Whitney Shields Email & Phone Number

Scentre Group owns and operates the pre-eminent living centre portfolio in Australia and New Zealand with retail real estate assets under management valued at $50.1 billion and shopping centre ownership interests valued at $34.3 billion. This comprises 42 Westfield living centres which have strong franchise value and the ability to attract the world’s leading retail brands.• Assist with the preparation and management of the annual centre Brand Experience income and expenses budget, including sourcing quotes, creating purchase orders, processing invoices, and reforecasting. Implement activity within agreed budgets, understanding the need to balance investment and value achieved• Support reporting and analysis relating to key centre performance and metrics including traffic, turnover and market share. • Execute all communications, campaigns and activations to best practice standard and within Westfield and / or Scentre Group brand guidelines. Deliver exceptional experiences through a focus on operational excellence across all touch points• Deliver vibrancy across all digital touch points, ensuring the remain relevant and up to date• Gain an understanding of customer needs by analysing insights, listening tools and research data to be used as planning and decision making.• Provide inputs for the centre’s Brand Experience (BX) Plan with a customer lens, applying the framework of destination vibrancy, strategic centre initiatives and brand & seasonal pillars. Demonstrate how this contributes to the centre and strategic asset plan.• Assist with channel planning by keeping the Centre Channel Planner tool up to date. Develop and deliver content and events that are relevant, engaging and provide reasons to visit to the living centre.• Support the BX Manager in representing the customer to produce customer-centric outcomes• Contribute to post campaign debriefs to evaluate success, share learnings and guide future planning

Miranda Nsw

Whitney Eve Fitness is a personal training business that takes a holistic approach to health & fitness in both a local and online capacity• Develop and execute sales & marketing strategy and material• Assist personal training clients in achieving their ideal health & fitness goals• Develop & manage online accountability programs which both Australian & international participants• Assist in local area marketing initiatives e.g keynote presentations for Lorna Jane Active Wear• Coordinate print projects and promotional items• Manage photo and video libraries• Maintain and drive and social media pages• General marketing administrative duties as required• Program development and implementation• Accounts

Sydney, Australia

Keune Hair Cosmetics is The Netherlands largest manufacture of haircare products for the professional salon industry. Keune also expanded to now include the professional beauty brand from Italy, Bioline Jato. The marketing team worked together to forward both brands.• Assist to develop and execute sales & marketing strategy and material• Publishing of materials to the company intranet and portals• Undertake competitor and industry research as required• Media monitoring• Coordinate print projects and promotional items• Manage photo and video libraries• Maintain and drive website and social media pages• General marketing administrative duties as required

Mascot

Dynamic Brands Group is a unique Australian based Importer, Distributor & Manufacturer of fine foods, confectionery, homewares and cosmetics; Dynamic Brands Group has an annual turnover of approximately $8m.• Implement & monitor an annual calendar of category reviews and seasonal activities• Providing support services to the sales & marketing teams• Complete customer documentation relative to new lines & quality requirements as required• Producing and coordinating samples for customer presentations• Creating customer presentations (Major Retailers and Route Market)• Producing & distributing sales reports• Seasonal launch campaigns• Business to business promotions• Product range maintenance including new line submissions, barcode testing, promotional material etc• Brand management and development assisting in new product development and launch

Cronulla

Just Cuts is an Australian based and privately owned franchising business with a network of 175 salons across Australia and New Zealand.• In consultation with management develop, implement and execute the product strategy of exclusive retail range Justice Professional including consumer communication campaigns, development of training tools to support the education and training team• Develop content for web, print, PR and point of sale materials• Assist in the development of packaging and pricing in addition to client and stylist reward programs• Collaborate with management create a yearly promotional calendar for Justice Professional range focusing on peak periods• Leverage synergies with the Just Cuts brand to cross promote Justice Professional• Assist in the development of product forecasting and product development• Assist in the development, implementation and maintenance of digital communications in consultation with key stakeholders including the Just Cuts website, extranet and social media• Provide management with monthly analysis and reports on Justice Professional sales and marketing activity• Contribute to the annual Just Cuts marketing plan in conjunction with key stakeholders and maintain expenditure within budget• Identify and maintain templates available within the Just Cuts online print system including updating new imagery, removal of old templates and additional of new templates• Assist Marketing Executive with local area marketing during peak request periods

Silverwater Nsw

De Lorenzo Hair Care is a 100% Australian owned company with cosmetic research & development. De Lorenzo has an annual turnover of approximately $20mMarketing and Events Coordinator July 2009 – January 2013Marketing Assistant January 2008 – July 2009• Maintain company database and website• Campaign reporting and evaluation• Coordination of the CRM system for marketing and communication purposes• Assist Marketing Manager in creation and implementation of the marketing communication plan• Support National Brand Manager with the deployment of Brand Strategy• Assist in developing and implementing monthly promotions for both De Lorenzo salons and multi retailers nationally• Working with external agencies and suppliers for all marketing material production• Project Manage product launches and seminars nationally. This involves coordinating a new product development committee, sourcing packaging, preparing marketing materials and managing national launch nights within budget• Assist in coordinating National and International Sales and Education conferences• Coordinate production and distribution of monthly sales brief and associated materials• Coordination of the creative development for the “ASPYA” customer loyalty program• Leading and facilitating work teams within the business and externally with contract agencies and suppliers• Assist in the design and co-ordination of print advertising• Obtaining relevant data to create product trend analysis and other reports• Relationship Management - specifically the “ASPYA Group”• Budget Management

Milsons Point

AMF Tenpin Bowling Australia is a division of the Macquarie Leisure Trust Group. The group has assets under management of $391m. AMF has an annual turnover of approximately $80m.Communications and Online Marketing Executive July 2007 – January 2008Promotions Marketing Assistant April 2006 - July• Work on national campaign execution and roll out to the field as directed• Communicate with all centre managers to ensure a full understanding of every national and regional promotion from within the field• Working alongside agencies to improve CMS programming• Assist centre’s in delivery of local activity supporting national campaigns• Ensure website includes current national campaign information at all times• Ensure centre website activity is correct and accurate at all times• Distribute to centres and collate for national team a debrief report for all national campaigns• In conjunction with the Marketing Manager, work on communicating to field and delivering centre promotions that demonstrate potential return on investment• Assist centres in delivery of centre promotions• Assist the Marketing Manager is establishing a list of promotions including delivery guidelines for centre’s to use in the sales plan process• Assist in ongoing development of website• Assist in the implementation process for centre use of the database• Establish a system for centres to access database and use effectively • Assist centres in communicating to their data based customers• Development and execution of e-newsletters to database members• Assist Marketing Manager with the development and execution of school holiday promotions nationally• Guardian of the AMF brand at national, regional and local level• Track results during campaigns and report results via marketing updates on a fortnightly basis to field and complete a full debrief report at end of promotion