Whitney Ferguson Email and Phone Number

Within Deloitte's Executive Accelerators marketing team, I shape content and experiences designed for C-suite leaders to help them tackle their biggest business challenges and break through personal and team barriers through the power of the Deloitte Greenhouse®. I partner with teams across Deloitte to package our best thinking, research and design to drive the Deloitte Greenhouse® business strategy and activate it both internally and externally.

In close collaboration with the Managing Partner and the Greater Washington Leadership team to advance marketplace strategy, enhance reputation, elevate our brand and drive growth for Deloitte in the Greater Washington marketplace. I manage and execute strategic executive and c-suite programming, events, sponsorships, and communications, to cultivate relationships with our clients and support Deloitte's investments in the local community.Additionally, I support Deloitte's Technology Fast 500™ Awards program and lead our local marketers in executing the country-wide application period and awards events. Driving the overall technology, media and telecommunications strategy, while adding the local client lens for markets. In 2020, led, in collaboration with the National Program Manager and agency team, the pivot from in-person local events to a National virtual program - reaching twice as many markets and increasing overall attendance. The program's success has led to a second year of national virtual programming. I am a proud Well-being Wizard at Deloitte as well - leading the Marketplace Marketing team and the Office of the Managing Partner in Greater Washington to integrate well-being into the design of work at the individual and team levels. The Well-being Wizards is a network of 900 volunteers who help bridge the behavior change gap between awareness and action.

Continuously promoted from intern to Director over 5 years. Direct, manage and plan all aspects of events and programs, including the supervision and management of the Events & Sponsorships Coordinator and Marketing/Advertising Designer. Mentor counterparts in other markets for nation-wide parent company, American City Business Journals, and assist with hiring event personnel for other markets. Events:- Produce over 50 events per year (over 250 produced in career)- Budget all event expenses and maintain working record of event revenue goals and status- Forecast annual events budget and calendar- Supervise all departments in execution of assignments (Sales, Editorial, Audience Development)- Negotiate and execute all vendor contracts, including in kind partnerships - Create annual contracts with consistent vendors resulting in substantial savings over budget- Produce nomination programs (forms, participation, judgesʼ meetings, selection)- Organize all sponsor logistics and am POC- Create unique sponsorship opportunities and support booking clientsMarketing:- Design marketing timeline and concepts for all events for the following outlets:print, digital, radio, television, email, and promotion at outside events- Approve and supervise creation of marketing materials for events

I have quite a busy job at the Washington Business Journal. No day is the same and multiple things are happening at once, which I love! You can't focus on one thing, or you'll fall behind in another. It's a challenge and the successes are rewarding. I have a great team to work with and can't imagine a better office! Below are just a few things that I do at the Business Journal - any questions? Just ask!• Direct, manage and plan all aspects of events/programs for the Washington Business Journal (WBJ)o 13 signature events (each with pre and post events), 6 Business Breakfasts, in house events• Oversee and supervise all departments in execution of divided jobs (Sales, Editorial, Audience Dev.)• Employ all vendors and negotiate pricing and development of in kind partnerships with vendors• Create yearly contracts with consistent vendors and act as POC• Coordinate marketing timeline with Marketing Manager and Audience Development o Marketing for events and nominations includes: • print, digital, radio, tv, emails, and promotion at outside events• Produce nomination programs (forms, participation, judges’ meetings, selection)• Contact finalists/honorees for each event (main POC) and coordinate logistics (video/photo, event tickets)• Approve and assist to create marketing materials, ensuring events and sponsors are correctly displayed• Organize all sponsor logistics and act as POC• Create new and different sponsorship opportunities and support booking clients • Budget all expenses and keep working record of event revenue goals and budget• Manage registration (prior to event, during and after)