Drive transformative growth in brand awareness, community engagement, and revenue (fundraising) through innovative marketing campaigns, strategic partnerships, and elevating events to engaging experiences.• Transformed annual gala event into a high-impact brand experience, achieving 400% attendance growth, 300% revenue (fundraising) increase, and strengthened community engagement. • Revitalized brand perception through comprehensive strategies, driving a 900% increase in social media interaction and establishing a cohesive brand identity. • Developed and managed a consistent brand narrative across press releases, email campaigns, social media, and other channels, positioning the organization as a leader. • Led cross-functional teams and external agencies to deliver impactful brand campaigns and experiences on time and within budget. • Created high-quality video content, marketing collateral, and brand identity elements that supported events and broader organizational goals.• Developed and executed a comprehensive influencer marketing and brand partnership strategy, generating significant buzz and awareness for the event and driving broader organizational reach.• Spearheaded new product development initiative, conducting market research, defining target audience, and crafting brand strategy to launch a revenue-generating product offering.

Cross-functional account lead managing customer and brand experience innovation through digital product development for the nation's top-ranked surgical hospital, achieving 40% YoY account growth.• Developed comprehensive product roadmaps, leveraging market insights and user research to identify new opportunities and expand service offerings, culminating in a brand experience transformation workshop. • Managed key client relationships at the director and VP-level, ensuring alignment on project vision, timelines, and budget, while effectively communicating complex technical solutions. • Drove overall account health by orchestrating seamless collaboration between internal teams (design, engineering, product) and external stakeholders to achieve successful project delivery. • Proactively identified and secured new business opportunities, creating compelling pitch decks and strategic account plans to acquire high-value projects, including a customer experience workshop that delivered actionable insights and growth strategies for the client.

Spearheaded end-to-end event management, from ideation and creative development to marketing, execution, and partnership cultivation, driving transformative growth in revenue (fundraising) and brand awareness.• Led all aspects of signature event production, from conceptualization and design to budgeting, vendor management, and on-site execution, achieving a 50% increase in attendance and 56% growth in program-related revenue.• Developed and implemented integrated marketing campaigns across multiple channels, including social media, email, and PR, to drive awareness, engagement, and ticket sales.• Established and nurtured strategic partnerships with sponsors and community organizations, leveraging their resources and networks to enhance event impact and reach.• Successfully pivoted to virtual event formats during COVID-19, maintaining engagement and exceeding fundraising goals despite unprecedented challenges.

Led account management, content development, and web product optimization for Google's Partner Marketing program, overseeing a team of 25 to ensure compliant partner marketing efforts.• Managed and optimized a key Google web product, serving as the liaison between Google and Huge, collaborating with executive leadership on both sides to deliver data-driven enhancements based on analytics and insights, ensuring alignment with partner needs. • Led a UX audit resulting in a user-centric strategy that transformed the website into a world-class platform, enhancing the partner experience and driving engagement. • Partnered with project management to ensure timely and on-budget delivery of site updates and enhancements, balancing client expectations with technical feasibility. • Developed and managed dashboards to track key performance indicators (KPIs), providing actionable insights to executive leadership and guiding continuous product optimization. • Developed communication strategies to effectively socialize new initiatives and product updates to both internal stakeholders and external partners, fostering transparency and alignment.

Elevated DDP's brand as a thought leader and community resource through impactful storytelling, strategic partnerships, and data-driven marketing campaigns.• Crafted compelling narratives and communications on behalf of executive leadership, establishing DDP as the go-to voice for the community during the COVID-19 crisis.• Developed and implemented a comprehensive marketing and communications plan that adapted messaging and digital/print collateral to address evolving challenges and opportunities.• Collaborated with cross-functional teams and executive leadership to develop data-driven messaging targeted to specific audiences, enhancing engagement and brand perception.• Spearheaded new communication streams that fostered strategic partnerships and amplified DDP's platform as a trusted community leader.• Oversaw creative development and visual identity, ensuring consistency across all channels and reinforcing DDP's brand as a vibrant and innovative organization.

Managed email marketing development for General Motors and BMW Financial Services, elevating performance through data-driven insights, strategic recommendations, and cross-functional collaboration.• Coordinated end-to-end development and execution of email marketing campaigns, ensuring alignment with brand standards, technical requirements, and client goals. • Analyzed campaign metrics, competitive research, and market trends, translating complex data into actionable insights that informed strategic decision-making.• Developed and delivered compelling presentations to internal and external stakeholders, driving optimizations in UX, creative, and campaign performance. • Designed and delivered monthly reports that translated complex data into actionable insights, resulting in increased engagement and business growth. • Liaised between clients, cross-functional teams, and agency partners, facilitating effective communication and collaboration to achieve successful outcomes.

Developed digital marketing strategies and managed websites for 40 General Motors dealerships.• Developed, implemented, and evaluated digital marketing plans to support General Motors' monthly go-to-market strategy, leveraging site analytics and demographical data to position clients’ individual brands. • Consistently increased site engagement by 20% for General Motors dealer websites through website optimization strategies. • Provided strategic branding and copy direction to creative resources for development of compelling content that was implemented after I routed with clients and obtained client approval.• Prepared marketing presentations and quarterly business reviews and presented to clients to outline strategy to increase website traffic, sales leads, and calls.

Developed online and offline marketing strategies to connect HCP's and insurance providers with new patients.• Increased referrals by 20% by pursuing and managing relationships with referral sources• Developed relationships with multiple vendors to secure lowest cost for marketing products/services• Identified revenue-generating opportunities and used market research to develop marketing strategies• Created marketing communication materials, websites, newsletters, and e-mail in compliance with CMS guidelines• Followed up with patients regarding satisfaction with services, resolved complaints and issues with services• Consulted with leadership to provide strategic recommendations to increase brand awareness within the healthcare community.

Worked on a specialized team that interpreted contract language to resolve reimbursement discrepancies.• Analyzed payments received against contract terms to verify accuracy .• Sought to meet critical deadlines and formed resolutions that ensured efficiency in third party payments.• Analyzed documents for potential reimbursement recovery and searched for inconsistencies in loading of contract terms.• Drafted external communication letters that detailed payment discrepancies and sought correct reimbursements.