Whitney Mcgraw Email and Phone Number

• Develop extensive rollout strategy for the announcement of a new Speck brand with its own website, social channels, brand identity, and target consumer: luggage line by ‘Speck Travel.’ • Requirements for ‘Travel’ launch included identifying brand voice, target audience, packaging, brand guidelines, development of independent, ADA compliant e-comm website, PR and ad strategy, creation and management of fresh social media channels, community, influencer vetting and roster build, contests and product seeding, and sales strategy.• Create annual brand campaign look and feel. Ensure photo and video capture of assets needed to sustain the organization for entire year. Including the brand video and photo campaign for the go-to-market launch of Speck Travel.• Design, forecast, and build in-office Studio space, fit to capture product imagery, how to videos, social content, lifestyle imagery, live-stream interviews, and video series content.• Sole ownership of all social media channels (both Speck Products and Speck Travel), including development of content calendars, content capture, copy, publishing, performance, and CTA-centric stories.

• Develop creative briefs and lookbooks, give cross-functional direction, and fully execute video, photo, and rendered content strategies for all brand imagery efforts, including: brand campaigns, product launches, advertising, PR, direct to consumer channels, retail partners, sales sheets, and all social media channels.• Manage partner relations with external PR team, digital ad agencies, content creators, photographers, videographers, talent, influencers, and ambassadors.• Direct and oversee creative experience and performance on ecommerce websites, display ad campaigns, and email marketing initiatives, to increase brand awareness.• Create all launch assets, create run of show for launch roll-outs, approve assets and oversee delivery and publication.• Create monthly content calendar for all social channels, blog posts, and additional distribution points. • Create brand guidelines in collaboration with the creative director of graphic design team. • Manage product seeding for giveaways, and social contests. • Design ‘unboxing experiences’ for press, celebrities, influencers, and content creators.

◸ CLIENTS: YAHOO ; OATH ; VERIZON
ROLE: Executive Producer | PROJECT: LIVE Event Coverage of the 2018 NBA All Star Game◸ CLIENT: POGOCAM 
ROLE: Producer, Videographer | PROJECT: GTM Product Launch: Photo & Video Content◸ CLIENTS: VRBO ; LAURELWOOD DESIGN
ROLE: Consultant, Photographer, Web Designer | PROJECT: Luxury Property & Design Portfolio

8-Episode Series (Documentary): "Hala Madrid!" | ✪ Narrated by Orlando Bloom | Watch the complete series on FB Watch: https://www.facebook.com/watch/halamadridshow/

• Oversaw the ideation, strategy & execution of over 750+ video assets for digital & social platforms, tradeshows, in-store displays, and broadcast television assets (over 900M+ total views across all digital outlets)• Responsible for allocating and overseeing individual project budgets ($50K - $6M) while maintaining the department’s largest annual production budget ($18M - $26M)• Managed and developed a department of 75+ employees, including 20 direct reports who exhibited consistent growth and surpassed their peers in multiple performance categories year-over-year• Established and enabled a community of 100+ content creators to generate low-cost, high-quality image assets• Strategically managed the cross-functional collaboration between internal teams, high-profile clients, and celebrities, including Shaun White, Kelly Slater, Ken Block, Real Madrid FC, Manchester City FC, MotoGP, NBA, NFL, MLB, NHL, NASCAR, & AVP

• Produced & delivered over 75% of the company’s TV commercials year-over-year• Developed & established departmental structure, workflow & best practices while growing GoPro’s Entertainment team from 12 employees to 175+ overall staff• Developed & distributed GoPro’s first Original Content Series• Led the company’s first Athlete Summit, hosting 150+ of the world’s best athletes• Conceptualized and launched the company’s first series of Women Empowerment events

• Conceptualized and executed 360-degree content distribution plans for all top-priority marketing initiatives, including the 2014 & 2016 Olympic Games, ESPN X-Games, ESPN Monday Night Football, & the 2014 FIFA World Cup (awarded Best World Cup Ads of 2014; and AdWeek – Ad of the Day)• Negotiated and signed GoPro’s first partnership with a major sports league (National Hockey League) and launched GoPro’s Live Professional broadcast solution at the 2015 NHL All Star Game• Collaborated with NBC to create the 2012 Winter Olympics documentary “Shaun White: Russia Calling” and with Red Bull to create “Lindsey Vonn: The Climb”

• Executed the year’s 2 largest product launches within first 6-months at the company• Managed a global staff of over 46 freelance professionals, including all global staff throughout EMEA & LATAM

• Co-Hosted & produced Major League Baseball’s first ever Live Webcast of batting practice during its preseason• Directed the live show & operated the jumbotron/scoreboard for all Giant’s Spring Training home games• Produced, filmed & edited daily postgame interviews & short features, including viral fundraising video: “Dynamite” with Keenan Cahill (4M+ views)