Whitney West Email & Phone Number

New York, New York, Us

- Collaborate with Head of Marketing/Senior Vice President to strategically position The House of Creed as a preeminent leader in the luxury fragrance category.- Serve as the key intermediary between North America and Global Partners, ensuring seamless alignment between local market requirements and program implementation for maximum effectiveness.- Spearhead the formulation and execution of comprehensive forecasting strategies for all product offerings, forging strategic partnerships with local and global operations teams to ensure precise timelines and unit forecasts in pursuit of sales objectives.- Oversee the pricing process for North American markets, including Mexico and Canada, for all new product releases, diligently aligning pricing strategies with the North American market landscape and managing import and trade cost considerations.- Issue comprehensive quarterly reports evaluating our company's performance vis-à-vis competitors, meticulously analyzing product portfolios, and identifying strategic opportunities through white space analysis for innovation and growth.

New York, New York, Us

- Successfully oversees a leading luxury fragrance brand, responsible for generating an impressive 88% of the company's total revenue.- Achieves a groundbreaking milestone by spearheading the most successful product launch in company history, surpassing sales goals with a remarkable 145% achievement, and generating $3.9 million in revenue.- Pioneers the launch of a groundbreaking promotion, resulting in an immediate influx of $580,000 in sales within the first two weeks.- Demonstrates a strong ability to conceive and execute multiple integrated 360 marketing campaigns across all seasons, collaborating seamlessly with various departments to maximize impact.- Innovatively conceives and manages the development of multiple product sets, contributing to approximately $1 million in seasonal sales.- Exhibits financial acumen by building and overseeing yearly multi-million dollar budgets within various sectors of the marketing department.- Maintains robust communication by managing weekly and biweekly interactions with internal teams and international partners, ensuring alignment and coordination across all initiatives.- Delivers biannual presentations of seasonal initiatives to retail partners, consistently nurturing and sustaining strong, collaborative relationships while ensuring ongoing alignment and support throughout the year.

Alpharetta, Ga, Us

- Continuously developed and managed new marketing campaigns across all areas of the company, including, but not limited to: Trainings, Cancelled Members, Coaching Programs, Lead Events, and Australia development- Analyzed data weekly from campaign metrics, A/B testing, heat mapping, list segmentation, ROI, and purchase profiling to target customers and improve campaigns- Surveyed 3,000+ previous customers with a 7% response rate to develop new campaign strategies to win back customers- Populated 75+ new members in 10-month period; one quarter generating 25 new members strictly from previous customer segmentation- Executed and collaborated cross-functionally to successfully develop new business venture in Australia, which resulted in 30+ new members- Aided in creation and management of highest grossing training campaign, grossing over $810,000 in one month- Pioneered marketing initiative to generate new members through carefully strategized lead events resulting in 90% show rates and 66% close rates and generated $30,000 in additional revenue per event- Scheduled, organized and executed client interviews while maintaining relationships to create case studies and profiles for different marketing initiatives- Facilitate cross-functional meetings to ensure concise messaging of campaigns and materials needed are understood and completed in a timely manner- Supported sales and inbound call teams by reviewing phone calls to ensure best scripts to boost close rates as well as answering calls to help with client inquiries- Worked cross-functionally to ensure concise messaging of campaigns and materials needed are understood and completed in a timely manner- Utilized Marketo to track and gather marketing automation metrics- Spearheaded effective monthly and annual marketing plans with consistent brand message through multiple mediums outlets while remaining in budget

Peachtree Corners, Georgia, Us

-Promote NAC at trade shows via exhibit booths-Plan and manage conference exhibit booth registrations and set-up, in-house meetings, corporate dinners, and other events for NAC-Support upper-level staff with proposals, etc. through managing information gathering and organization, proof-reading, layout and design.-Support the Marketing & Business Development Team through draft of Sales & Marketing Plan for NAC and execution.-Support Sales and Business Development by researching prospective business opportunities-Created and manage NAC's updated website-Manage all promotional items and giveaways for different public and privately held meetings and conferences-Support Consulting team through creation of flyers and brochures, gathering and organizing information for all in-house meetings and conferences -Training in Adobe InDesign CS5, Adobe Photoshop CS5 to utlilize in-house production of flyers, brochures, advertisements and proposal cover layouts-Created and manage quarterly newsletter issued in-house and publicly through the use of Adobe InDesign CS5 and Adobe Photoshop CS5