• Managed team of 4 to execute the Zales.com and Gordonsjewelers.com webstores promotional calendar• Responsible for content strategy and execution. • Responsible for customer journey and user experience throughout the webstore. • Responsible for omni-channel shopping experience executed on the webstore.• Worked closely with IT on the launch of a new ecommerce platform, subsequent platform upgrades, and site enhancements. Including but not limited to determining requirements and UAT. Proactively troubleshoot and resolve website back-end issues.• Collaborated with testing and personalization team to determine strategy and prioritize A/B & multivariant tests in order to align with our brand and business goals. Help determine test designs, KPIs, design iterations, and subsequent site enhancements.• Report on site KPIs, homepage KPIs, and worked with analytics partner to set up reports and gain insights into areas needed.• Analysis of competitor and industry trends.

• Responsible for the planning and execution of Zales promotional cadence and calendar online.• Responsible for webstore sales plan and hitting top line revenue goals.• Request and review the set-up of all promotional events in the promotions engine for the respective webstore; manage and control promo code activity. Ensure all pricing events launch online successfully.• Responsible for merchandising all categories throughout the webstore. Work cross functionally with merchant teams to build impactful product collections and stories.• Support weekly/monthly forecasting and post-event analysis. • Partner with SEO, display advertising, and affiliate channel teams to successfully optimize the webstore and maximize sales plan.• Support the optimization of site navigation, digital merchandising, searchandsing, and sequencing of products within each category of the webstore to enhance the customer journey and satisfaction.• Worked cross functionally with marketing, creative design, planning, in store merchandising, legal, customer service, in store operations, digital marketing (including SEO, Display, and Email), IT, photo studio, and content teams.

• Designed, implemented and managed CPG brands online presence.• Responsible for digital strategy, project management and implantation. • Managed brands Social Media: Facebook, Twitter, Pinterest, Instagram Google + and YouTube• Managed 3 website design and launches• Managed relationships and campaigns with social influencers. Responsible for outreach and forming new relationships.• Experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC, CPC), Social Media Marketing and Web Analytics, print, TV and digital/display advertising, email, direct mail, couponing and sampling• Managed vendors and agencies for all brands: ads, events and long lead editor outreach etc.• Data and market analysis experience: Nielsen & IRI• New product/brand innovation and launch experience• Experience with print, TV and digital advertising, email, direct mail, couponing and sampling• Managed interns; responsible for training and project assignments• Effectively managed online marketing budgets• Managed charitable giving budget

• Managed contract writers and responsible for their projects, quality, efficiency and overall performance• Worked on website back link building• Worked on client website redesign• Managed website domains registrar and hosting • Produced and managed client press releases and measured effectiveness• Worked on website conversion ideas and testing

• Managed a team of 20+ sales associates• Shared responsibility of daily operations and sales of a $9 million department

• Performed Market Research • Produced in-depth Marketing Analysis• Brainstorm creative ideas for clients • Learned business logistics