Scott Whitright Email & Phone Number

Stockholm, Stockholm County, Se

Empowering Microsoft partners with Partner to Partner to Customer solutions via Azure services. Value proposition and message development. Leadership webinar and podcast host.

Burlington, Ma, Us

As part of Avid’s Global Revenue Marketing Team, I developed integrated ABM initiatives to drive real-time account engagement using intent data (6sense), industry (ZoomInfo) and 1:1, 1:Few, 1:Many account engagement data (Folloze). I partnered with sales, customer success, demand gen and field marketing to drive a consistent, ongoing, conversations within Strategic Accounts. I focused primarily on major studios (ex. Walt Disney), national broadcast networks, and media companies across AMER and EMEA regions.

San Jose, Ca, Us

Drove Cisco Partner awareness for the following architectures: Internet of Things (IoT), Cloud, Compute and Data Center Networking products. Developed and executed an ABM strategy to empower business development managers and partner account managers to effectively measure their partner engagement. • Won Cisco “Connected Recognition Award” for innovation, collaboration, and trail-blazing with the right partner engagement model to launch a cross-architecture, partner marketing program: “Be Boundless”• Won Cisco “Connected Recognition Award” for creating an integrated platform to consolidate Cisco presentations, 3rd party content and partner demos to drive a consistent story through executive sessions, onsite booth presence, mobile and virtual engagement for Partner Summit 2019.

Philadelphia, Pa, Us

Led a two-person, product marketing team responsible for the Advanced Data portfolio (Business Ethernet, ActiveCore Software Defined Networking platform, SDWAN, Cloud, Datacenter, WiFi, Managed Services, & Security products) and the following industry verticals (healthcare, retail, finance, and commercial real estate). • Created an Executive Summit that generated $408k annual revenue within the first year. • Developed messaging platforms, collateral, Oculus Go VR experience, focus groups and presented at industry events. Microsoft Ignite 2017 strategy drove $696k in net new, annual revenue within one year. • Created GTM plans for key product families, sales enablement assets (battle cards, pitch decks, datasheets, whitepapers, explainer videos) and certification process for activating SE’s and sales reps.• Deployed new B2B, account-based marketing platform and process to expedite content assembly and prospect engagement by 4x. • Delivered Webinar strategy that resulted in at 213% increase in lead gen goals.

San Jose, Ca, Us

Three-person, global team of Cloud subject matter experts responsible for driving awareness of multi-cloud products, services and solutions (including market, trends, and competition) related to Public, Private and Hybrid Cloud for Cisco Americas region. Collaborated with managing editors, product managers, sales teams and service partners to produce audience-specific content.• Developed messaging and presentation materials for Cisco multi-cloud story targeting various ITpro personas: CIO, Network Administrators, Partner executives, and data center professionals • Evangelized Cisco multi-cloud story through industry events, webinars, blogs & outbound marketing. • Drove awareness of Business Cloud Advisor (cloud assessment and maturity index) in partnership with IDC. • Integrated 12 Cisco service provider partners and subsequent leadership content into CiscoLive 2016 US & LATAM through (24) theater sessions and (6) live Cisco TV partner interviews.• Launched Cisco Metacloud through-partner campaign to generate demand for Cisco service providers.

San Antonio, Texas, Us

Currently driving product/solution marketing for all Rackspace Public Cloud products.* Launched Rackspace CDN w/Akamai Technologies & certified over 450 Sales reps globally within 30 days. * Developed an IT Transformation campaign resulting in $200K+ monthly reoccurring revenue within 3 months of launch.* Management of Partner MDF for joint products and services * Launched Rackspace Digital services to address the $3B digital Commerce, Content & Mobile market opportunity. (March 2014)* Drove 116% YoY growth in Rackspace Critical Applications Services since launch * Led Rackspace participation in 2014 "CA @ the Center Campaign" w/CA Inc. – the single, largest joint-partner, global OOH & digital ad campaign in Rackspace 15yr history (deployed in 9 intl markets) * Created and Delivered "Strategizing for the Spike" customer events in US and London. * Developed GTM & ongoing joint-marketing activities (white papers, sales enablement, collateral, etc.) w/ partner CA Inc. * Launched Rackspace Critical Application Services providing 100% production platform uptime for business critical applications and websites. (August 2012)

Redmond, Washington, Us

Developed and executed an integrated, solution marketing strategy for 5 Core Infrastructure product teams: Windows Server, Virtualization, System Center, Windows Small Business Server, Security and Identity Access. * Increased partner awareness web traffic by 21% (~600k visitors) within 9 months.* Doubled newsletter subscribers to ~30k worldwide with average, monthly read rate (24%) and (14.5%) click thru rate.* Recruited 1400+ new infrastructure Partners, 110% of FY plan

Redmond, Washington, Us

Created content federation process to drive consistent message and communications through 150+ internal and external websites, blogs, newsletters, conference calls, and webcasts.Developed Partner Evidence strategy consisting of numerous written case studies, testimonial videos and partner quotes.Awarded Server & Tools Division “Cross-Group Collaboration Excellence” for Partner Recruitment Campaign Launch.

Redmond, Washington, Us

Established strategy and adoption of worldwide course evaluation system (Metrics-That-Matter) for measuring partner readiness and satisfaction worldwide.Drove, internal, field readiness and infrastructure adoption into 72 Microsoft subsidiaries.Successful joint development and field integration for Office 2007 and Dynamics 4.0 launch and fiscal planning.Achieved #1 rated session (of 164) at Worldwide Partner Conference; 6 sessions within top 10 and 45% increase in Partner attendance to Business Leadership track over FY06.Awarded “Business as Usual–Division” for Communications strategy – Worldwide Partner Group (Aug. 2006).Awarded “Corporate VP Team award” for Worldwide Conference Event strategy – Worldwide Partner Group

Us

Led sales support activities for worldwide Channel Sales Managers through standardized RFPs, sales tools creation, and win/loss report analysis. Deployed web + CD-ROM based infrastructure to distribute marketing, sales tools and training to partner community.Created a Competitive Intelligence program including positioning, presentations, analysis briefs, and monthly communications.Led business and marketing for localizing CRM products into 7 languages (German, French, Japanese, Italian, Norwegian, Swedish, Simplified Chinese).Developed localized product pricing strategy for 12 international markets

Managed a cross-functional team to successfully launch Learning Mgt. Server on two platforms: Windows NT & Sun Solaris.Created product positioning, sales presentations, product demos and competitive analysis briefs.Educated a worldwide sales force on the features and benefits of a 3-tier, enterprise learning management system. Numerous industry tradeshow speaking engagements throughout the United States and United Kingdom.Executed pre-sales strategy which landed 2 of the company’s major sales for 2001 resulting in contracts over $1 million each (Microsoft and Albertsons).Created Click2learn’s weekly Web Seminar program; conducted over 300 webcasts, product demos and training activities for prospects, customers and partners.Supported 8 West Coast Regional Sales Managers and 13 Inside Sales Representatives through pre- and post sale process.Developed a Standard Sales Laptop Image and scripted Product demos for Click2learn sales force.

Armonk, New York, Ny, Us

Delivered end-user application training of MS Office, Lotus Suite & Web Development tools to a diverse range of clients within Fortune 500 companies. Key projects: 1) Field Sales Automation for MCI, Merck and Burlington Northern Railway. 2) Developing Alpha / Beta course materials for Microsoft applications.

Executive Management Development Program

B.A. Marketing / Business Administration, International Marketing

B.A. Foreign Languages & Literature, German