As Director of Strategic Marketing, I am responsible for all strategies surrounding marketing for BBB.

As Director of Marketing, I developed and executed strategies for marketing, public relations, and sales for StageOne Family Theatre's mainstage series, student matinee series, and StoryTeller series (about 150 performances each season), membership program, public events, and DramaWorks summer camp series. Duties included: brand management, audience development, creation and management of advertising campaigns, overseeing all public relations efforts, management of the theatre's social media platforms and development of content, website content management, copywriting, and collaborating with other departments on outreach and public engagement.

Responsibilities included: leading the development of content initiatives in all forms to drive new visitors and current members to the Museum; ensuring that all content is on brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels; mapping out a content strategy that supports and extends marketing initiatives, both short and-long-term, determining which methods work for the brand and why; conducting usability tests to gauge content effectiveness; gathering data and handling analytics, and making recommendations based on those results.

I developed and wrote multi-channel marketing communications and campaigns for auto dealerships, dealer groups and OEMs. Projects included press releases, e-mails, microsite copy, direct mail, print and online ads, corporate website copy, tradeshow materials, and PowerPoint presentations.

As Marketing Coordinator, I research and evaluate new product opportunities and customer needs, conduct weekly traffic meetings, monitor job status and communicate with all departments,collaborate with the Director of Marketing to ensure proper implementation of all marketing initiatives, and ensure effective, branded marketing communications. I also write marketing communications and campaigns for auto dealerships and OEMs, press releases, corporate copy, and other materials.

I develop and write multi-channel marketing communications and campaigns for auto dealerships, dealer groups and OEMs. Projects include press releases, e-mails, microsite copy, direct mail, print and online ads, corporate website copy, tradeshow materials, and PowerPoint presentations.

My responsibilities included working one-on-one with the company’s sales representatives to prepare contracts for the Marketing Fulfillment department, and serving as support staff for the Marketing Fulfillment department’s team lead.

I created, edited and proofed dynamic direct mail pieces for automotive industry clients.

I reported on local community and art events, assisted with The Paper's social media marketing campaigns, including Facebook and Twitter accounts, and helped coordinate and staff public events.

Assisted with marketing and promotion of Actors Theatre’s productions, programs, and events Developed content for and managed execution of email marketing campaigns Created, edited, and updated content for company’s website, and served as internal webmaster Served as Managing Editor of company’s quarterly newsletter, Inside Actors Managed, created content for, and reported on company’s social media marketing campaigns and activities Served as coordinator of the free public Gallery at Actors Theatre, including organization of exhibitionschedules, assistance in curating various shows, and complete coordination of the annual juried AfricanAmerican Art Exhibition.

Assisted Public Relations Manager on promotion of Actors Theatre’s productions, programs, and events Managed and created content for Actors Theatre’s social media outlets, including Facebook and Twitter pages,the Inside Actors blog, and online calendars Established partnerships with local organizations (including UAW and Center for Women and Families) in orderto build audiences Created and distributed press releases to local and national media outlets Coordinated press and media appearances

Created and edited content for student play guides