Whitney Dawson

Whitney Dawson Email and Phone Number

Digital Marketing at wool& and Wool&Prince @ wool&
Whitney Dawson's Location
Portland, Oregon, United States, United States
Whitney Dawson's Contact Details

Whitney Dawson personal email

n/a

Whitney Dawson phone numbers

About Whitney Dawson

Consider me truly grateful to have a decade of professional experience in the outdoor and endurance sports industry, where my personal and professional passions tightly align. I pride myself on being a listener and remaining curious, and excel at identifying problems with an analytical approach and executing creative solutions. I have experience managing cross-platform marketing campaigns, identifying business opportunities and I understand the complexities of selling to both a B2B and direct to consumer audience within one brand. My attention to detail is exceptional and I have vast experience managing multiple projects at the same time with organization and follow-through. Collaborating with a great team of people in a fast paced environment brings me as much of an endorphin high as racing an ultramarathon. I am fiercely loyal and a steadfast cheerleader for those I work with. My ambition and drive professionally mirror my successes as an athlete, and my passion lies in broadening the narrow demographic of the outdoor industry.

Whitney Dawson's Current Company Details
wool&

Wool&

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Digital Marketing at wool& and Wool&Prince
Whitney Dawson Work Experience Details
  • Wool&
    Digital Marketing Manager
    Wool& Apr 2023 - Present
    Portland, Oregon, United States
  • Stages Cycling
    Director Of Digital Marketing
    Stages Cycling Jan 2022 - Apr 2023
    Portland, Oregon, United States
    - Oversee all digital marketing activity for the global Stages Cycling brand, across all digital channels and all business units, B2B and direct to consumer. Responsibilities include selling product direct to consumer as well as generating sales leads for commercial sales reps. - Worked closely with the ecommerce manager and design teams to merge the commercial brand website and the direct to consumer store into one cohesive ecommerce website for all of Stages Cycling. - Manage content, SEO and marketing campaigns for the website.- Manage content and budgeting for all paid marketing channels, including Google, YouTube, Facebook and TikTok. - Responsible for thorough monthly reporting on KPIs, successes and failures across all digital marketing efforts.
  • Stages Cycling
    Product Marketing Manager
    Stages Cycling May 2019 - Jan 2022
    Portland, Oregon Area
    - Creation and distribution of marketing assets and sales tools for the commercial product line. Working with sales reps and dealer teams to determine their needs, and working with the design team to create assets from email content to brochures. - Responsible for maintaining the commercial brand global website. Presenting the commercial product line, writing copy, sourcing image and video assets, writing customer case studies, and keeping the site up to date with business priorities.- Responsible for email marketing for the commercial business. Efforts included creating product messaging, working with sales reps to obtain customer lead lists for email marketing, and regular emails to all global commercial dealers on new product, product updates and new sales tools.
  • Stages Cycling
    Education Events Manager
    Stages Cycling Sep 2016 - May 2019
    Portland, Oregon Area
    - Coordinated cycling certifications from sale to completion for commercial bike customers, globally. Created an SOP to manage the flow, scheduled a global team of Master Educators, handled all communication and access to training materials.- Saw an opportunity to sell online education and created a revenue generating channel within a year. This project included assessing online platforms to present the best option to the leadership team, determining the market potential, deciding on pricing, and creating a marketing plan.- Responsible for renewing commercial customer subscriptions for an in-studio technology product and did so with a 97% retention rate. This included organizing customer data with operations, handling customer communication on their subscription renewal options and its benefits, collecting revenue, and presenting reporting to the executive team.
  • Imathlete
    Sr. Account Manager
    Imathlete Mar 2016 - Jul 2016
    Portland, Oregon Area
    Consulting imATHLETE on Athletepath clients and operations after a company merger.
  • Athletepath
    Community Manager
    Athletepath Jul 2012 - Jul 2016
    Portland, Oregon Area
    - Account manager for all customer accounts, large and small, with a 94% retention rate. Provide support for customers in managing their events from setup to completion and payment. - Communications strategy and implementation: devising a communications schedule for users and customers and collaborate on content for email blasts and targeted campaigns. - Communicate to the product team what was important to customers and users, fueling discussions on the direction of the product.- Attend trade shows and represent the brand at numerous sporting events.- Track and report weekly company progress via new sales, user growth and social media following.
