Brought on board to steer corporate marketing and communications functions with a budget of $2.5M. Introduced customized digital marketing campaigns involving multiple coordinated social media channels, SEO and Web design. Negotiated agreements and orchestrated logistics for hospital events as well as developing budget proposals and auditing supplier bills. Provided cohesive collaboration with hospital administration, doctors, and other business development executives to devise best practices marketing initiatives and media positioning for vertical markets. Deepened brand awareness and generated leads while managing internal and external marketing campaigns and programs.MARKETING IMPACT:o Deployed strategic agility and created crisis communications strategies for hospital initiatives related to COVID-19 pandemic directing internal and external communications - fast moving, high priority, national project.o Expanded marketing and communications outreach using Constant Contact with 50% increased frequency of newsletter publication and collaboration with subject matter specialists to create 30% added content.o Conducted seminars and created comprehensive reporting system to illustrate link between social media marketing and proven lead generation.o Organized annual community outreach event with 100% increase in attendance and donations.

Chosen to direct and grow web-based campaigns and messaging to expand awareness through WBC-Southwest's official website (www.wbcsouthwest.org) and various social media networking channels (notably Facebook, Instagram, and Twitter). Served as Women's Business Council- Southwest's primary spokesperson and managed relationships with key media contacts. Formed operational and project budgets to carry out department objectives. Shaped and supervised organizational crisis communication plan. Partnered with all product development departments to draft and centralize marketing materials for sales presentations and client meetings. Directed development and production of communication and marketing materials including newsletters, brochures, and videos (all created in house).MARKETING IMPACT:o Built and improved customer engagement plans, boosting conversion rates 30%.o Successfully spearheaded the project management of numerous multi-lingual direct mail and email campaigns concurrently.

Stepped in to coordinate daily social media posts across all platforms using GoogleDocs and Hootsuite. Created organizational crisis communication plan, web portal, social media content using sprout social and campaigns, press releases, articles, brochures, and pamphlets. Curated and segmented editorial content to increase engagement and channel growth.MARKETING IMPACT:o Executed over 4K custom email marketing campaigns annually producing $1M+ in gross revenue.o Delivered sizeable decrease in marketing costs of 20% by negotiating vendor contracts and centralizing production and shipping of materials in order to increase efficiencies and maximize savings.o Expanded patient base 50% by deploying consistent delivery of goal-surpassing marketing which yielded an added benefit of surging patient satisfaction.o Deepened digital footprint on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.o Enhanced ROI and optimized local SEO, SEM and social marketing which improved social media performance with target audience, yielded better coordination and content enhancement, and surged engagement by 200%, followers by 580% and CTR to 1,750% of industry average.

• Communicated marketing strategy and campaign performance to verify alignment with senior management objectives and analyzed consumer usage patterns to identify trends and target key demographics• Responsible for coordination and execution of company channel strategy and sales plan, providing channel marketing support through communication, advertising and training• Responded orally and in writing to queries from the media, as it relates to explaining the application of policies and procedures of Masco• Arranged news conferences, media events, tours, webinars, webcasts and interviews for executive staff• Coordinated events included: Arranged presenters, wrote scripts, hired production and camera crews, increasing attendance and reducing cost by not using PR agencies• Generated and managed purchase orders using SAP; created, updated and communicated timely estimates to manage project finances, staying within five percent of budget• Researched and prototyped print solutions, working with multiple print vendors simultaneously from initial concepts to final approved files• Ensured cabinet dealers' advertising was consistent with regional and national corporate messages while designing association publications, to include news releases, event programs, monthly magazine, annual handbook and administrative publications• Tracks and analyzes data to assist in the preparation of talking points, statements, news releases, fact sheets, articles, web and social media content, video scripts and other materials for publication

• Increased audience engagement using the digital media landscape with brand websites by finding and integrating relevant videos, tweets and other online content• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages• Managed event operations to include securing facility, contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements, submission procedures, program interaction, capacity building and leadership development; and increasing individual and program effectiveness• Developed presentations to market "1 on 1 DTE's program to schools, families and prospective candidates• Assisted in developing college recruiting program including marketing, facilitating career fairs, interviews and hiring• Provided accurate and timely information to leaders and stakeholders• Represented company at career fairs, meeting with engineering, accounting and marketing applicants• Secured and developed brand position with innovative presentations of products, marketing materials, and displays

• Worked closely with the Research and Digital Departments to develop messaging strategy and ensure accuracy• Design, develop and implement marketing and sales campaigns, employee incentive programs and contests at over 300 car dealerships• Worked collaboratively on cross-organizational teams within the Office of Communications and Marketing to support the organization’s business strategies and direction using traditional writing and social media• Post sales events on Facebook, Twitter and Instagram to reach wide range of buyers• Answer customer inquiries, providing guidance. Identify, investigated and negotiated conflicts.• Performed Cost/Benefit analysis for partners and distribution channels on all new product and service offerings.• Managed all phases of direct mail. Monitor production teams, guide vendors to appropriate location and helped pre-sale vehicles at dealerships.• Assisted dealers in improving retail and customer handling processes to obtain and/or maintain all dealer standards requirements.

• Deployed strategies across multiple channels, including email campaigns, point-of-sale materials and online advertising• Reviewed policies and precedents under the limited guidance and with the discretion of the Public Affairs team• Lead multiple small projects simultaneously and built relationships with BCBSM subject matter experts.• Collaborate with different marketing channels, PR and events team to develop social media content calendar and overall strategy• Established "the voice" of the brand with social media, blogging and content development devoted to insurance industry• Wrote blogs and developed content for AHealthierMI and Blues Perspective• Developed MikidsCan concepts creating talking points, press releases, and communication plans• Connect with community organizations, general public and donors via email and social media platforms, providing updates on missions and events

• Shadowed veteran news reporters gaining valuable experience in all facets of reporting includingnews, traffic local events, community issues, etc.• Responsible for marketing news on social media sites• Coordinated interviews for reporters• Provided supporting data during interviews• Assisted producers in story selection• Helped floor director during production

• Assisted producers in story selection and writing• Worked with web producers in writing and posting stories to wtol.com, twitter and Instagram• Used editing system to edit news segments• Attended daily editorial meeting and assisted reporters in gathering information by making callson research• Covered stories with a news photographer

• Planned project arrangements and organized materials and resources accordingly.• Followed-up appropriate requests to get copyrights for completed work.• Wrote fiction and non-fiction prose which includes short stories, novels, biographies, articles,critical analyses, and essays.• Conducted research to obtain factual and other background information about the topic to bediscussed.

• Research and wrote news stories on daily basis.• Deliver special project reports• Develop new contacts and provided new story ideas regularly• Deliver live reports from the studio and the field.• Incorporated graphics and developed unique storytelling techniques.

• Assisted in daily production of on-air shows, including: developing show ideas, screeningphones, audio production, editing and special projects• Maintained and developed social media content via talent blogs, Facebook and Twitter• Handled administrative and research functions on behalf of the programming department• Assisted talent and staff at major station events• Identified interview subjects and conducted pre-interviews• Accompanied producers on field interviews, recorded sound and provided producers with useableclips