Whitney Allen Email and Phone Number

Oversee :Operations ManagementInformation Technology Development and Maintenance TeamsExecutive and Leadership Team Key Thought PartnerSponsorship SalesDonor DevelopmentCross-Functional LeadershipStrategic PartnershipsData AnalyticsTeam Building and DevelopmentProcess OptimizationBudget ManagementDonor DevelopmentMembership ManagementFacilitiesProject Management

Develop and manage advertising and sponsorship strategies.Develop and manage sponsorship procurement and fulfillment efforts including development of sponsorship proposals, contract negotiations and development, sponsorable property valuation and sponsor relations. Have maintained an average of 96-98 percent sponsor retention rate each year.Manage department staff as well as independent contractors including third party sponsorship procurement agents and magazine editor.Oversee and assist with the editorial calendar for USHJA In Stride magazine and manage final approval of all layout.Oversee Association trademarks as well as media and broadcast rights.Negotiate and manage all Association print and digital ad placements with equine and related media.Responsible for the management and oversight of department budget.

Oversaw and developed content for all marketing and communication needs.Oversaw and developed social media content and planning.Develop and implement communications and media strategies that successfully delivered information and key messages to the public regarding the Association.Managed and oversaw department staff as well as two independent contractors, which included a merchandise/product procurement firm and magazine editor.Oversaw the production of award-winning USHJA In Stride magazine, a bi-monthly publication reaching over 40,000 hunter jumper constituents.Oversaw all graphic design, branding, communications and advertising needs of the Association.Wrote and edited event scripts for National Championships and awards dinners.Oversaw the content and design of the Association website.Responsible for the management and oversight of department budget.Oversaw and assisted in the coordination of Association hospitality needsLiaison for the association Marketing Committee

Consulting on marketing and advertising for clientsProvided editing and copy for websitesProvided insights on business models and client relations Facilitated brainstorming and planning sessions

Planned, organized and supervised five annual National ChampionshipsPrepared bid selection process and performed site inspectionsAssisted in design and format of annual yearbook for USEF Pony Finals for 500 competitorsReviewed and amended contracts for sponsors of championship eventsAssisted in selection and purchase of awards for exhibitors and organize awards presentationsCommunicated corrections, violations, and errors to competition management, members and professional staffMaintained and contributed rules for national rule book for four committees