  • Portland State University’S Center For Executive And Professional Education (Cepe)
    Business Of Craft Brewing Certificate Research And Writer
    Portland State University’S Center For Executive And Professional Education (Cepe) Jul 2013 - Jun 2016
    Portland, Oregon Area
    - Contributed to the course's assigned reading material by researching articles.- Currently working with Mellie Pullman on writing a book on the Business of Craft Beverage. Researching industry leaders and trends in order to write all case studies and hot trends sections.
  • Roberts Environmental Center
    Research Analyst
    Roberts Environmental Center Mar 2009 - May 2012
    Claremont, Ca
    - Analysis of corporate environmental transparency and performance of Fortune 500 companies - Published reports to website, a book, and various papers, including an overall score, breakdown of areas excelling/needing improvement, and a written commentary of each company- Project Lead: write CMC sustainability report and increase College’s transparency through work with administrationhttp://www.roberts.cmc.edu/
  • Center For Sustainability, Portland State University
    Research Assistant And Writer
    Center For Sustainability, Portland State University May 2011 - Aug 2011
    Portland, Oregon Area
    Aided the completion of a book on Sustainable Supply Chain Management, writing and interviewing members of the business community for insights into their sustainable business practices.
  • Oregon Senator Jeff Merkley
    Intern
    Oregon Senator Jeff Merkley Sep 2010 - Dec 2010
    Washington D.C. Metro Area
    - Collaborated with the legislative team on research of upcoming and present legislation; gathering new ideas for an Oregon public lands bill, writing decision memos for the Senator to sign off on, clarifying various stances on issues- Constituent interaction through responsibility in the front office, answering calls and mail, guiding educational tours- Represented the Senator’s presence at informational briefings in the House, Senate, and Capitol, taking notes- Learned the daily routine of a Senator through a shadow day, following him to every hearing, meeting, etc.
  • Oregon Business Council
    Intern
    Oregon Business Council May 2009 - Aug 2009
    Portland, Oregon Area
    - Developed concepts and content for new Oregon Business Plan (OBP) Website by leading meetings and collaborating with web design team, pitching site to organization leaders and funders for investment - Designed, launched and analyzed surveys of economic development leaders in Oregon to help guide OBC work; tracked OBP progress in 2009 legislature and developed a success/failure report card- Created a presence for OBP on various web platforms such as Facebook, Twitter, and YouTube; edited and published web video of both Oregon business and elected leaders discussing their ideas on how to improve the economy- Worked with industry leaders and economic development professionals on strategic planning for industry clusters, offering input regarding best cluster organization and next steps. Researched and best practices from outside states/regions
  • The Food Innovation Center
    Sensory Testing And Research Assistant
    The Food Innovation Center Jan 2007 - Aug 2008
    - Conducted sensory consumer testing in the lab and the field at the Bite of Oregon and Oregon State Fair- Contributed to research, results and findings published in various newspapers and magazines to promote locally grown/made foods

Whitney Dawson Skills

Research Social Media Policy Analysis Public Speaking Powerpoint Community Outreach Event Planning Leadership Microsoft Office Writing Management Stata Data Analysis Editing Nonprofits Fundraising

Whitney Dawson Education Details

Frequently Asked Questions about Whitney Dawson

What company does Whitney Dawson work for?

Whitney Dawson works for Wool&

What is Whitney Dawson's role at the current company?

Whitney Dawson's current role is Digital Marketing at wool& and Wool&Prince.

What is Whitney Dawson's email address?

Whitney Dawson's email address is wd****@****cmc.edu

What is Whitney Dawson's direct phone number?

Whitney Dawson's direct phone number is +150349*****

What schools did Whitney Dawson attend?

Whitney Dawson attended Claremont Mckenna College, Copenhagen Business School.

What are some of Whitney Dawson's interests?

Whitney Dawson has interest in Ironman Triathlon, Human Rights, Politics, Environment, Science And Technology, Swam Competitively Through College, Arts And Culture, Health.

What skills is Whitney Dawson known for?

Whitney Dawson has skills like Research, Social Media, Policy Analysis, Public Speaking, Powerpoint, Community Outreach, Event Planning, Leadership, Microsoft Office, Writing, Management, Stata.

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