Design agency specializing in Fashion & Hospitality offering services in Apparel Design, Research & Development, Concept & Trend, Branding, Graphic Design, Styling & Set design for Fashion Brands, Hotels & Residential.

Set Designer & Stylist responsible for prop & fashion styling, art direction & location scout for Hatley’s Fall 2023 Women’s, Children’s and Baby campaign and e-commerce shoots.

Hired to Design and Build a fashion brand for Bollywood actress Disha Patani.Dizy by Disha Patani, a modern sexy Indian fashion brand, backed by Myntra, the first of its kind to launch into India’s 172.3 billion dollar market and across the global market into Europe and US.As the Creative Director, I was responsible for the design and product development of Dizy by Disha Patani, a collection of over 500 pieces spanning across; Athleisure, knits & sweaters, tailoring, denim and evening wear. Managed all areas of design from trend, concept, print, color, fabric R&D, cad sketching and construction details, sketch reviews tech pack handoff & virtual fittings. Worked directly with Disha to ensure the collection reflected her personality, style and vision. Partnered with branding and marketing team to make sure the product categories were properly merchandised for the global market.

Concept Director, lead seasonal trend research & ideation for product across the VSL brand. Created seasonal trend decks and VSL showroom presentations. Partnered with sample room to create prototypes to build out themes and capture seasonal trends. Working closely with design directors and designers across the VSL design team in each product category to create product that supported the seasonal design theme and story. Additional responsibilities; fittings, sourcing, cad drawing, global trend research, managed prop & sample room, styled seasonal showroom buildouts including color, print, product silhouette, product development for white space opportunities.

After being asked to lead the design team and re-launch of dress brand, Ralph by Ralph Lauren, in 2014-2016, Mr. Lauren and EVP of Design asked me to move over to Polo Ralph Lauren to help refresh the brand. Assigned a Dual Design Director role, Director of Soft Dressing & Dresses for Polo Ralph Lauren Women’s. My role as Design Director for Dresses was to refresh their Dress collection across all fabric categories. Managed a team of 12 designers across woven’s, knits, sweaters, tailoring, leather and denim. The second part of my role was to lead the design direction for Soft Dressing, where I managed a team of five across all areas of design for soft dressing; soft tops, skirts and dresses.

A year after I was recruited to join Chris Birch’s new brand C.Wonder, I was approached by a senior executive at Ralph Lauren, and asked to return and take the lead on spearheading and designing a contemporary dress brand in a white space, an entirely new line for Ralph Lauren's brand portfolio.Although my title was Design Director, my role was more of a Creative Director role. I led the charge in conceptualizing the vision for the new brand, where it would exist in the marketplace and most importantly, identified the personality and style of this new Ralph Lauren woman. Over the course of 6 months I helped to build the design team, we then created the initial Spring Concept and Collection. The first presentation to Mr. Lauren included 3 deliveries of concept rigs, fabrics, sketches and the top 60 looks, worn by all of Ralph’s favorite models. RALPH by Ralph Lauren was re-born.As director of the brand my daily tasks were managing all design direction: concept, print, color, fabric development, product development, lead fittings, traveled to overseas factories to ensure collection was ready for bulk. Partnered with creative services to create new Ralph by Ralph Lauren showroom. Lead season showroom buildouts and styling for all walkthru with Ralph Lauren and sales teams. Lead models castings and styled all photography assets. Participated in sales pitches for the launch of the new brand, to account like Saks Fifth Avenue, Neiman Marcus, Intermix, Bloomingdale’s and Macy’s.

Lead art direction, set design and visual merchandising for Amazon Fashion’s Holiday TV segment. Women’s, Men’s, Children’s Apparel, shoes, bags, cold weather accessories and jewelry.

Event design & project manager for Mansur Gavriel’s LA Melrose Place flagship store launch dinner and press event.

Hired by public relations agency BPCM, to create a shoe salon at the top of The Gramercy Park Hotel for Amazon’s launch of “The Fix”, Amazon Fashions first shoe collection. Art direction, interior design, styling & visual merchandising for Amazon Fashion’s press & social media event.

Design Manager for Knits and Sweaters

Hired to grow sweater dresses as a category for the Lauren dress division. Responsible for R&D, design and technical design. Creating a highly profitable asset for the Lauren Dress business. Asked to take on additional responsibilities of designing dress for woven, cut and sew knits and evening wear.

Concept & Brand Styling for Rugby store windows- ChicagoStyling & Visual Merchandising for Ralph Lauren Michigan Ave store Chicago

Sweaters

Sweaters

Soft Woven’s

Women’s Golf & Tennis - Woven’s Design

Women’s Golf & Tennis

Lauren by Ralph Lauren