Whitney Williford Email & Phone Number

Houston, TX, US

New York, US

Dublin 2, IE

Dublin 2, IE

London, GB

• Worked independently and with the marketing team to strategize and execute promotional materials, event advertising, and social media contests which increased page reach, brand presence, and target market interaction.
• Analyzed Facebook Insights and Twitter Analytics data, inputted data into Excel for storage, created graphs to present a monthly summary of social media account interaction and executed campaigns based on the findings
• Created, designed, and edited graphics to accompany posts through Canva software
• Increased Campus Recreation followers by over 200% across all social media platforms in the first 2 months of running the accounts

Dublin 2, IE

• Utilized Microsoft Excel and financial management skills to collect and compile data into financial budgets using vendor invoices, recorded expenses and transactions which resulted in saving over $1000 per semester
• Raised $10,000 while coordinating fundraising efforts for Breast Cancer education and awareness
• Presented proposals to sorority executives 8 weeks in advance and maintained flexibility throughout the planning process so event is safe, satisfactory, and budget conscious for everyone attending

• Organized and planned events for over 300 members, balanced multiple tasks to deliver an outstanding experience on time and within budget
• Contributed creative ideas and combined them with other committee member ideas, which created a unique event setting and elements

• Compiled information into a usable format for Baylor Magazine editors, increased productivity and turnaround time for each issue
• Conducted research and presented ideas for articles to be featured in the magazine to the marketing team of 6 supervisors
• Marketed and delivered the publication to local businesses, gained 8 new stand locations and increased exposure across the Waco area
• Create a magazine delivery schedule in Microsoft Excel which increased efficiency of delivery and saved 4 hours of delivery time per week

• Mentored 20 athletes per week, exhibited leadership and verbal communication skills in group and one on one settings to improve teamwork and squad dynamic and create an engaging environment
• Directed over 100 athletes and coaches so the camp could run smoothly and on schedule, which satisfied customers, maintained positive reviews, and increased retention rates by 20% from the previous year

Master Of Accountancy, Accounting

Bachelor’S Degree, Marketing/Accounting