•As the member of integration team, involving into the whole process of integration of financial part such as net assets handover, capital injection, integration cost management, ERP upgrade, purchase accounting study with corporate