Whitney Irish Email & Phone Number

Princeton, Nj, Us

Charleston, Sc, Us

Created and maintained portfolio of websites | developed content and graphics, implemented lead-generating forms and landing pages, highlighted target products and servicesOverhauled corporate online presence | developed 4 new Wordpress websites, re-branded web and social pages, improved content and UX, created forms, landing pages and interactive calendar for sales meetingsManaged social media sites and blog | researched and wrote targeted content, increasing site trafficFacilitated all aspects of exhibits and special events | location planning, hotel RFPs for catering and accommodations, event marketing, lead generation and management, agenda planningManaged email marketing program | redesigned newsletter template and content to better target clients and leads, tracked campaign performance in ESP and Google AnalyticsDeveloped multi-channel service, event and exhibit campaigns | custom collateral, targeted-promotions, vanity URL landing pages, promotional items, lead generation and nurturingDesigned focused collateral for client and sales meetings | disseminated AWR services and technology into visually appealing copy and graphic snapshots, communicating product offerings to users at all levelsDesigned bid submission template | enabled principals to quickly edit, produce and present sales bidsLaunched Google AdWords advertising program for AWR and target products | researched and developed keywords, created ads and re-targeting campaign, monitored performance to focus spending on top adsDeveloped and implemented SEO strategy | keyword planning, directory listings, link building, Google Search Console, Google MyBusiness, Wordpress plug-in managementOverhauled corporate branding | developed a client-focused brand image for sales/marketing/digital collateralCreated and maintained marketing budget | reduced expenditures on corporate events and client promotionsUpdated and wrote HTML | CRM landing pages and letters, Wordpress, Constant Contact

Kiawah Island, Sc, Us

Oversaw e-newsletter production | wrote content, created graphics, managed editorial calendar and submissions Content submission program | built and implemented an automated website and editorial calendar submission process with Google formsDeveloped and maintained digital content | created and maintained copy and graphics on mobile app and two Wordpress websites, improved UX with site wire-framing improvementsRe-designed employee newsletter | converted to digital delivery, redesigned format and content sections to better meet employee needs, and increase engagementOversaw community e-newsletter production | wrote content, managed editorial calendar and submissionsEnhanced content submission program | built and implemented an automated website and editorial calendar submission process with Google formsGraphic Design | created print collateral with Adobe CS- booklets, newsletters, event announcements

Washington Dc, Us

Planned and executed all aspects of conference/exhibit marketing | event and show services registrations, social media strategy, targeted collateral development, pre/post conference marketing, lead management, event budgetsCreated product-focused content with Adobe CS and PPT | compiled, edited and designed brochures, white papers, PPT presentations, direct mail and digital collateralDeciphered complex content for external audiences | worked with cross-functional teams to extract key product knowledge and features, translating content into market-ready copy and collateralManaged social media accounts and campaigns with Hootsuite | managed content, live-tweeted corporate eventsExecuted email marketing program | designed, wrote and sent targeted email marketing campaigns in IBM Silverpop, iContact and Constant Contact using WYSIWYG and HTML editorsDeveloped and analyzed A/B testing plans | implemented best practices to improve email metricsMaintained complex email contact database | organized/filtered/segmented contacts within ESP and ExcelWrote and implemented NCQA’s email guidelines | presented guidelines departments and leadershipFacilitated NCQA Speakers Bureau program | identified and coordinated external speaking engagements, negotiated speaker honorariums, managed event billing

Washington, Dc, Us

Independently managed twice-weekly email newsletter | managed submissions, wrote and designed contentDesigned marketing collateral with Adobe CS | posters, media/event packets, brochures, promotional itemsPreformed website and intranet edits | updated and developed copy, designed custom graphicsSupported the production of community print newsletter | managed multiple external mailing lists, facilitated photo shoots, verified and edited article content with administratorsConducted regional and national service-line focused research | presented findings to hospital leadershipDeveloped and managed marketing and communications campaigns | promoted hospital and system initiativesFacilitated monthly social media planning meetings | maintained social media calendar, developed targeted text and graphic content for Twitter and Facebook

Philadelphia, Pennsylvania, Us

Served as a hospital spokesperson | independently responded to media requests and emergency PR/media situations, coordinated VIP visits, pitched storiesProduced monthly print and bi-weekly electronic newsletters | managed writing, print and graphic design vendorsAssisted with hospital advertising campaigns | direct mail, graphics creation, advertising placementOrganized and coordinated all aspects of community events | speech writing, timelines, vendor managementLaunched hospital’s first social media page | developed branding, standards and employee terms of useMaintained and expanded website | developed content outlines, copy and graphics

Bs Business Management, Business Management, Communications

Business Management

Education record