Hi, I'm Whitney, your future coach, creative strategist, leadership development expert, or internet bestie!At the heart of it, I'm an expert in people. Everything I do comes down to my deep understanding of how people work and why people are motivated to change. Whether it's confidence and mindset coaching, career coaching, business coaching, leadership development, content creation, branding, marketing, creative, messaging, storytelling, speaking, podcasting, course creation, sales... you name it, I've been able to do it because I get what people want and need (and more importantly, what gets in their way). I'm a visionary, multi-passionate, and an ADHD'er with a keen ability to use my words to inspire, teach, and connect. I'm repeatedly told by clients that my words "speak to their souls" and that I teach complicated topics in a way that just makes sense. I'm a quick learner, (more than) comfortable on camera, sociable, diplomatic, compassionate, self-motivated, and outgoing. I'm well-versed in social justice issues and advocacy, and I have a natural ability to de-escalate situations, motivate people, problem-solve, and influence even the strongest minds through strategic communication.I have two goals on LinkedIn:1. Share my thought leadership, my experiences as a business owner, and my passion for helping people trust themselves and work with their brains to feel more fulfilled and lit up.2. I want to work with more brands and companies on creative strategy and leadership development (open to part-time, full-time, and contract/consulting), ideally in positions that are MADE for me because you saw my profile and knew I would be an asset to your team. Maybe that's a big reach, but I've been in business for myself for 7 years, which means I'm a dreamer and intentionally delusional when it comes to my goals.I can't wait to hear from you!
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Ugc CreatorUgc Content CreatorVail, Co, Us -
Head Of MarketingThe Financial GymVail, Co, Us -
Marketing Strategist And Social Media CoordinatorThe Financial Gym Oct 2024 - Present -
Ugc CreatorSelf Employed Dec 2022 - Present- Negotiate brand deals and rates- Pitch organic and paid ad concepts to brands- Script, record, and edit content -
Life CoachSelf Employed Jan 2021 - Present -
Creative Strategist & Business CoachSelf Employed May 2020 - Present- Worked with dozens of online business owners to outline their branding, messaging, and creative strategy for product launches and major business pivots- Turned owners' personal stories into cohesive brand story-lines for consumers to help them build community and generate hype for campaigns and program launches- Helped coaches and business owners restructure and refine their product suite to make their product marketing more specific and support a streamlined client journey to increase the Customer Lifetime Value -
Business System ConsultantTreenet Willy'S Jul 2023 - Sep 2024United StatesBusiness Systems & Growth Consultant* Revamped tax and bookkeeping system, transitioning from manual processes to QuickBooks, resulting in improved cash flow tracking, project-specific profit analysis, and the recuperation of a $25K missing deposit. * Co-created and designed a custom square footage calculator, increasing project profit margins by 20-30% on top of higher pay and extra benefits.* Manually prepared the former Corp’s income statement and bookkeeping for 2023 taxes, discovering that cash flow projections for 2024 are 8x higher than previous years * Implemented a system for monthly tax savings and paying sufficient quarterly estimated payments, reducing taxes owed by 8% * Redesigned company website and services strategy, reducing unqualified leads by 60% and streamlining client onboarding.* Advocated for contractor pay increases, improving daily rates by 50-100% and adding benefits.* Developed a unified contractor time-tracking system, ensuring accurate invoicing and expense reporting.* Co-wrote important or sensitive communications with clients, contractors, and other parties, enhancing diplomacy and professionalism in business interactions.* Expanded marketing efforts, creating 5 Instagram highlights series, blog posts, and SEO improvements, driving increased Pinterest traffic and long-term organic visibility. * Spent a month in Mexico City working as a full-time weaver on a $70K project for a school. -
Food Freedom And Body Image Coach, CeoTrust Your Body Project Oct 2017 - Dec 2020Los Angeles, California, United States- Scripted, hosted, recorded, edited, and self-produced a podcast called Trust Your Body Project
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Dietitian NutritionistJulie Taylor Md Center For Functional Medicine May 2017 - Feb 2019Pasadena, CaliforniaNutrition and lifestyle counseling for the management and treatment of nutrition-related diseases, nutrient deficiencies, and overall health and wellness.
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Cookbook DesignerMeal Makeover Moms.Com Sep 2015 - Oct 2016Belmont, MaDesigned Eat and Color the Alphabet (2016), Smoothie Bowl Coloring Cookbook (2015) and The Family Dinner Coloring Cookbook (Expected 2016) using Adobe InDesign CS6
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Content Creator And Personal AssistantNikki Sharp Jun 2015 - Dec 2015Venice Beach, Ca- Edited and rewrote nutrition-related content for 5 Day Detox App, Post-Detox Recipe Book II, and Ultimate Guide to Clean Eating on a budget - Designed demo table for Access Hollywood Live - Developed and priced long-term nutrition counseling packages - Arranged sponsorships with SMB apparel brands- Created and managed Instagram promotions, including #Nikkisgiveaway and #5DayDetoxAppContent Created:- 40+ recipe and blog posts for NikkiSharp.com- Sharable infographics- Weekly email newsletters - Daily Twitter and Facebook- Media kit
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Recruitment And Marketing Vice PresidentAlpha Delta Pi Rho Jan 2014 - Dec 2014Boston University• Developed and implemented two successful Facebook marketing campaigns • Designed the chapter’s first official website using WiX• Identified the chapter’s weak areas of recruitment utilizing SWOT analyses in order to train 100 members over two days of recruitment workshops towards a specific, strategic recruiting plan• Successfully increased retention rates by 13% from the previous year and recruited 43 new members in a 4-day formal recruiting event following a $6500 budget• Oversaw the organization and execution of two philanthropy events, each of which raised over $3500 for Ronald McDonald House Charities
Whitney Catalano Skills
Whitney Catalano Education Details
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Boston UniversityDietetics/Dietitian -
Golden Gate Dietetic InternshipDietetics And Clinical Nutrition Services -
Maranatha High SchoolHigh School Diploma
Frequently Asked Questions about Whitney Catalano
What company does Whitney Catalano work for?
Whitney Catalano works for Ugc Content Creator
What is Whitney Catalano's role at the current company?
Whitney Catalano's current role is UGC Creator.
What schools did Whitney Catalano attend?
Whitney Catalano attended Boston University, Golden Gate Dietetic Internship, Maranatha High School.
What skills is Whitney Catalano known for?
Whitney Catalano has skills like Social Networking, Public Speaking, Nutrition, Pilates, Powerpoint, Leadership, Sales, Time Management, Wordpress, Research Based Writing, Weight Management, Adobe Design Programs.
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