Whitney Moorman Email & Phone Number

Greenwood, In, Us

Carmel, Indiana, United States

Indianapolis, Indiana, United States

Responsible for managing a variety of campaigns and strategic initiatives focused on promoting and protecting corporate reputation with the following external audiences: media, investors, industry, government officials and community leaders. Proactively identify opportunities and advocate for them, counsel senior executives and business teams, deliver aggressive communication goals and timelines. Balance multiple long-term and short-term priorities, including a mix of strategic planning, defensive and promotional activities, thought leadership and hands-on content creation. Manage the Incident Response Steering Committee. Develop proactive and reactive strategic communications to support incident response and crisis communications as well as project-based or regional business news that could impact the company’s reputation, including but not limited to divestitures and closures. Assess strategic opportunities to promote the company in the media and pursue compelling media opportunities, awards and other recognition, as appropriate. Develop appropriate proactive and reactive media strategies for company announcements, including but not limited to mergers and acquisitions (M&A), ventures and investments, corporate social responsibility and ESG, as well as executive leadership updates. Represent the company at conferences, in community and industry forums and stakeholder interactions.

Carmel, Indiana

Engage in public relations, government relations and investor relations.Draft and oversee the development and production of written materials to meet the company’s increased visibility, impact and goals.Draft communications for key global internal and external audiences. Conduct and identify public affairs research.Review material produced by other staff (press releases, memos, etc.), and edit it for content clarity, consistency and effectiveness.Work across functions to ensure written material from Corporate Communications reflects the organization’s positions and strategies well.Draft and update content for the web and related platforms.Draft materials on behalf of the CEO as needed, including correspondence, newsletters and talking points.Monitor media coverage and sentiment.

Indianapolis, Indiana Area

Greenwood, Indiana

Developed long-term and short-term PR strategies and campaigns.Cultivated media relationships for portfolio of up to nine consumer-facing brands and employment brand.Oversaw and executed public messaging for employment brand.Tracked and analyzed media hits and effectiveness, including impact to revenue, brand awareness and website traffic.Managed internal team of five PR specialists and PR budget.Researched and implemented brand launches.Produced content for company websites.Identified and managed relationships with external agencies.Wrote and edited press releases, blog posts, press kits, media Q&A, talking points, media pitches, scripts and social media messaging.Planned and executed media events, including press conferences.Acted as spokesperson for interviews and television segments, as needed.

Indianapolis, Indiana Area

Managed team of press secretaries and big-picture communications projects.Directed and implemented all Senate Majority Caucus social media and e-communication messaging.Wrote and edited press releases, columns, letters to the editor, talking points, handouts, speeches, scripts and internal policy documents.Designed templates for brochures, handouts and e-newsletters.Organized media relations for caseload of senators, including cold calls, targeted pitches and interview requests.Monitored media placements and compiled news clip reports.Planned and implemented press conferences.Interpreted new laws and developed talking points.

Indianapolis, Indiana Area

Wrote press releases, columns, letters to the editor, talking points, handouts and speeches.Designed templates for brochures, handouts and e-newsletters.Organized all media relations for a caseload of up to nine state senators, including cold calls, targeted media pitches and interview requests.Compiled news “clips” reports.Photographed Senate guests and legislators (both candid and posed).

Franklin, Indiana

Wrote direct mailers and press releases for political campaigns.Managed large team of temporary workers.Spearheaded communications projects for local and statewide campaigns.

Indianapolis, Indiana Area

Collected and referred local news tips.Prepared public information for print.

Washington D.C. Metro Area

Master Of Arts (M.A.), Communications, 3.96

Activities and Societies: PRSA

Bachelor Of Arts, Double Major: Public Relations Journalism, Political Science, 3.87

Activities and Societies: Public Relations Student Society of America Student Government Association