•Kept Marketing Manager duties in addition to Marketing Director responsibilities.•Oversee external agencies and marketing service providers to implement strategic marketing programs, assess performance, and onboard new resources. •Partner with the Chief Brand Officer to lead the marketing team in crafting and executing comprehensive marketing initiatives across diverse channels, including video, audio, digital and social media, email and mobile messaging, print, out-of-home, direct mail, collateral, and on-site merchandising. •Manage sponsorship and partnership marketing, as well as public and media relations. •Collaborate closely with leaders and product line managers to determine business strategies that align with organizational objectives. •Leverage consumer research and analytics to develop customer-centric initiatives that yield a high return on investment. •Administer a $3.8MM budget for marketing, media, production, and analytics, ensuring efficient resource allocation. •Supervise project management and workflow within the Marketing Department, averaging 1500 projects per year. •Enhanced the Marketing compliance review process, achieving a 77% approval rate in 2024, a significant increase from 40% in 2023. Spearhead the development and management of the Marketing compliance review processes and procedures. •Collaboratively developed and executed a competitor intrusion package that generated $1.1MM in opening balances through targeted marketing efforts, including signage, A/B direct mail and email campaigns, in-app mobile and online banners, and events. •Led the development of marketing plans and materials in partnership with leaders for cross-selling campaigns like SMTM, resulting in $5.8MM in revenue from targeted direct mail and email initiatives directed at clients.

•Led major marketing initiatives, encompassing product launches, banking center openings and closures, acquisitions, and system upgrades. •Coordinated the development and execution of regional marketing strategies in partnership with the Market Presidents for Kentucky, Indiana, Tennessee, Ohio and Florida.•Explored and pinpointed opportunities to enhance new client acquisition, introduce new product offerings, and identify resources to boost profitability. •Worked alongside the Agency and Digital Web Marketing Manager to improve product and brand visibility across various channels, utilizing tracking tools to evaluate performance. •Oversaw the Creative Services Manager, Marketing Associate, and Project Coordinator in executing diverse projects for individual banking centers and associates. •Handled multiple projects including advertising, public relations, direct mail, email campaigns, social media, and special events. •Assisted in copywriting and proofreading for marketing materials, correspondence, and direct mail campaigns. •Established and managed the employee recognition program committee, directing communications, meetings, and program growth.

•Retained most of the Account Manager duties listed below.•Managed one direct report that assists with current and new accounts.•Trained and onboarded new business account managers.•Developed, implemented and evaluated strategic marketing campaigns and communications for a portfolio of clients.•Managed team activities for assigned accounts to ensure deadlines were met.•Delegated responsibilities to team members and responsible for team production of high-quality work.•Maintained outstanding client relationships through effective communications, reporting and problem-solving.•Served as day-to-day client interface; planned and led client meetings.•Developed overall marketing and branding strategies for assigned accounts.•Edited and proofed all content and collateral before sending to client for approval.•Participated in new business development inquiry meetings.•Evaluated and developed new business proposals.•Identified new business development opportunities with established clients.

•Maintained a strategic partnership with clients through direct contact and marshaling of agency resources resulting in keeping costs under budget and meeting deadlines.•Managed budgets ranging from $5,000 to $3,000,000.•Developed advertising and branding strategies for clients and initiated concept development.•Managed client correspondence, estimates, invoices and job status reports resulting in efficient workflow and timely turn-around.•Educated clients on new marketing technologies and methods, such as retargeting, IP address targeting and social analytics to maximize marketing dollars.•Led projects to develop, present and execute strategic plans based on client objectives resulting in team collaboration on how to best allocate agency resources to build a successful campaign.•Manages tasks to creative, new business team, media department and account coordinator.•Led development of client marketing plans, proposals and estimates.•Displayed marketing curiosity and a willingness to push my own thinking and the agency’s work in new directions.•Developed initial points-of-view relative to strategic, creative and media alternatives.•Made decisions that reflect layers of thought – balancing enthusiasm, insight, caution and discretion.

- Assist Account Executives in the execution of Marketing and Advertising objectives- Foster relationships with the press and media with phone calls and quarterly updates - Research market cost analyses and coordinate media plan- Construct media buys using media rating services, local market research and client strategies - Review and implement adjustments to media buying strategies and patterns - Develop research reports on viewership/listenership usage and trends, media cost analysis, geographic coverage, demographic/psychographic profiles- Interface with outside suppliers to negotiate costs, coordinate promotional events, place media buys and update current market information- Coordinate and finalize media invoice reconciliation- Review and analyze incoming promotion proposals- Write weekly posts on our company blog- Responsible for training and on-boarding of new media buyers

•Increased overall public relations placements by 40% in 2006 across television, radio, newspapers, magazines, and websites. •Executed brand recognition initiatives, including optimizing logo placement on products. •Developed and contributed to corporate literature and copywriting efforts. •Oversaw Crosley’s media coverage and maintained a comprehensive library for the company.•Assist the National Account Manager with key accounts such as Linens-N-Things and Target. •Composed press releases for company announcements and new product launches. •Managed Crosley’s call center, website, and direct mail campaigns. •Coordinated participation in the annual Consumer Electronics Show and the Home & Housewares trade show.•Provide support for presentation preparation and forecasting for these key customers.