Whitney Asher Email & Phone Number

Richmond, Va, Us

Richmond, Va

-Support creation and execution of development plan and annual development calendar -Oversee project plan for and execution of fundraising events for the organization -Develop relationships with event sponsors, in-kind donors and community partners -Maintain event budgets and report to key stakeholders on event revenue/expenses-Recruit and oversee the Event Council (Junior Board) -Oversee administrative, program and development volunteers for the organization-Lead public relations initiatives and secure coverage for organization and related events-Update community calendar postings for organizational programming-Assist with logistics for development meetings for the Executive Director and Board of Directors-Manage supply of all organization marketing materials

Richmond, Va

We believe nothing should stand in the way of a musician with a dream... especially business. -Oversee digital marketing and public relations initiatives with music entities-Help artists form meaningful connections with their fans, both online & in person -Partner with content creators, publicists and strategists to help fulfill client initiatives -Consult musicians & music entities on digital marketing, dot-connecting and PR strategy -Jam out at every opportunity available, always justified by the necessity of "research"

Richmond, Virginia, United States

-Analyzed paid media KPIs to optimize annual ad spend -Communicated with paid media vendors to provide relevant content -Worked closely with in-house creative team to produce visual assets -Ensured brand alignment throughout internal and external communications -Conducted qualitative and quantitative research to reveal actionable insights-Engaged target audiences through local and global marketing initiatives -Wrote and edited copy for key messaging and university publications

-Created market research materials using ethnographic research methods-Collected consumer sentiment through interviews and surveys with key stakeholders-Performed competitor analysis to understand how industry-specific brands are positioned -Analyzed qualitative and quantitative data to reveal actionable insights and implications-Produced creative briefs as well as marketing plans to inform marketing initiatives

Richmond, Va

-Engaged digital audiences through social media management -Developed content for Facebook Live to support organization's mission -Derived actionable insight using quantitative & qualitative data-Led A/B testing on new products and execute marketing plans-Oversaw new initiatives through research, testing & development

-Analyzed big data to create social intelligence reports-Developed solution to help simplify reporting and analysis

Richmond, Virginia Area

-Translated ethnographic research into actionable insights-Created blog content and forged strategic partnerships

-Curated social media content for startup incubator-Pursued press features using press releases created

Nashville, Tn

-Developed Social Media campaigns for artists on roster-Revamped artists' websites & designed lyric images

Richmond, Virginia Area

-Created “2Cents” to help young adults with financial stuff-Built marketing strategy using primary research methods

University Of Richmond

-Revamped radio station by recruiting talent to create logo, website and station merchandise.-Organized committee for a “Benefit the Beats” concert to fund a new radio transmitter.-Enforced FCC Rules & Regulations following interview screening & new DJ training (30+).

-Fielded research on franchise demographics to suggest effective use of digital media-Shared details with company leaders & wrote an Executive Summary for franchise locations

-Wrote copy and did voiceovers for radio spots (Care Advantage, EECA, Joey’s Hotdogs).-Made a presentation and recap video for a local Toyota Prius Giveaway Promotion.-Enhanced station’s community through correspondence with new and prospective clients.

Ms In Business & Strategy

Bachelor Of Arts (B.A.), Rhetoric & Communications, Studio Art

Activities and Societies: President of Golden Key Honor Society, Lead Vocalist in Chamber Ensemble, Worship Director of Children's.