Whitney Mcdaniel

Whitney Mcdaniel Email and Phone Number

Research. Strategy. Design. @ United States
United States
Whitney Mcdaniel's Location
Seattle, Washington, United States, United States
About Whitney Mcdaniel

I initially entered the tech industry in 2016, focusing on front-end development, until I discovered my true passion lies on the human side of technology. In 2018, I worked as a UX Researcher at Microsoft. 2019, I expanded into Product Strategy, collaborating with companies in medical manufacturing, accessibility software, sustainable e-commerce, philanthropic initiatives, and co-founded a consultancy specializing in UX and Brand Strategy.Now, I empower businesses to achieve their goals by leveraging a combination Design Thinking, UX Research, and Information Design methods. By taking the time to understand the business objectives and the needs of the audience, I enable useful, meaningful, and successful solutions. Who I work with -- before the product, comes the people. I've fostered collaborative skills with cross-functional teams made up of engineers, product owners, UX designers, graphic designers, researchers, and c-suite execs. Interests -- I see two pathways for myself in these next steps of my career. 1. Join a studio where I can continue to build on my skills as a consultant with a small design team. Or 2. Join a project in social impact technology, where I can work on problems that make a difference and have room for innovation.What I thrive on -- complex, highly technical, and multi-faceted problems and am passionate about ethical, inclusive practices in design. My UX experience -- cloud computing on Microsoft's Azure platform, medical device manufacturing, accessibility software, consulting development, and digital asset management. In Depth Research Slide Decks -- for those of you who would actually want to read more about my process: https://xd.adobe.com/view/074615ad-f238-492e-9baf-6273c00e9536-5215/?fullscreen

