Collaborates with art directors, graphic designers, video producers, and writers to create content for use across various digital platforms, most commonly social media, web, and emailTranslate clients’ goals and digital marketing strategies into content plans for social media and other channels.Implement client strategies through tactical planning, creative copywriting, content calendar development, video and graphics plans, and development of other digital content products.Analyze data to report on and optimize campaign content and make performance-based recommendations.Conduct market research as needed for each project.Remain current with the changing digital and social landscape and integrated content and creative trendsServe as a subject matter expert on emerging platforms, such as Bluesky.Clients I work with:U.S. Department of Veterans Affairs - Office of Mental Health and Make the ConnectionA World Renowned Pediatric Cancer Research Center based in the Southeast

Launched LinkedIn profile for 1Spatial USA and subsequently managed content calendar, analytics and business education to encourage employee engagementConsistently created and posted an average 5 posts per week, leading to a growth of 255 followers and an average engagement rate of 9.3% within 6 months of launch.Led copy editing process for RFP responsesLed and launched major website updates to company career pages, including editing photos for staff of over 30 employeesUtilized Salesforce Marketing to launch eblast campaigns for monthly newsletter and eblast for upcoming eventsUtilized email marketing techniques for business needs ranging from generating leads to raising awareness for events to announcing major company announcementsWorked with internal and external stakeholders to identify, resolve and execute campaign risks and issues hindering campaign delivery

Filled in skills gaps on teams on a per diem basis. I'm great at quickly providing copywriting assistance for large-scale projects or jumping in to help overhaul your social media strategy. As part of my work, I have:Produced, edited and designed an educational animation series designed for pharmacists working within a major U.S. Retail Pharmacy on a specific health topic and wider community population.Created, written, designed and scheduled last-minute social media content and copy for partner organizations to utilize for large in-person and remote events.Produced, designed and strategized video, photo, gif, and graphic content for various social media platforms.Built social media strategies and content from the ground up, including content calendar and content templates, and introduced analytics tracking.Developed fundraising strategies for large and small scale organizations.

Crafted strategy and content for fundraising emails for a large hospital foundation client, raising over $272,500 for their end-of-year campaign, a 23% increase in revenue from the year prior. Conducted a meticulous analysis of several clients' online platforms, reviewing an average of over 50 pages of online content, identifying critical areas for enhancement and devising a tailored strategy, integrating advanced SEO techniques and innovative solutions to bolster the website's organic search visibility and establish a robust digital footprintCrafted compelling and tailored copy for 6 different fundraising email campaigns, with lists of over 150,000 emails, resulting in a 37% open rate and keeping the unsubscribe rate under 1% per emailStrategically infusing storytelling and impactful messaging into copy to maximize donor participation and invigorate audience engagement while aligning with the distinct brand identities of diverse healthcare clientsEnhanced and polished copywritten materials through meticulous review, comprehensive editing, and strategic enhancements, guaranteeing seamless coherence, clarity, and strict alignment with brand standards and communication objectivesDeveloped engaging and informative blog content, producing compelling narratives and insightful articles, while seamlessly integrating SEO best practices to organically boost web traffic and optimize reader engagement

Led social media strategy for the wider organization, leading content through conceptualization, design, edits, and implementation across Twitter, Facebook, and Instagram utilizing Canva for design and Sprout Social for scheduling and data trackingUpdated social media management software to meet organizational needs, leading the implementation of project management and social media content management platforms, leading to a 200% growth in followers, an 85% increase in impressions, and a 30% increase in engagements within 3 months of implementationSpearheaded branding guidelines and logo for the launch of the organization's first campaign using the ACLU Rise PAC, a 527 organization. Designed content appeared on all external communications, including apparel, lawn signs, social media, and palm cardsManaged the inaugural ACLU of CT Rise PAC campaign across organic social media, radio, Hulu, and dating apps. Delivered 58,000 organic social impressions and 2.3 million impressions.

