Senior marketing leader directing all brand and creative advertising functional teams at Ziff Davis Shopping, including Brand Strategy, Creative Design, Video Strategy, Public Relations and Communications, Influencer Marketing and Marketing Research. Responsible for growing audience and revenue for the Ziff Davis Shopping portfolio of brands, including RetailMeNot, Offers.com, and BlackFriday.com. Leading a mid-size marketing team focused on brand strategy and creative execution, including B2C and B2B brand positioning, and alignment across brand, communications, and sales to generate $10M+ in sellable campaigns and product placements.

Leading a multi-functional brand marketing team for the Ziff Shopping portfolio across B2C and B2B, including teams of expert marketers in brand management, public relations, influencer campaigns, marketing research and creative design and video.

Director of partner marketing strategy and execution for the ZMG portfolio of brands including Mashable, RetailMeNot, and PCMag, and executing paid advertising campaigns for partner brands like Walmart, Best Buy, Costco, Home Depot and more. I manage a team focused on driving revenue opportunities through events, thought leadership, branded commerce content, and interactive immersive and video content.

Senior marketing manager leading strategic planning and execution for Branded Content and Trade Marketing through thought leadership, partner and consumer event planning, and consumer branded content creation for sites like RetailMeNot, Mashable, PC Mag and Offers.com.https://ziffmedia.com/brandx

Senior manager leading team of B2C and B2B brand marketers and programs, including consumer and advertiser industry research, brand tracking and segmentation studies, consumer campaign planning, corporate content marketing, lead gen and advertiser brand awareness campaigns, social media, video campaigns, thought leadership and industry insights for commerce brands.Marketing representative for Diversity and Inclusion Council.

Responsibilities include driving creative storytelling platforms and managing cross-functional content efforts, content strategy, brand positioning and messaging as well as copy and design management for both corporate communications and B2B teams.Specific content strategy includes: thought leadership and industry research strategy, byline and contributed content program, social media channels, infographics, video storytelling, corporate website content, recruitment marketing campaigns, freelance and contract writer program and more.

Led and developed executive byline program (Forbes, CMO.com, Internet Retailer, industry trades and more), infographics, storyboards and copy for video campaigns, corporate website branding and copy refresh, industry reports, ebooks, and content planning for leadership industry presentations. Own and built corporate social media strategy and implemented both copy and micro-content design for leading social channels and paid social campaigns.Work along side internal and external data experts to analyze the latest industry trends and create storylines for a variety of topics related to retail, consumer shopping trends, ecommerce, mobile technology and advertising.

Lead copywriter for Walmart, Walmart eCommerce, P&G and Boeing brand campaign initiatives and recruitment advertising. Concepted new brand campaigns with a team of creative directors, designers and account managers.Created tone of voice and strategy for full brand refreshes, social media channels and advertising efforts—including corporate website branding, display ads, billboards, email campaigns, events, in-store displays, blog posts and more. Managed junior creatives and mentored through intern program. Built client relationships through new business pitches and presentations.

Writing copy and concepting creative branding for companies like The Boeing Company, P&G, AT&T, BP and more – with a heavy focus on digital and social advertising campaigns for employment branding.

Teaching Assistant in the Department of Advertising.

Worked on several consumer and B2B clients including Mission Foods, Kroger, Conoco Phillips, Cordua Restaurants, and The National MS Society for public relations arm of FKM in Houston, TX. Role included campaign concepting and content creation through press releases and new media tactics.