Whitney Swistock, Mba Email & Phone Number

Detroit, Mi, Us

Bowie, Md, Us

Lead Communications, Brand, and Events teams to effectively promote our brand, mission, and vision both internally and externally across all business units and at the corporate level. Develop communications strategy to support company goals and communications objectives, improving engagement and awareness across the organization. Support ongoing branding, identity, and positioning. Manage Customer Advocacy Program, engaging and delighting customers company-wide across business units. Relationship-building with new and long-standing customers in the Payer, Provider, Pharmacy, and Life Sciences space. Creative and content offerings to enhance relationship with customer and offer benefits above and beyond standard support. Partner with customer experience, sales, product teams to maintain accurate references. Produce multiple outputs such as video, podcasts, whitepapers, press releases, social posts, to highlight customer relationships. Manage Alliance Marketing efforts to ensure partnership and vendor collaborations are mutually beneficial. Collaborate with Analyst Relations and Public Relations team to nurture strong relationships with key media and analysts. Continue leadership of cross business unit and corporate Events Management team.𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐂𝐡𝐚𝐢𝐫: Inovalon's Charitable Giving Committee (November 2023 - Present)𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐞 𝐂𝐨-𝐂𝐡𝐚𝐢𝐫: CommonWell Health Alliance (January 2024 - Present)𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐆𝐫𝐨𝐮𝐩 𝐋𝐞𝐚𝐝 (2023 - Present)𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 & 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐂𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝 (2023 - Present)𝐀𝐒𝐂𝐄𝐍𝐃 𝐒𝐩𝐨𝐧𝐬𝐨𝐫 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 2023-2024𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 completed September 2024

Bowie, Md, Us

Strategy and execution of public relations including press releases and news engagement strategies, earned and paid media, averaging 24 releases per year. Oversee analyst relations program, developing strategy including researching and rolling out innovative organic approaches and relationship building to garner positive exposure. Manage all facets of external and corporate communications including executive leadership communications and brand management. Continuing to drive marketing and sales of solutions through social media engagement and the resulting performance measurement. Lead Events team and multi-million dollar budget, optimizing how we show up and measuring event success. Promoting process improvements and best practices while breaking down business unit silos for a unified approach.Achieved mention in 𝐆𝐚𝐫𝐭𝐧𝐞𝐫'𝐬 𝐇𝐲𝐩𝐞 𝐂𝐲𝐜𝐥𝐞 𝐟𝐨𝐫 𝐔.𝐒. 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐏𝐚𝐲𝐞𝐫𝐬, 𝟐𝟎𝟐𝟑

Bowie, Md, Us

Redesigned corporate website in 3 months' time. Led digital marketing strategy and execution across platforms and business units. Streamlined SEO/SEM opportunities to drive engagement and organic traffic. Advised on PPC initiatives and recommend optimization through the lens of each business unit. Oversaw social media accounts, advising on social posts and scheduling. Maintained corporate website presence including maintenance, design, and content updates. Operational owner of project management solution, optimizing the tool and implementing best practices to track deliverables and ensure SLAs are achieved. Managed 80+ live and on-demand webinar-style events each month.

Bowie, Md, Us

Focused on supporting the entire Provider customer journey, end-to-end communication strategy, and customer advocacy, achieving a 95%+ retention rate. Collaborated with key stakeholders, connecting multiple platforms and departments for a seamless customer experience. Achieved an increase in email engagement by 40-50%. Supported both products and key markets (post-acute, clinical, regulatory) in interim role. Partnered with external stakeholders to deliver live, engaging webinars. Optimized PPC performance for end of year spike in traffic. Supported paid media buys and email marketing activities.

Mt. Clemens, Michigan, Us

Long-standing active board member of AMA Detroit responsible for creating strategy surrounding the digital communication approach. Disseminates content via all digital channels (website, social media, email marketing). Coordinates social media posts, event promotion, website optimization, and email marketing campaigns. Supports membership and event planning through digital campaigns.

