Senior Director Of Brand Strategy
Macy'S
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Whitney Alexander Email & Phone Number
Senior Director of Brand Strategy
at
Macy's
1 work email found
@edelman.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Macy's
Role
Senior Director of Brand Strategy
Location
Brooklyn, New York, United States
Who is Whitney Alexander? Overview
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Quick answer
Whitney Alexander is listed as Senior Director of Brand Strategy at Macy's, based in Brooklyn, New York, United States. AeroLeads shows a work email signal at edelman.com and a matched LinkedIn profile for Whitney Alexander.
Whitney Alexander previously worked as Strategic and Creative Marketing Consultant at Wha Strategy and Group Strategy Director at Vccp Us. Whitney Alexander holds Ba, Linguistics, Arabic from Columbia University.
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{first}.{last}@edelman.com
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Profile bio
About Whitney Alexander
I’m a brand and creative strategy leader with over 15 years building brands and experiences that earn attention, conversation, and brand love. With a tenure at agencies like R/GA, McCann, and Edelman I’ve created award-winning work for clients like Microsoft, Ulta Beauty, Verizon/Fios, Red Bull, LinkedIn, and TJX.I bring a signature blend of strategic vision and creative vigor that clients and partners have called “Whitney magic” because it catalyzes the thinking. No mirrors, no strings, just energetic insights. I am endlessly curious about culture, humans, and communities and can take inspiration from a British cycling coach one day to the economics of airports the next. Whether it’s short-term activations or long-term business growth, I bring a deep understanding of consumers, a finger on category and cultural trends, and an ability to connect both to a brand’s best self. I call this consumer- and culture-driven business strategy because at the end of the day, what drives business and brand success is deeply understanding your consumer (their needs, motivations, desires, pains) and the cultural forces around them (shifts, trends, markets, etc) and finding the ideal entry points for brands into both. I work with agencies, brands, and start ups, bringing my senior perspective and collaborative spirit to:+ Refine your positioning and how you show up in the world and in peoples’ lives+ Find cultural opportunities that are ripe for creative activations, not just ads+ Find inspiration and focus for your next campaign or marketing initiative + Truly understand your audience, their culture, and motivations+ Craft a unique narrative that can be activated across social, influencer, and earned+ Bring a strategic and creative outside perspectivePast projects include:+ Developing a messaging strategy and narrative for a challenger finance app+ Creating a fresh positioning and brand story for a historic leisure operator+ Trends and consumer insights across SMB owners, medical providers, and the wellness space+ Crafting a social media playbook for a global consumer tech brand+ Audience analysis and insights on the 45+ cohort+ Community and ambassador strategy for a beloved national retailerLet's chat and see how I can bring some magic to your business or brand.
Listed skills include Digital Strategy, Creative Strategy, Integrated Marketing, Social Media Marketing, and 27 others.
Current workplace
Whitney Alexander's current company
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Macy'S
12 roles · 20 years
Whitney Alexander work experience
A career timeline built from the work history available for this profile.
