Scott Whitright

Scott Whitright Email and Phone Number

Global Marketing | Solution & Partner Oriented | Cloud, Software, Hardware & Service Provider | Growth Mindset | solutionfolio.com @ Idenxt
Scott Whitright's Location
Greater Philadelphia, United States, United States
Scott Whitright's Contact Details
About Scott Whitright

Experienced marketing and sales professional with a strong portfolio (www.solutionfolio.com) of accomplishments across cloud, software, hardware and service provider organizations ranging from start-up to Fortune 500. Specialized in cross-group collaboration, matrixed environments, message development, value proposition, go-to market strategy and execution that accelerates sales and partner teams to sell effectively. Experience includes account-based marketing; global product/service launch and leading inbound/outbound marketing strategy (including campaign and collateral development across web, email, social media, AR and PR engagement). • Go-to-market strategy and product launch • Integrated marketing planning and execution• Cross-group, collaboration leadership• Account-based marketing• Strategic partner relationship development • Agency/vendor management • Fiscal planning and budget management• Industry and Competitive analysis

Scott Whitright's Current Company Details
Idenxt

Idenxt

View
Global Marketing | Solution & Partner Oriented | Cloud, Software, Hardware & Service Provider | Growth Mindset | solutionfolio.com
Scott Whitright Work Experience Details
  • Idenxt
    Marketing Consultant
    Idenxt Feb 2023 - Present
    Stockholm, Stockholm County, Se
    Empowering Microsoft partners with Partner to Partner to Customer solutions via Azure services. Value proposition and message development. Leadership webinar and podcast host.
    View
  • Avid
    Global Strategic Account Marketing
    Avid Aug 2021 - Jan 2023
    Burlington, Ma, Us
    As part of Avid’s Global Revenue Marketing Team, I developed integrated ABM initiatives to drive real-time account engagement using intent data (6sense), industry (ZoomInfo) and 1:1, 1:Few, 1:Many account engagement data (Folloze). I partnered with sales, customer success, demand gen and field marketing to drive a consistent, ongoing, conversations within Strategic Accounts. I focused primarily on major studios (ex. Walt Disney), national broadcast networks, and media companies across AMER and EMEA regions.
    View
  • Cisco
    Global Partner Marketing Mgr: Iot, Cloud, Compute & Data Center Networking
    Cisco Mar 2019 - Nov 2020
    San Jose, Ca, Us
    Drove Cisco Partner awareness for the following architectures: Internet of Things (IoT), Cloud, Compute and Data Center Networking products. Developed and executed an ABM strategy to empower business development managers and partner account managers to effectively measure their partner engagement. • Won Cisco “Connected Recognition Award” for innovation, collaboration, and trail-blazing with the right partner engagement model to launch a cross-architecture, partner marketing program: “Be Boundless”• Won Cisco “Connected Recognition Award” for creating an integrated platform to consolidate Cisco presentations, 3rd party content and partner demos to drive a consistent story through executive sessions, onsite booth presence, mobile and virtual engagement for Partner Summit 2019.
    View
  • Comcast Business
    Director Product Marketing
    Comcast Business Jul 2017 - Dec 2018
    Philadelphia, Pa, Us
    Led a two-person, product marketing team responsible for the Advanced Data portfolio (Business Ethernet, ActiveCore Software Defined Networking platform, SDWAN, Cloud, Datacenter, WiFi, Managed Services, & Security products) and the following industry verticals (healthcare, retail, finance, and commercial real estate). • Created an Executive Summit that generated $408k annual revenue within the first year. • Developed messaging platforms, collateral, Oculus Go VR experience, focus groups and presented at industry events. Microsoft Ignite 2017 strategy drove $696k in net new, annual revenue within one year. • Created GTM plans for key product families, sales enablement assets (battle cards, pitch decks, datasheets, whitepapers, explainer videos) and certification process for activating SE’s and sales reps.• Deployed new B2B, account-based marketing platform and process to expedite content assembly and prospect engagement by 4x. • Delivered Webinar strategy that resulted in at 213% increase in lead gen goals.
    View
  • Cisco
    Cloud Solution Marketing - Americas
    Cisco May 2016 - Jul 2017
    San Jose, Ca, Us
    Three-person, global team of Cloud subject matter experts responsible for driving awareness of multi-cloud products, services and solutions (including market, trends, and competition) related to Public, Private and Hybrid Cloud for Cisco Americas region. Collaborated with managing editors, product managers, sales teams and service partners to produce audience-specific content.• Developed messaging and presentation materials for Cisco multi-cloud story targeting various ITpro personas: CIO, Network Administrators, Partner executives, and data center professionals • Evangelized Cisco multi-cloud story through industry events, webinars, blogs & outbound marketing. • Drove awareness of Business Cloud Advisor (cloud assessment and maturity index) in partnership with IDC. • Integrated 12 Cisco service provider partners and subsequent leadership content into CiscoLive 2016 US & LATAM through (24) theater sessions and (6) live Cisco TV partner interviews.• Launched Cisco Metacloud through-partner campaign to generate demand for Cisco service providers.
    View
  • Rackspace, The #1 Managed Cloud Company
    Sr. Product Marketing Mgr, Enterprise Solutions
    Rackspace, The #1 Managed Cloud Company Oct 2011 - May 2016
    San Antonio, Texas, Us
