Whitney Keye Email & Phone Number

Texas, United States

Dallas, Texas, United States

Dallas-Fort Worth Metroplex

Dallas, Tx, United States

Concept, ideate, expand new or current brands through creative campaigns, brand identity, stories, experiences, and design that span Digital, Social Media, Print, and Broadcast, inclusive of on-set and location on photo shoot art direction.

Dallas, Texas

Conceptualize all seasonal, holiday, and special event campaigns and develop expansive toolkits providing guidance inclusive of photography style, design, and typography to be used across Digital, Social, Print, Broadcast and Internal Communications. Collaborate with Senior VP of Creative, Creative Director, designers and copy teams to evolve storytelling specific to each multi-million dollar campaign.Ideate stories and experiences through animations and layouts that span Digital, Social, Print, and Broadcast.Partner with Project Management to manage timelines, requests, changes, and deliverables.

Dallas, Texas

In partnership with Clients, Account Teams, and Creative Director, conceptualize elevated meaningful content through the development of innovative video and photography for clients: Under Armor, Step2, Dickies, Spalding, DeLonghi, Craftsman, Zales, and Overstock, with contracts between $50K to $4M.Develop creative decks inclusive of: mood and story boards, lighting, location, studio set design, hair/make-up go-bys, talent, typography, and design elements for client sales and pre-shoot approval presentations.Partner and creatively lead: Producers on shoot budgets, location scouts, casting calls, hiring talent; and, Copywriter Teams to create valuable scripting and messaging content.As the sole Creative in the Dallas Studios, art direct video and photo shoots either, on-set or on location, with DPs, Photographers, Stylists, Hair/Makeup, talent, and crew for both ensuring that the execution aligns and meets with presented concepts and client’s expectations.Lead and collaborate with Post-Production Teams on video: edits, animation, color and graphics, and Photographers: edits, retouching and color.

Dallas, Tx

Dedicated to the Zales jewelry account, with initial focus developing robust social campaigns to elevate the brand introducing relevant stories for increased customer engagement through both video and photography, with later expansion across catalogs and in-store signage.Lead designers and copywriters, fulfill concepts to meet with client expectations, ensure overall consistency of brand strategy and project schedules.Scout locations, run casting calls and select talent, and build team of Photographers, DPs, Editors, Retouching, Hair/make-up and Stylists to execute each project, partnering with Account Team and Producers on budgets and timelines to cost efficient execution.

Plano, Tx

Collaborate directly with Creative Director and Social Media Team to develop weekly unique social postings from ideation through execution specific to real time engagement and on-trend categories. Partner with Copywriters to create storytelling specific to each post, and art direct each shoot, scout locations, produce, photograph and direct models, edit and retouch final images.Re-imagine and develop overall design for jcp.com including: home, category, landing pages, email, experiences, banners, and product presentations and expanding these into a branding toolkits with supporting examples, design elements, and typography for the entire digital team.Concept online seasonal and weekly campaigns, sale event lockups, and experiences, and category page layouts for use across all digital platforms.

Boca Raton, Fl

Immediate focus to concept and establish an overall fresh new look to the brand, through photography style and design working closely with Sr VP Buying Team, designers and copywriters transcending from print to digital.Work in-tandem with the Producer to manage budgets, organize photo shoots, scout locations, select Photographers, Talent, Hair/Make-up, prioritizing dynamic work processes relative to pagination and product turn-over.Design and execute catalog layouts giving supplemental direction to a small design team, edit/make final selects, and present to Buying Team for final approval.Direct and collaborate with Post-Production Team to ensure quality and consistent retouching for Sr VP Creative approval.

Plano, Tx

Ideate fresh look and feel for all brand and seasonal catalogs, through moodboards, layout and design elements and execute catalogs, direct mail, signage and digital media ensuring that overall art direction is consistent across all channels.Collaborate with the Buying Teams on pagination ensuring creative and business objectives are met, with concurrent collaboration with, Producers to establish efficiencies in timeline and budgets.Oversee and art direct each location and studio photo shoot including: scouting location, edit images, and direct Post-Production Team on retouching of final images.

Norman, Ok

Collaborate with Creative Director to conceptualize, design, execute, edit and produce both men’s and women’s fashion catalogs, direct mail, in-store graphics, print ads and digital design. Direct the Post-Production Team on retouching, and perform all catalog press checks.

Dallas, Tx

Partner with Sr Art Director on concepts, design, photo shoots, editing and production of catalogs, direct mail and print ads.

Bachelor Of Fine Arts (Bfa), Design And Applied Arts

Activities and Societies: Kappa Kappa Gamma

Ged, Design And Applied Arts, 6-12