Whitney Mcdaniel's Current Company Details
Whitney McDaniel

Whitney Mcdaniel

Research. Strategy. Design.
United States
Whitney Mcdaniel Work Experience Details
  • Whitney Mcdaniel
    Whitney Mcdaniel
    United States
  • Career Break
    Professional Development
    Career Break Sep 2024 - Present
    I started taking courses part time a few years back and have decided to put all my efforts towards finishing it. Still expanding my UX community in the meantime and can't wait to be back!
  • Whitney Mcdaniel
    Ux Design Specialist
    Whitney Mcdaniel Jan 2023 - Present
    I empower value driven businesses to achieve their goals by leveraging a combination Design Thinking, UX Research, and Information Design methods. By taking the time to understand the business objectives and the needs of the audience, I enable useful, meaningful, and successful solutions.
  • Lasers For Innovative Solutions
    Design Strategy
    Lasers For Innovative Solutions Jul 2024 - Sep 2024
    Bridging the gap between business goals and customer needs at L4IS, an innovative biotechnology company revolutionizing 3D imaging of biological structures. Our technology eliminates the need for manual slicing of biological samples, delivering consistent data faster. With unparalleled imaging quality, companies can develop more effective solutions by visualizing the actual structure of organisms.
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  • Mylio Photos
    Senior Ux Research & Design
    Mylio Photos Jul 2023 - Jul 2024
    Bellevue, Wa, Us
    Bridging the worlds of marketing and UX in a highly technical photo organization tool.An app once used by only the most technically minded, now converting to a broader audience; requiring me to understand a behemoth of technical knowledge, turn them into manageable chunks, delivered at just the right time for useful, seamless interactions.
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  • Poesis & Praxis
    Ux Research & Design
    Poesis & Praxis Apr 2019 - Jan 2023
    Poesis and Praxis is an international Branding Design and Strategy Agency with a heavy UX focus specializing in medical devices and data analytics. As a co-founder with a background in UX, I use both mixed methods research and design thinking methodologies to craft strategies for our clients while managing the timelines and delivery of projects. Our work is focused on high impact technology, creating intentional, research driven designs to ensure quality problem oriented solutions every time.Over the last year and a half my internal focus has been on establishing UX Research and Design processes to enhance team alignment and overall experience. Externally, I've been centered on defining our target audience persona and service offerings while managing client accounts.
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  • Schmidt Futures
    Ux Researcher (Consultant)
    Schmidt Futures Aug 2022 - Dec 2022
    New York, Us
    Supported the design & development of Act 2 Network's Field Strategy Program, an arm of the greater Schmidt Futures' org, by defining personas and market differentiation, ultimately creating higher team alignment and clearer program strategy. Some of the methods I used/assets created included interviews, literature reviews, competitive analysis, prioritization workshops & matrices, design reviews, affinity mapping workshops, UX design audits, process evaluation & visualization.
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  • David Schnur Associates
    Ux Designer
    David Schnur Associates Apr 2019 - Nov 2021
    Redwood City, California, Us
    My work with David Schnur Associates started with a website and brand redesign was focused on enhancing their R&D Engineer persona experience. I assisted in this project by facilitating cross-functional, collaborative workshops for both DSA and Poesis & Praxis to enhance team alignment and goal clarity. Additionally, I conducted a variety of qualitative and quantitative research methods for MVP, user flow, information architecture, and brand definition. For design, I focused on content strategy, information architecture of their services and product offerings, and creating cohesive user flows and CTA's that allowed for an integrative user experience and continual engagement. After the initial relaunch, I continued with ongoing market research and content strategy using HotJar, Google AdWords, and Google Analytics to identify problem areas in their digital marketing funnel. After which I would use a combination interviews and usability testing to understand more about why the problem was occurring and create actionable recommendations for Poesis & Praxis Design team to implement.
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  • Ava Accessibility
    Ux Researcher
    Ava Accessibility May 2020 - Jun 2020
    San Francisco, California, Us
    Ava Accessibility was relaunching for COVID19 and needed UX Design and Branding updates to be prioritized and executed accordingly. Working closely with Ava's CEO, stakeholders, internal employees, and Poesis & Praxis's cross functional design team, I ran discovery sessions, design reviews, heuristic evaluations, prioritization mapping workshops, and design studios to keep the teams clear and aligned on goals. These remote studies were conducted with Deaf and Hard of Hearing participants to better understand how Ava could help them feel apart of conversations, learn more easily, and become more integrated with their work environment in this fast paced, audible world.
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  • Cobalt Polymers
    User Experience Researcher
    Cobalt Polymers Jan 2020 - Apr 2020
    Cobalt Polymers goal with this project was to understand how to best align their digital experience with the needs of their R&D Engineer customers - from acquisition through purchase. I collaborated with Poesis & Praxis' internal design team, Cobalt Polymers VP, and stakeholders through discovery sessions and goal defining workshops to prioritize Cobalts research and design needs. To clearly triangulate issues, I used Google Analytics and Adwords integrations alongside qualitative studies.
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  • Microsoft
    Ux Researcher
    Microsoft Jul 2018 - Apr 2019
    Redmond, Washington, Us
    Worked with both customer facing Azure extensions and internal analytics products for Microsoft. Collaborated with prototypers, designers, engineers, and PMs for research preparation and design brainstorms, mentored new designers on overall workflows and scenario focus and was an active member of design reviews. Methods:Scenario creationUsability testingBenchmarkingCognitive walk throughsTask analysisSurveyingAffinity mappingProblem definitionPresentingStorytelling White boarding Tools: Sharepoint Power Point Excel Respondent GoToMeetingOutlook
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  • Poesis & Praxis
    Ux Researcher | Designer | Front-End Web Developer
    Poesis & Praxis Nov 2016 - Aug 2018
    Collaborated with branding and design for creating client websites. Collected qualitative data to create grounded and intentional designs for all of our clients. Using a variety of methods to deliver the most meaningful and inclusive designs. Developed design comps from Sketch using CMS builders and customizing the code to replicate the final designs. Assisted in feature prioritization for targeted personas, screen flow creation, and color definition based on color theory and psychology principles, while creating customized SquareSpace site with custom forms for checkout process using HTML, CSS and JavaScript.Methods: User Interviews Branding analysisColor theory Typographic theory Tools:Omnigraffle Sketch Invision Sketch SquarespaceShopify Languages:HTML CSS JQuery
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  • Green Canopy Homes
    Interaction Designer
    Green Canopy Homes Mar 2018 - Apr 2018
    Collaborated with user researcher and information architect to deliver redesign for a green home builder. Conducted discovery session with client, aided in defining scope of work, and relationship management. Crafted context scenario and MVP based on persona provided by user researcher and self directed feature focused competitive analysis. Used assets from information architect and user research to create paper and inVision prototypes for user research to conduct usability testing. Determined CMS to begin MVP implementation with custom CSS from detailed annotated wireframes created for client handoffs. Methods: Problem definitionSOW definition Relationship management MVP Definition Competitive analysis Hotspot prototyping Wireframing Team presentations Integrated storytellingTools:Sketch InVision SqaureSpace Languages: CSS
  • General Assembly
    Ux Designer
    General Assembly 2018 - Apr 2018
    Immersive student in General Assembly's UX Design course, having a great time with the entire iterative and creative process - unveiling what I don't know one lesson at a time. Tools/LanguagesSketch OmniGraffel InVision SquareSpaceHTML CSSJavaScript Methods/DeliverablesUser research Sketching Prototyping Wireframing Affinity mapping Competitive analysis Crafting personas Heuristic analysis Context scenario

Whitney Mcdaniel Education Details

  • General Assembly
    General Assembly
    Ux Design
  • Landmark
    Landmark
  • Cabrillo College
    Cabrillo College
    Sociology

Frequently Asked Questions about Whitney Mcdaniel

What company does Whitney Mcdaniel work for?

Whitney Mcdaniel works for Whitney Mcdaniel

What is Whitney Mcdaniel's role at the current company?

Whitney Mcdaniel's current role is Research. Strategy. Design..

What schools did Whitney Mcdaniel attend?

Whitney Mcdaniel attended General Assembly, Landmark, Cabrillo College.

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