Whitney Payne Email and Phone Number

Clients: AdventHealth, Bahamar, etc.- Assist multiple clients with strategy, implementation, optimization, and reporting of paid media campaigns across multiple platforms - Work with the analytics team to analyze client dashboards/reports based on objectives and key performance indicators.- Help establish and maintain scalable processes to ensure best practices are engaged for campaign setup, audience development & testing, ad copy creation & testing, and account set-up; as well as support analytics team with bid, budget management, and a/b testing- Execute and launch paid media campaigns (primarily focused on social, google ads, online radio, online video, & third party vendors), including but not limited to strategy development, organization, and management- Ability to use reporting, analytics, and trend tools on a daily basis- Assist with tracking and monitoring reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews

Clients: Anthony’s Coal Fired Pizza, Cinnabon, Panama Jacks, UFHealth Hospital, Palm Beach Cultural Council, FPL Home & Valencia College - Led, planned, executed and strategized digital advertising campaigns for various clients across platforms including but not limited to paid social, SEM, display, online video, third-party vendors, programmatic and more.- Managed all paid search and social performance with daily optimizations, bidding, audits, digital campaign analysis and effective strategic development that increased performance and exceeded client goals and objectives within budget- Developed full-funnel marketing mix media plans for all digital and traditional media activations with $2M+ fiscal year budgets with an understanding of each industry and consumer behavior while continuously applying innovative marketing trends- Created ongoing paid performance reports with key metrics using digital reporting tools and produce end of campaign insights and recommendations to the client and cross-functional teams for future optimizations- Partnered closely with agency account teams and leadership to support new business opportunities and lead pitches for potential media clients

Professional freelancer and marketer with a passion for developing and enhancing companies' SEM presence and social media marketing strategies. With over 7 years of marketing experience working for small start-ups to large well-known companies such as Airbnb, Disney XD, top colleges and many more, I've gained a wealth of knowledge, hands-on experience and an eye for trending content creation to get the results needed. Marketing does not just sell a product or service, it sells an experience around your business. Industry Experience Includes: Non-Profit, Restaurants, Education, Retail, Events, Entertainment, Hospitality, Sports, B2B, Religious Organizations & more.

- Evaluated weekly and monthly key performance metrics and identified consumer trends with VP of Logistics and other key stakeholders for brand development and marketing mix approach- Executed and oversaw internal & external web sites development for the Buying and Logistics Department, top vendors and suppliers across the world (US and China)- Implemented B2B media plans and digital marketing campaigns in close relation to nationwide partnerships.- Managed organic social, paid media, communication press releases, and email campaigns for Purchasing team and brand standards- Purchased digital and traditional media for all 27 resort locations across the United States by negotiating RFPs and contractual agreements.

- Manage social media channels and content strategy to support brands such as Aunty Annies, Taco Bell, TollHouse, Edy's Icecream and more- Increased following on social media by 350% (Instagram, Twitter, Facebook, and LinkedIn) resulting in a substantial increase in mobile app downloads for Orlando launch location with paid and organic media- Increased CRM database by 200% by revamping company’s social media, events, industry blogs, and e-newsletters- Created digital artwork content, social media calendars, and strategic digital marketing plans for Business to Business and Business to Consumer platforms.

Clients: The North Face, Broad Green Pictures, KB Homes, Olive Garden, Airbnb and Disney XD- Assisted with media authorizations, billing, demographic deliveries, compiling MRI data, reports and proof of performance metrics media buying purposes- Utilized company software systems such as TARDIIS, MRI Applications, and Ad Views to apply it to broadcast and digital media perspectives- Created a digital innovation mobile media plan and suggested mobile innovation for Airbnb to present to executives within the Los Angeles, Chicago, and New York offices- Kept up with industry trends, along with various projects for new business

MAIP is a highly competitive internship program sponsored by the 4A's. By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace.- Participated in a 22-week virtual educational program driving diversity and inclusion, consisting of collaboration with 120+ MAIP fellows.- Excelled in courses related to strategic development, coding, PR and deck creation- Interacted with over 100 industry-recognized agencies through panels, labs and weekly virtual Zoom sessions.- Facilitated three integrative marketing campaign projects over the course of three weeks, working to exceed client expectations through creative and strategic thinking.

- Promoted various product lines of Fortune 500 companies to over 10,000 current and prospective buyers by proactively communicating product functionality, efficacy and benefits. - Boosted consumer retention rates and sales by creating promotional items, producing social media content creation, and external grassroots marketing campaigns- Strategized, developed and implemented marketing strategies to maximize sales and brand recognition campaigns across the US

- Organized a weekly day-to-day schedule for my team and assigned individual task to meet set marketing goals- Conducted special events, using interactive marketing and sales promotions to raise awareness and break game attendance records for the University of Central Florida home football, basketball and baseball games by 252%- Maintained relationship with well-known sponsors, clients, on-campus organization, and non-profit organizations to collaborate with and build awareness

- Promoted for sporting events and games to the University of Central Florida's to over 60,000 students, fans, and alumni- Sustained and utilized data/program software to increase game ticket sales with our CRM incentive program, interactive surveys, email listing, social media and PR