Whitney Smith (She/Her/Hers) Email & Phone Number

· Responsible for building and managing a global creative team· Develops key solutions for our future brand architecture.· Establishes design standards and oversees the development of brand guidelines.· Partners with UI/UX team to improve front end technology and develop creative ecommerce solutions. · Works closely with Creative Director to provide art direction and approvals for all customer facing creative.· Works cross-functionally with copywriters, project managers, product managers and digital channel owners.· Assist with the planning, talent selection and art direction for DIY and Retail photo shoots.· Oversees the digital creative for our B2C ecommerce website, DIY email promotions, video content, display advertising and other omni-channel promotions.· Develop new permanent store decor packages and installation guides for retail/NSO markets

• Lead creative for major corporate initiatives, brand campaigns and tentpole campaigns.• Assisted with the planning and execution of our retail and corporate photoshoots.• Ensured all work was aligned with our marketing strategy and reflected the Advance brand. • Designed and deployed in store permanent decor packages for Advance Auto Parts and Carquest retail stores.• Developed and deployed new store decor packages and online creative for the DieHard launch takeover.• Lead efforts to promote workplace equality and inclusion.

• Designed creative and assist with strategy for national tentpole campaigns.• Developed landing page experiences and Salesforce templates for field leaders.• Created modules for monthly email marketing campaigns.• Assisted contractors and provide direction for design development.• Worked closely with external agency partners to oversee digital advertising.

• Work closely with vendors and other internal departments to develop concepts, design and produce print advertising for monthly Retail and DIY promotions. Monthly promotions include: Window Signs, Door Clings, POP's, Floor Plans and Instructions for all Advance Auto Parts and Carquest locations (United States/Canada/Puerto Rico/Virgin Islands).• Provide online support and strategy for social media, email, monthly sales flyer and digital campaigns.• Liaison for online branding and training videos.• Develop concepts, improvements, processes, and solutions designed to yield strong collateral materials that drive the Advance brand.

• Developed weekly social media promotions and assist with marketing/design strategy.• Created modules for various monthly email marketing campaigns.• Provided creative support for all digital/omni-channel campaigns and online sales flyers.• Liaison for online branding and training videos.• Assisted contractors/provide direction for development of social and email modules.• Developed concepts, improvements, processes, and solutions designed to yield strong collateral materials that drive the Advance brand.

Raleigh, North Carolina, Us

• Develop print and digital marketing materials for a variety of clients. • Create conceptual layouts for web sites and mobile apps.• Manage multiple ongoing projects and meet strict client deadlines.

Raleigh, North Carolina, Us

The Y is a leading nonprofit organization for youth development, healthy living and social responsibility. • Designed graphics for print and digital campaigns, social media contests and promotions, websites, email marketing, and video production.• Followed marketing trends to help improve user experience.• Implemented responsive email marketing campaign with a 50% open rate for new subscribers.• Assisted with directing photo shoots for event campaigns.

Chicago, Illinois, Us

• Designed marketing and promotional materials including interior and exterior signage, digital advertising and email marketing campaigns. • Worked with the Management and Marketing teams to determine goals and objectives for each marketing piece. • Updated and maintained multiple company web sites.• Worked closely with outside vendors on print production needs.

Middle River, Maryland, Us

Signs Now is an industry pioneer and leader in professional graphics solutions, providing high-quality signage and graphics products for a diverse clientele. They provide you with the best indoor and outdoor signage and digital imaging solutions to help their clients stand apart from the competition. • Designed layouts for large format prints from concept to completion • In charge of running large format printers and plotter/cutting machines • Trained with HP Print Professionals in Atlanta, GA • Gained experience working with PMS color matching systems• Clients: Carolina Panthers, CMC Hospital, Coca-Cola, DUKE Energy, YMCA, Wells Fargo

Charlotte, Nc, Us

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Custom Applications, Graphic Design, Online Marketing, and Web Design and Development. • Designed and coded multiple website templates.• Managed web updates within a content management system. • Created original layouts for both print and digital marketing.

Concord, Nc, Us

SMI Properties is a full-service design, manufacturing, apparel, licensing and merchandising company owned by NASCAR. SMI Properties’ graphic artists and separation specialists create multi-color, high-end simulated process prints for a wide variety of corporate NASCAR sponsors. • Created original clothing design concepts for drivers and corporate sponsorships.• Clothing design print set-up and separation process.• Gained experience with merchandise photography and photo editing techniques for online sales catalogs.• Managed design and production of monthly newsletter publications.

Bachelor Of Arts (Ba), Graphic Design

Graphic Design/World Studies