Whitney Wright Email & Phone Number

Louisville, KY, US

• Kept Marketing Manager duties in addition to Marketing Director responsibilities.
• Oversee external agencies and marketing service providers to implement strategic marketing programs, assess performance, and onboard new resources.
• Partner with the Chief Brand Officer to lead the marketing team in crafting and executing comprehensive marketing initiatives across diverse channels, including video, audio, digital and social media, email and mobile.
• Manage sponsorship and partnership marketing, as well as public and media relations.
• Collaborate closely with leaders and product line managers to determine business strategies that align with organizational objectives.
• Leverage consumer research and analytics to develop customer-centric initiatives that yield a high return on investment.

Louisville, KY, US

• Led major marketing initiatives, encompassing product launches, banking center openings and closures, acquisitions, and system upgrades.
• Coordinated the development and execution of regional marketing strategies in partnership with the Market Presidents for Kentucky, Indiana, Tennessee, Ohio and Florida.
• Explored and pinpointed opportunities to enhance new client acquisition, introduce new product offerings, and identify resources to boost profitability.
• Worked alongside the Agency and Digital Web Marketing Manager to improve product and brand visibility across various channels, utilizing tracking tools to evaluate performance.
• Oversaw the Creative Services Manager, Marketing Associate, and Project Coordinator in executing diverse projects for individual banking centers and associates.
• Handled multiple projects including advertising, public relations, direct mail, email campaigns, social media, and special events.

• Retained most of the Account Manager duties listed below.
• Managed one direct report that assists with current and new accounts.
• Trained and onboarded new business account managers.
• Developed, implemented and evaluated strategic marketing campaigns and communications for a portfolio of clients.
• Managed team activities for assigned accounts to ensure deadlines were met.
• Delegated responsibilities to team members and responsible for team production of high-quality work.

• Maintained a strategic partnership with clients through direct contact and marshaling of agency resources resulting in keeping costs under budget and meeting deadlines.
• Managed budgets ranging from $5,000 to $3,000,000.
• Developed advertising and branding strategies for clients and initiated concept development.
• Managed client correspondence, estimates, invoices and job status reports resulting in efficient workflow and timely turn-around.
• Educated clients on new marketing technologies and methods, such as retargeting, IP address targeting and social analytics to maximize marketing dollars.
• Led projects to develop, present and execute strategic plans based on client objectives resulting in team collaboration on how to best allocate agency resources to build a successful campaign.

- Assist Account Executives in the execution of Marketing and Advertising objectives- Foster relationships with the press and media with phone calls and quarterly updates - Research market cost analyses and coordinate media plan- Construct media buys using media rating services, local market research and client strategies - Review and implement adjustments.

Louisville, Kentucky, US

• Increased overall public relations placements by 40% in 2006 across television, radio, newspapers, magazines, and websites.
• Executed brand recognition initiatives, including optimizing logo placement on products.
• Developed and contributed to corporate literature and copywriting efforts.
• Oversaw Crosley’s media coverage and maintained a comprehensive library for the company.
• Assist the National Account Manager with key accounts such as Linens-N-Things and Target.
• Composed press releases for company announcements and new product launches.

Chicago, IL, US

Bachelor'S, Telecommunications, Business

Education record