- Direct and implement strategies for sales, advertising, and general market placement among our participating partners.- Gathering numerical and consumer data (i.e. demographics, consumer purchasing behavior, and consumer income) to analyze.- Create detailed reports based on the consumer data collected and issue that to internal management teams and external partners to support the team's vision for future campaigns - Working with multiple internal data systems and mainstream systems (i.e. Tableau, Sale Force, Google Analytics)

- Collecting data and performance analysis in order to provide recommendations to management teams for strategic direction of marketing programs. - Conducting fundamental marketing research. - Managing the execution of weekly promotions with product merchants and team members.- Analyzing market conditions, sale trends, customer preferences and competitive behaviors.

• Manage/ Assisting with direct fundraising efforts for clients from production to creative to results analysis year round for 10+ non profit organizations in addition to seasonal project work. • Liaise between print vendors, list brokers, data management, digital communications team, graphic designers and copywriters to ensure clients’ expectations are met or exceeded in an efficient and effective manner. • Develop creative concepts and copy write for campaigns. • Assisting with strategic development of target markets for each client campaign (10+ per month).• Develop, create, coordinate and deploy email, landing pages, social media campaigns and digital marketing efforts via Hootsuite (and like minded social media programs) Constant Contact, Salsa, Wordpress, Facebook Social Synch and coordinated display ads.•. Create, edit creative concept, and posts for landing pages that correspond with direct response fundraising campaigns.• Managing print production for clients both domestically and internationally.• Review results and implement new strategies yearly for clients.

• Partner with Marketing / Merchandising teams to develop and execute offer strategy, data analysis, and optimization. • Tracking on site customer experience, and identify new opportunities to improve and maximize the companies digital space.• Managing the development and execution of quarterly Marketing Calendar.• Integrates strategies across traditional and Digital Vehicles • Measuring/ analyzing promotional performance using web metric tools.• Collaborating with Sr. Manager in Forecasting, optimize and communicating success of promotional activity to marketing and merchandising teams• Managing workflow and promotional scheduling with internal and external clients.• Publishing and trouble shoot weekly promotions and quarterly product launches.

• Liaison between e-Commerce Design team and Marketing clients (inclusive of Online Marketing, Merchandising, etc.)• Developed and managed project scopes and determined best practices in delegating workload based on bandwidth and business needs. • Managed digital marketing initiatives including Email Marketing, Affiliates, and site content. • Forecasting/ planning quarterly promotions. • Analyzing and developing reports to shed light on the performance of offers, creative, and content.

• Executed promotional set-up for Direct Mail, Online, and Email campaigns• Assisted with the development of consumer offer strategies.• Coordinated internal and external processes to streamline workflow. • Developed and managed schedules, timelines, databases and weakly creative proofing. • Drafting creative briefs, executing production timelines and launch schedules. • Evaluated programs and provided recommendations to increase performance. • Training new team members on internal promotional tools.

• Coordinated content review and updates needed for B2C/B2B websites. • Assisted with proofing of content for various types of marketing collateral to ensure accuracy of brand parameters. • Assisted the VP of Marketing with analysis as well as streamlining the internal e-marketing database. • Developed reference guides and trained team members on Digital Content Management system

• Assisted Supervisors with the execution of campaign initiatives for several internal clients. (Ashley Furniture Homestore, Jackson Hewitt Tax Services, Atlantis Paradise Island) • Managed all invoicing and other billing tasks, including providing the client with weekly budget statements for all production, Monthly Retainers and Reconciliations.• Executed display projects for Atlantis Paradise Island Resorts which included estimating the project communicating feedback regarding creative and managing the client expectations for deliverables.• Assisted Account Supervisor and Executives in keeping a clear line of communication between the agency and the client.

Responsible for managing all invoicing and other billing tasks, including providing the client with weekly budget statements for all production. Assisted in executing numerous projects (TV, Radio, Print, and Display) for clients which included estimating the project communicating feedback regarding creative developed and managing the client expectations for deliverables. Responsible for assisting my Account Management Team in keeping a clear line of communication between the agency and the client.

Shadowing the Account Management Team during creative planning and campaign development.

Responsible for finding creative ways to display new and old merchandise.Changing mannequins and other window displays.Executed Weekly floor sets and keeping company visual standards.Participated in extensive training sessions with Field Visual Merchandiser while traveling to different stores in the South Florida District.

Responsible for window display design based on advertisements. Changed mannequins and displays weekly.Making sure new product is displayed properly for maximum traffic flow and positive sales results. Participated in Boca Raton Kids store opening along with Store and Regional Manager.