south florida based freelance squarespace web designer, lifestyle photographer, and digital creator.

- Trailblazers FY '18

- Led the development and implementation of annual marketing plans that resulted in consistent sales increases. During this time, marketing played a key role in achieving sales growth that consistently out-performed key competitors and the industry as a whole.- Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.- Spearheaded the re-branding of the company. Developed brand strategy and achieved cohesive brand marketing throughout all channels. Sales increased over 20% since the re-branding and brand awareness skyrocketed.- Created and directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.- Developed and implemented consumer research to improve results and guide marketing strategy.- Trained and guided interns and direct reports in Paid Search and Social, Analytics, and Reporting processes.- Increased social media presence by an average of over 300% and implemented social media automation which resulted in higher engagement across all platforms.- Increased website traffic by 182% and improved the bounce rate by 82%.Managed, designed, and optimized online content and Search Engine Marketing campaigns, independently analyzed and researched keywords with SERPs, built and managed Paid Search and Paid Social with AdWords and Facebook campaigns to improve KPI's. - Generated, researched, and qualified leads for the sales team. Presented collected data to the sales team and assisted in guiding the sales approach for each lead.- Collected, monitored, and analyzed internal data and metrics throughout the customer adoption lifecycle to influence and direct marketing strategy and increase ROI.- Directly managed the marketing budget and effectively allocated resources to avenues such as digital and print media, promotion, community involvement and sponsorships, and branding efforts.

- Positioned company's commercial brand to complement and leverage renowned reputation in the commercial and industrial real estate market through strategic messaging to brokers, media, investors and clients. Acted as a brand ambassador of the firm at client events, conferences, and award presentations.- Conceived and produced content for various RFP submissions.- Enhanced firm's online platform through website redesign, user-centric functionality upgrades, and targeted social media. Established, launched, and maintained company website.- Assisted broker-in-charge with sales, maintained client needs and relationships, managed multiple ongoing projects. - Analyzed leases and wrote lease abstracts while maintaining precise attention to detail. - Created, developed, and distributed marketing materials such as flyers, newsletters, reports, proposals, brochures, advertisements, presentations, and press releases.- Worked in tandem with the broker-in-charge to build a continuous pipeline of sales prospects and strategies to maximize revenue potential within designated segment for local market.- Performed in-depth data analysis to identify opportunities and incorporated analysis and knowledge of the local market to drive sales. - Fully understand audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy. - Prepared and lead client meetings and presentations and incorporated local market research and data analysis.- Assisted the broker-in-charge in achieving rental occupancy and sales growth by advertising, filling vacancies, conducting tours, drafting lease documentation, negotiating lease agreements, and enforcing lease terms.- Promoted property through marketing initiatives.- Maintained social media presence at property level and at corporate level.- Prepared reports by collecting, analyzing, and summarizing data and trends.