Whitney R. Emke Email & Phone Number

Pittsburgh, Pa, Us

Remote

Lead the Communications, Content, and Planning team at EL Education, driving storytelling and thought leadership across digital channels to amplify impact and ideas. Oversee content strategy and creation across email, social media, blog, PR, and web platforms. Produce and manage diverse content, including blogs, press releases, marketing collateral, and research papers, ensuring a cohesive narrative that strengthens brand presence and positions EL Education as a K-12 education thought leader. Coach and manage direct reports and external consultants in internal communications, social media, and writing. Manage an annual budget exceeding $250,000.Notable achievements:- Published in Education Week's Classroom Q&A With Larry Ferlazzo and Getting Smart- Interviewed top education thought leaders like Dr. Gholdy Muhammad and Elena Aguilar- Achieved average email open and click rates of 30.4% and 2.9%, respectively, over two years, as compared to industry averages of 28.5% and 2.7%- Designed and led integrated marketing communications plans for our signature National Conference events for ~1,500 attendees, selling out for three years running and generating more than $4.8 million in revenue - Led a LinkedIn content strategy that resulted in a 218% increase in followers in two years (~5.7k to ~18k)Technical proficiencies: ActiveCampaign, Adobe Creative Suite, AI, Asana, Canva, ChatGPT, Craft, Cvent, Facebook Ads Manager, Gemini, Google Analytics, Google Forms, Google Suite, Grammarly, Hootsuite, HTML/CSS, HubSpot, HubSpot CRM, LinkedIn Campaign Manager, Mailchimp, Marketo, Medium, Meltwater, Microsoft Suite, Microsoft Teams, Pardot, Salesforce, Slack, Sprout Social, Squarespace, SurveyMonkey, Tableau, Wagtail, Wix, WordPress, Zendesk

Remote

Led comprehensive content strategy and actively engaged as a thought leader with current and potential partners across a variety of paid and owned media channels, including email, social media, website, and print. Designed diverse marketing collateral, such as flyers, posters, brochures, one-pagers, and PowerPoint presentations, ensuring cohesive and impactful messaging to enhance brand visibility and engagement. Website management. Planning, marketing and communications, and execution of events. Project management and operations/logistics. Developed and executed event plans for in-person, regional events and virtual, national webinars and professional learning opportunities. Key accomplishments:- Revitalized email marketing strategy resulting in a 45% increase in newsletter subscribers over 18 months, from approximately 31k to about 45k.- Organically grew Instagram following from 0 to 1500+ in less than a year- Developed organic social media marketing guidance for the Sales department that enabled them to strategically market virtual events to their individual and professional networks

Remote

Designed and implemented integrated marketing communications plans, with a focus on organic social media and local events.

Cleveland, Ohio, United States

Provided interventions to students receiving Special Education services in grades 9 through 12. Maintained current, compliant IEPs. Taught Advanced Placement Computer Science Principles and Exploring Computer Science (introductory course) in partnership with Cleveland State University's Computing In Secondary Schools (CISS) program. Created and implemented lesson plans utilizing mastery-based learning. Accommodated and modified lesson plans to meet the needs of students receiving Special Education services. Designed and facilitated professional development for other teachers on tech-based educational platforms/blended learning components like PowerSchool, Edgenuity, Kickboard, Edmodo, Google Classroom, etc.

Phoenix, Arizona, United States

Provided 1:1 and group support to students diagnosed with Autism Spectrum Disorders, Emotional/Behavioral Disorders, and intellectual disabilities. Collaborated with the Director of Special Education to design and implement a self-contained classroom for said students that provided students with academic, life, and behavioral support based on the principles of Michelle Garcia Winner's Social Thinking Curriculum.

Middlebury, Vermont, United States

Provided 1:1 and group support for students diagnosed with Autism Spectrum Disorders and/or Emotional/Behavioral Disorders in school and public settings using the principles of Applied Behavior Analysis, social-emotional learning, Michelle Garcia Winner's Social Thinking Curriculum, Crisis Prevention Institute and more.

Randolph, New York, United States

Provided comprehensive support to youth ages 5-18 residing in a residential treatment facility, many of whom were experiencing significant emotional and behavioral challenges. Served as a consistent and reliable presence to help youth navigate the complexities of their experiences.Coached youth in developing essential life skills, including communication, conflict resolution, and decision-making, to better equip them for independent living and social integration.Implemented individualized behavior management strategies tailored to each youth's specific needs and goals, focusing on positive reinforcement and evidence-based interventions to promote emotional regulation and self-control.Monitored and documented youth progress, behavior, and incidents, ensuring accurate records were maintained for effective communication with team members and for use in court proceedings or case reviews when necessary.Played a key role in crisis intervention, utilizing de-escalation techniques and providing immediate support during emotional or behavioral outbursts to maintain a safe and supportive environment for all residents.

New York, United States

Designed and led comprehensive training sessions for New York State foster care youth, focusing on navigating the complexities of postsecondary education. Provided specific guidance on college applications, FAFSA, admissions essays, and other key processes, with a focus on the unique challenges faced by foster care youth.Conducted in-person training sessions for both youth and supportive adults throughout New York State, with a significant emphasis on the Albany area. These sessions included information on available resources, programs, and support systems for foster care youth.Mentored foster care youth one-on-one to help them refine admissions materials, write and edit essays, and apply for grants and scholarships. Connected youth to programs that provided essential resources, such as technology, textbook funds, and financial support.Advocated for the importance of various postsecondary education options—including college, university, and vocational training programs—highlighting the extended foster care support and funding available in New York State until the age of 21.Integrated training on essential life skills, including budgeting, independent living, and time management, to prepare youth for success beyond the classroom.

Master Of Arts (M.A.), Integrated Marketing Communications, Strategic Leadership

Bachelor Of Arts (B.A.), English; Journalism/Mass Communications

Activities and Societies: St. Bonaventure University Women's Rugby Football Club, Enchanted Mountain Roller Derby (WFTDA), The Arm.