Marketing and Brand Strategy to drive transformation and growth through:Brand Strategy: Guiding leaders and organizations in the definition, design, development and amplification of their brands for transformation and growth. Brand Experience, Brand Marketing and Brand Communications: Building audience engagement with powerful storytelling, marketing, communications, and experiences to inspire and influence audiences and stakeholders.Marketing Strategy: Full-funnel marketing strategy, including Product Marketing and GTM, for B2C, B2B, and B2B2C-focused businesses, to drive sustainable growth.Organizational Culture Development and Design: Integrating and implementing Brand Strategy internally to create highly-engaged teams and cultures.

Luxury performance skincare for hands.

Led brand strategy and business operations of mission-led healthcare technology start-up focused on accelerating the discovery of treatments for Patients with rare disease. Led Operations, Marketing, Insights/Research, GTM Strategy, Finance, and Human Resources. Stewarded the organization through transformation and significant change, while ensuring team engagement.

Revitalized and grew the athenahealth brand to create improved experiences and outcomes for patients and doctors. Joined team to lead brand strategy to optimally reposition the company to improve valuation pre-transaction. Accelerated improved valuation with Brand strategy, from $5.7B (2019) to $18B (2022).

Drove overall brand strategy and transformation efforts for $15B+ company. Managed Brand Strategy, Commercial Marketing, Digital, Loyalty, Advertising, Creative, PR, and Community Relations. Led marketing and reputation recovery post- massive labor impasse (11 day strike); recovered 99%+ of highest value customers within 6-months.

Improved valuation of the company with Brand work -- pre- and post- Brand-strategy and -building efforts, the stock price (as indicator of value perception) improved 146%.Led the marketing efforts CVS Pharmacy, CVS MinuteClinic, and the acquisition and transition effort of Target pharmacies.

Led multi-year Enterprise-wide initiative to launch new Brand and highly-publicized exit from selling Tobacco.Recognitions include Fortune’s “Most Admired Companies in the World” and “Most Valuable Brands,” and Fast Company’s “50 Most Innovative Companies”; Purpose-led repositioning and brand strategy cited as key growth driver for the Enterprise.