Whitney White Email & Phone Number

New York, Ny, Us

Menlo Park, Ca, Us

-Managed multimillion-dollar Bedroom Furniture business with Senior Buyer by building out assortment and pricing strategy, performing in-depth competitor analysis, identifying key white space opportunities, and facilitating major brand launches.- Selected as returns lead for the Furniture and Lighting division; developed solutions based on analysis of return rates and reason codes resulting in a +100bps MoM improvement for Bedroom Furniture.-Presented Holiday 2020 Hindsight analysis to team of over 30 people, involving key learnings for assortment and promotional strategies that were leveraged in 2021.

Bentonville, Arkansas, Us

-Managed the multimillion-dollar P&L for Dining Chairs and grew the business 32%, exceeding an eCommerce Furniture market growth of only 17% via vendor account management, trend analysis, COGS negotiations, and product development.-Promoted to lead the Holiday campaign for Dining Furniture; developed a 2-pronged strategy involving assortment expansion and tiered pricing for Walmart’s highest revenue driving timeframe (Black Friday-Cyber Monday). -Presented an assortment optimization strategy to a team of 70 people with the goal of finding creative supply chain and channel mix solutions for Dining Chairs, resulting in a +212 bps increase in profit and forecasting accuracy in 2020.-Elected for a Search Engine Optimization cross-functional role, spearheading a keyword optimization project involving a site taxonomy audit and interlinking resulting in a 24% increase in SEO traffic for Dining Furniture YoY.

Boston, Massachusetts, Us

-Assisted account managers in coordinating the planning and execution of HBO’s college promotional campaigns.-Provided creative concepts for marketing activations, resulting in campaigns used on over 50 college campuses.-Analyzed social media impressions for recap decks for weekly and monthly HBO activations.-Recruited, interviewed, and hired across 25 colleges for HBO’s 2019-2020 Campus Brand Manager program.

Pittsburgh, Pa, Us

-Researched and analyzed emerging musicians who represent brand image for Spring 2018 PR campaign.-Created Fall 2017 Digital Look Book which was circulated to over 10,000 employees, magazine editors, and influencers. -Core member of team responsible for the planning and execution of 2017 Holiday Press Event which hosted editors of major magazines, influencers and bloggers, resulting in increased media opportunities.

Fuschl, At

- Promoted Red Bull through marketing tools, major events and direct contact customer communication.- Provided support to on and off premise beverage accounts and leveraged an analytic tool to identify new consumers.

Master Of Education - Med, Curriculum And Instruction

Bachelor’S Degree, Education, Communications, Cum Laude

High School

Culinary Arts