Initiate product planning strategies for a leading designer and supplier of medical devices. Manage a broad line of polypectomy devices, care and cleaning accessories and PEG kits to meet the needs and deliver solutions for physicians, nurses, and other medical professionals. Interpret and act on consumer insights to uncover new product opportunities and develop comprehensive marketing plans. Coordinate with manufacturing, engineering, regulatory, clinical and sales departments for new product development and the execution of product launches.

Weatherchem is a medium-sized company that designs and manufactures plastic flip-top closures for major CPG corporations. My role at the company encompassed the following areas: Communication, Research, and Product Management. - Hired as a marketing manager to re-brand the company as a modern and innovative packaging supplier and to enhance market visibility among CPG companies. Involved managing the development of a new corporate identity by creating marketing materials including logo, brochure, catalog, tradeshow booth and website. - Organized Weatherchem’s entire communication program to promote all product lines and services. -Developed and executed a strategy to increase sales of products through the website, print and electronic advertising, and editorial and press content. The website grew from approximately 2,000 unique visitors to over 30,000 with 70% of traffic coming from new visitors. - Supported sales managers with a set of tools including customer development research, product testing, and competitive analysis to help them effectively communicate with customer base and prospective clients. - Promoted to product manager after two years to manage the strategic planning for all seven product lines. - Facilitated the evaluation and introduction of new product development through market testing and analysis while acting as the liaison between the technical and commercial teams.Examples of Video Marketing at Weatherchem - http://www.youtube.com/watch?v=b3CoCMltzTg - http://www.youtube.com/watch?v=LPXRxz3aIJ4

- Conducted a strategy assessment of Delta System's intellectual property and core competencies. - Collaborated with management and stakeholders to implement a plan redefining Delta System's business vision and strategy to more effectively compete in the marketplace. - Planned and facilitated entry into potential markets that diversified the company’s risk and expanded future growth opportunities.