Saint Louis, Mo, Us

Led a team of specialists and analysts to effectively communicate with members and providers for our Medicaid, Medicare, and Marketplace health plans, facilitating workflows across multiple platforms and lines of business, optimizing materials in print and digital formats. Worked interdepartmentally to streamline processes and realize cost savings. Social media management, including content calendar creation, posting, and reporting, for legacy Meridian brands. • Strategic oversight of local rebranding and brand management through two corporate acquisitions• Oversaw Communications team of 10, including marketing, communication, digital, and automation activities; average 300 jobs closed per month with 99% on time or early• Ensured NCQA accreditation deliverables were executed and reported out on an annual basis for qualification of product expansion and membership growth• Pushed digital communication channels over traditional mail and fax communication to realize cost savings, and measurable, timely communication to members and providers• Social media management for legacy Meridian brands; averaging 10% increase in engagement on all channels• Executive communications via ghostwriting and publishing on behalf of the executive team

Detroit, Mi, Us

Oversaw Marketing and Communications team of 26, providing guidance, support, and career development. Ensured internal, corporate, executive, and external materials were brand compliant. Developed and delivered bi-annual and annual reviews to direct reports. Created budget and staffing plans annually and as needed. Interviewed and selected candidates for open positions. Created and submitted annual goals and key performance indicators for department. Identified and implemented process improvement initiatives. Collaborated with senior leadership and executives on RFP responses and submissions, implementations, and business operations for new Medicaid/Medicare/Commercial markets. Oversaw IT and web communication activities. Reported on production levels. Provided direction and oversight on public relations and social media initiatives. Approved brand usage via IT outputs, print oversight, merchandise orders, and logo requests. Advised on compliance and contractual obligations and assisted in implementation of surrounding SLAs.

Detroit, Mi, Us

Led and supported a full team of creative individuals. Coordinated with internal and external stakeholders to ensure projects are completed accurately and on time. Trained and mentored incoming staff on corporate and departmental policies and procedures. Implemented internal policies and procedures for communication processes. Monitored and assigned work to Communications writing and design staff and approved completed projects per corporate branding and style guide. Tracked and reported on production levels. Collaborated with senior leadership on RFPs and resulting implementations of new programs/lines of business.

Detroit, Mi, Us

Designed, wrote and edited correspondence to build and maintain positive relationships with internal and external clients while supporting corporate objectives. Generated language and project plans for member initiatives, newsletters, provider materials, and other monthly publications. Responsible for tracking and reporting communications projects through the development process to print and delivery. Partnered with key groups to ensure message consistency and alignment of all internal and external correspondence. Reviewed, proofread, and edited drafts from other departments, ensuring that content was well-written, accurate and compliant with requirements. Ensured communications followed Corporate style guidelines, and were compliant. Create communication pieces compatible with print and electronic formats. Supported the preparation and submission of grant applications and RFP responses. Key representative in website initiatives and updates, including content optimization and new page creation. Managed social media accounts for company, including communications plans, reporting, strategy over multiple lines of business.

Detroit, Mi, Us

Accounts Payable duties for multiple companies/lines of business. Verifying and processing employee expense reports. Weekly bank deposit and cash log recording. Coordinating and mailing monthly/quarterly bonus payments and reports to contracted providers. Quarterly follow-up on outstanding checks. Internal billing/account reconciliation between companies.

Detroit, Mi, Us

Administrative Support for the Finance Department, including direct executive support for the Chief Financial Officer, Vice President, and Director of Finance. Accounts Payable and Accounts Receivable duties, reporting duties including assisting with the production of time-sensitive incentive bonus reports, contract processing, as well as clerical duties as needed. Ghostwriting for executive level communication, and management of executive calendars. Earned the designation of "Professional, Academy for Healthcare Management" (PAHM) - May 2010 - AHIP (America's Health Insurance Plans)

Toronto, Ontario, Ca

Processed time-sensitive commission payments, accounts payable, accounts receivable, and HR files. Familiar with general ledger accounting, setting and adhering to site-wide budget for office supplies. Property Management accounting (including CAM reconciliations). Coordinated internal communications, and assisted with monthly external newsletter, as well as other marketing and market research duties. Phone answering and routing via multi-line, automated phone system.

Master Of Business Administration (Mba), Marketing

Liberal Arts, English Major

Education record