Strategized, wrote, provided edits for and scheduled social media posts via Sprout Social for Twitter, Facebook, Instagram, TikTok, YouTube and LinkedIn for events, blogs, and other relevant breaking news on behalf of the organization.Managed, wrote content for and designed AIDS United's weekly policy update newsletter; sent out via email marketing platform to over 28,000 readers weekly.Wrote an average 1-3 timely blogs per week to appear on the AIDS United blog, email newsletter and social media. Wrote and researched content for action alerts related to HIV policy via Bloomberg Governments 'Megaphone' to appear on the AIDS United website, emails as well as social media platforms.Developed and expanded the policy department’s contribution to AIDS United’s social media calendar.Led the organization’s commitment to the Racial Justice Index creation, ensuring the committee's work followed timelines and all voices were heard throughout the process and served as the primary point of contact to contractors on this project.Led the hiring process, onboarding and success of AIDS United’s Pedro Zamora Public Policy FellowshipLed the communications strategy and plan for AIDSWatch events, including writing blast emails, social media posts and engaging with conference attendees on Zoom as well as on all social media platforms throughout the event.Wrote and designed policy memos for the Public Policy Council.Created and implemented the use of animations to improve language accessibility for Spanish speaking conference participants.Provided edits, feedback and communications-related guidance on policy department-related grants and other funding opportunities.Led the development and creation of AIDS United’s educational platform, currently still in development.

Student creator of ATLAS Resource Center, Nazareth College’s first LGBTQ+ Resource CenterCreated news release for opening of the event, resulted in Rochester’s largest news station to report on the openingReached out to multiple community partners to request a variety of donations including books and other resourcesPlanned events that are both educational and beneficial to the large campus community in both a short turn around as well as events that required long term planningAssisted in grant writing, resulted in $2,000 grant for ATLASProvided a student perspective on LGBTQ+ issues on campus to various VP’s as well as Responsible for a small team of student workersCreated documentation for education regarding LGBTQ+ issues that students/faculty/staff are able to use and implement in the future

Discussed and implemented changes in policy with administration at the collegeRepresented the Office of Diversity and Inclusive Excellence Education at admissions events, answering the questions of both prospective students, parents, as well as members of the campus communityAssisted in daily operations in the officeProvided a student perspective on issues on campusPlanned campus-wide events to benefit studentsAssisted Executive Assistant in planning logistics of major events and meetings for the VP of Community and Belonging

Assisted in building of various lighting designsFlexible in working under different lighting designersCompleted lighting designs in multiple different time constraintsAssisted supervisors and various team members in completing complex designsAbility to work multiple positions in front and back of houseQuickly learned different positions to fill gaps in the team

Constructed stage sets in teams of 4-8 people ensuring the safety of cast and crewCommunicated concerns on safety and effectiveness to fellow student workers as well as shop supervisor Executed plans as per blueprints as well as verbal instructions of supervisors with attention to detailAssisted peers on proper use of hand toolsTrained new employees on equipment and hand tool safetyAssisted in any injuries that potentially occurred during work time and assisted students as well as staff in reporting to Campus Safety

Created and implemented campus wide survey on smoking habits, learning more about community concerns in implementing a tobacco, vape and smoke free campus communityEducated college community of dangers of using smoking products such as vaping and smokingPlanned and designed posters, presentations and events for community educationProvided student perspective of health issues on campus to college leadership

Tracked flu trends in both New York State, performing breakdowns by county and strain to report to different areas of the organization to inform business decisionsResearched a variety of health topics using reputable sources to fact check external communication items including posters, animations, news releases, etc.Research topics varied. Ex: Sleep wellness, breast cancer, influenza, etc.Assisted in creating ideas for posters, animations, as well as internal/external blog postingsCreated animations using animation suite VyondGathered multiple internal sources to report on health tips for external blog post

Supported contracting goals of development of tracking dashboards and roadmaps across all health delivery categoriesResearched innovative best practices of divisional best practices and identified efficiencies to improve processesSupported implementation of contract strategies by ensuring accuracy and compliance with contract terms

Assisted in the development of Community Engagement PlanCreated plan for outreach program within the Rochester City School DistrictRecorded data pertaining to development of departmentCreated informational content to appear within interorganizational blog as well as posters

Responsible for 4 playgrounds, staff of 12, as well as the safety and well being of 75 children throughout the summer months. Main duties included conflict resolution, scheduling, budgeting, as well as ensuring the safety of all of the kids and staff involved with the program.

Summer employment. Responsible for assisting customers, filling orders, handling money, opening and closing the shop, cleaning, and training new employees.