Strategic And Creative Marketing Consultant
Current
Wha Strategy
I apply cultural, commercial, and creative rigor to help brands excel in category growth through distinctive positioning, value-creation in cluttered spaces, and creating customer experiences that expand their presence and loyalty. Core services: Brand strategy and positioning | Culture + Trend analysis | Digital strategy and storytelling
Jul 2023 - Present
Group Strategy Director
Oct 2024 - Dec 2024
Svp, Group Strategy Director
In a world where social and digital drive movements, revenue, even markets, I partnered with clients to develop brand and social strategies that create outsized earned impact and brand relevance. + Created a global strategic playbook that delivered on enterprise-level objectives at a global tech client, resulting in a higher NPS score and various brand love metrics + Developed and scaled efficient processes to get clients closer to culture through social listening and conversation mining, resulting in PR, increased SOV, and share of conversation + Established strategic operations and processes to onboard and effectively and efficiently service new clients+ Developed departmental education materials to uplevel teams which created greater cohesion within the strategy practiceClients: LinkedIn | Microsoft | TJX/Marshalls | Samsung | Charles Schwab | White Claw
Nov 2022 - Jul 2023
Vp, Strategy Director, Mobile + Social
As a strategic leader, I partner closely with clients to deeply understand the intricacies of their business, the category, and what it takes to succeed in the market. Combining this with a passion for plumbing every altitude of culture and a love of understanding what makes people/consumers/communities tick, I build dynamic strategies to both bolster and inspire creative excellence. I've worked extensively in a number of categories but can't stop talking and reading about the evolution of retail, beauty, mass technologies, and the future of travel.Clients: Verizon/Fios | Chick-fil-A | Ulta Beauty | NY Lottery | MGM | NEOM | Valero | 3M
Oct 2017 - Nov 2022
Strategy Director Consultant
Various Agencies
Campaign building:I worked with clients to concept digital campaigns while designing effective communications and distribution strategies for maximum reach and impact.Operations:I helped agencies build nimble digital and social teams implementing processes for knowledge-sharing, content production, strategy execution, and team education. Through understanding unique operational challenges and goals, I create efficiencies that set agencies and teams up for success.Business Strategy:I worked with clients to help them overcome growth challenges by identifying cultural and business opportunities and delivering a roadmap for successful transformation
Oct 2015 - Oct 2017
Executive Director, Global Digital And Social
La Mer / Estee Lauder
+ Developed innovative go-to-market strategies resulting in double-digit gains, driven by the success of new and existing products+ Overhauled consumer segmentation and approach to effectively expand expanded consumer target reach+ Increased penetration and sales of color/cosmetic through deep understanding of global and domestic target audience and markets, eg. international and travel-retail
2017 - 2017
Assoc. Director, Mobile + Social Platforms
Led the strategic and creative processes for global content and social media initiatives for a number of clients including brief creation, editorial calendar, brainstorming, strategic partner engagement, and execution of major multi-channel communication initiatives.Some of our clients include: Old NavyGoogleNikeBig Heart PetsOpenTableL'OrealAnd more...
Jul 2014 - Oct 2015
Senior Digital Strategist/Creative Lead
Cake Group Ny
As Content Strategist and Creative Lead I brought a brand's story to life through content and social technologies, giving them the ability to develop a social relationship with their audience. By designing a fluid content system, I helped our clients connect with people through on-going, multi-platform communications in order to satisfy each of their business objectives. Ultimately, it’s about finding the brand story, and then telling that story well.Clients include: Red Bull, Clinique, vitaminwater, GE, Ford, I Love NY Tourism, Keurig, Pernod Ricard, and Fast Company
Oct 2011 - Jun 2014
Content And Editorial Strategist
New York Observer/ Very Short List
Recipient of a 2009 Webby Award (Guides/Reviews)
2008 - Feb 2012
Product Manager/Client Relations
2008 - 2009
~1 yr
New Media Marketing Coordinator
2007 - 2008
~1 yr
2 education records
Whitney Alexander education
Ba, Linguistics, Arabic
Columbia University
Modern Standard Arabic, Colloquial Arabic
Kalimaat Institute (Cairo, Egypt)
FAQ
Frequently asked questions about Whitney Alexander
Quick answers generated from the profile data available on this page.
What company does Whitney Alexander work for?
Whitney Alexander works for Macy's.
What is Whitney Alexander's role at Macy's?
Whitney Alexander is listed as Senior Director of Brand Strategy at Macy's.
What is Whitney Alexander's email address?
AeroLeads has found 1 work email signal at @edelman.com for Whitney Alexander at Macy's.
Where is Whitney Alexander based?
Whitney Alexander is based in Brooklyn, New York, United States while working with Macy's.
What companies has Whitney Alexander worked for?
Whitney Alexander has worked for Macy'S, Wha Strategy, Vccp Us, Edelman, and Mccann Worldgroup.
How can I contact Whitney Alexander?
You can use AeroLeads to view verified contact signals for Whitney Alexander at Macy's, including work email, phone, and LinkedIn data when available.
What schools did Whitney Alexander attend?
Whitney Alexander holds Ba, Linguistics, Arabic from Columbia University.
What skills is Whitney Alexander known for?
Whitney Alexander is listed with skills including Digital Strategy, Creative Strategy, Integrated Marketing, Social Media Marketing, Creative Direction, Digital Media, User Experience, and Social Strategy.
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