Importers to the trade, serving the ambitious and adventurous palate. Haus Alpenz imports fine and traditional aperitifs, amari, wine, spirits and liqueurs. Sotolon Selections is a unique portfolio focusing primarily on historic categories of aged, oxidative wine.

Oversee the successful execution of advertising campaigns and marketing initiatives whereby extensive and strategic content generation, production management, and creativity are critical. Manage creative team and work with executives, product managers, sales leaders and other associates to create, execute, and monitor relevant, impactful, revenue-generating initiatives that simultaneously increase brand awareness and credibility. -- Strategy and management of brand guidelines, annual content calendars, messaging, production schedules, advertising campaigns, marketing initiatives, product marketing, event strategy and more-- Detailed eye towards execution, analytics, and budget to ensure alignment with product management and sales goals while also staying true to the unique brand voice-- Collaborate with other marketing leaders to create engaging content that not only compliments each customer brand but, actively engages the customer with relevant, compelling messaging and graphics so that lead generation, customer engagement, and brand management are improved-- Support lead generation, create awareness, and build the brand by creating relevant and effective content for email marketing, webinars, collateral, direct mail, social networking, SEO, internal assets, thought leadership, tradeshows and events, customer programs, and more-- Regularly report to leadership on key performance indicators including campaign success, lead generation goals and brand awareness health

Responsible for all aspects of company and product branding, thought leadership content creation to generate sales leads, and partnerships with media channels, industry partners, trade associations and other key influencers necessary to drive organic growth for the commercial business:-- Collaborate with agencies, internal teams, external influencers and industry experts to produce content-- Create and execute campaigns through relevant channels including social media, email campaigns, digital advertising, re-targeting-- Manage and lead team responsible for tradeshows, events, associations and lead generation campaigns-- Manage agency partners and freelancers as well as content production calendar-- Develop PR strategy and media plan while building relationships in the industry through press releases and thought leadership content-- Execute demand generation program and dashboard reporting for KPIs and ROI analysis-- Set and manage department marketing budget and foundational strategy including customer journey mapping, target markets, tactics, product marketing and team goals