    Currently driving product/solution marketing for all Rackspace Public Cloud products.* Launched Rackspace CDN w/Akamai Technologies & certified over 450 Sales reps globally within 30 days. * Developed an IT Transformation campaign resulting in $200K+ monthly reoccurring revenue within 3 months of launch.* Management of Partner MDF for joint products and services * Launched Rackspace Digital services to address the $3B digital Commerce, Content & Mobile market opportunity. (March 2014)* Drove 116% YoY growth in Rackspace Critical Applications Services since launch * Led Rackspace participation in 2014 "CA @ the Center Campaign" w/CA Inc. – the single, largest joint-partner, global OOH & digital ad campaign in Rackspace 15yr history (deployed in 9 intl markets) * Created and Delivered "Strategizing for the Spike" customer events in US and London. * Developed GTM & ongoing joint-marketing activities (white papers, sales enablement, collateral, etc.) w/ partner CA Inc. * Launched Rackspace Critical Application Services providing 100% production platform uptime for business critical applications and websites. (August 2012)
    View
  • Microsoft
    Senior Product Manager, Core Infrastructure
    Microsoft Mar 2008 - Jul 2010
    Redmond, Washington, Us
    Developed and executed an integrated, solution marketing strategy for 5 Core Infrastructure product teams: Windows Server, Virtualization, System Center, Windows Small Business Server, Security and Identity Access. * Increased partner awareness web traffic by 21% (~600k visitors) within 9 months.* Doubled newsletter subscribers to ~30k worldwide with average, monthly read rate (24%) and (14.5%) click thru rate.* Recruited 1400+ new infrastructure Partners, 110% of FY plan
    View
  • Microsoft
    Product Manager, Core Infrastructure
    Microsoft Sep 2007 - Mar 2008
    Redmond, Washington, Us
    Created content federation process to drive consistent message and communications through 150+ internal and external websites, blogs, newsletters, conference calls, and webcasts.Developed Partner Evidence strategy consisting of numerous written case studies, testimonial videos and partner quotes.Awarded Server & Tools Division “Cross-Group Collaboration Excellence” for Partner Recruitment Campaign Launch.
    View
  • Microsoft
    Marketing Manager - Worldwide Partner Group
    Microsoft Mar 2004 - Aug 2007
    Redmond, Washington, Us
    Established strategy and adoption of worldwide course evaluation system (Metrics-That-Matter) for measuring partner readiness and satisfaction worldwide.Drove, internal, field readiness and infrastructure adoption into 72 Microsoft subsidiaries.Successful joint development and field integration for Office 2007 and Dynamics 4.0 launch and fiscal planning.Achieved #1 rated session (of 164) at Worldwide Partner Conference; 6 sessions within top 10 and 45% increase in Partner attendance to Business Leadership track over FY06.Awarded “Business as Usual–Division” for Communications strategy – Worldwide Partner Group (Aug. 2006).Awarded “Corporate VP Team award” for Worldwide Conference Event strategy – Worldwide Partner Group
    View
  • Onyx Software
    International Markets Analyst
    Onyx Software Nov 2002 - Mar 2004
    Us
    Led sales support activities for worldwide Channel Sales Managers through standardized RFPs, sales tools creation, and win/loss report analysis. Deployed web + CD-ROM based infrastructure to distribute marketing, sales tools and training to partner community.Created a Competitive Intelligence program including positioning, presentations, analysis briefs, and monthly communications.Led business and marketing for localizing CRM products into 7 languages (German, French, Japanese, Italian, Norwegian, Swedish, Simplified Chinese).Developed localized product pricing strategy for 12 international markets
    View
  • Click2Learn, (Formerly Asymetrix)
    Product Marketing Manager
    Click2Learn, (Formerly Asymetrix) Oct 1995 - Jul 2002
    Managed a cross-functional team to successfully launch Learning Mgt. Server on two platforms: Windows NT & Sun Solaris.Created product positioning, sales presentations, product demos and competitive analysis briefs.Educated a worldwide sales force on the features and benefits of a 3-tier, enterprise learning management system. Numerous industry tradeshow speaking engagements throughout the United States and United Kingdom.Executed pre-sales strategy which landed 2 of the company’s major sales for 2001 resulting in contracts over $1 million each (Microsoft and Albertsons).Created Click2learn’s weekly Web Seminar program; conducted over 300 webcasts, product demos and training activities for prospects, customers and partners.Supported 8 West Coast Regional Sales Managers and 13 Inside Sales Representatives through pre- and post sale process.Developed a Standard Sales Laptop Image and scripted Product demos for Click2learn sales force.
  • Ibm Learning Services
    Technology Instructor
    Ibm Learning Services Mar 1994 - Oct 1995
    Armonk, New York, Ny, Us
    Delivered end-user application training of MS Office, Lotus Suite & Web Development tools to a diverse range of clients within Fortune 500 companies. Key projects: 1) Field Sales Automation for MCI, Merck and Burlington Northern Railway. 2) Developing Alpha / Beta course materials for Microsoft applications.
    View

Scott Whitright Skills

Cloud Computing Strategy Cross Functional Team Leadership Strategic Partnerships Saas Start Ups Go To Market Strategy Competitive Analysis Pre Sales Demand Generation Product Management Marketing Strategy Management Leadership Digital Marketing Product Marketing Integrated Marketing Channel Partners Marketing Channel Strategy Core Competences Sales Operations Mobile Devices Lead Generation Public Speaking Professional Services E Commerce Social Media Marketing Integration Security Virtualization Sales Salesforce.com Thought Leadership Business Development B2b Marketing Sales Management International Sales Web Marketing Sitecore Partner Development Solutions Marketing Software As A Service Adobe Cq Sales Enablement Enterprise Software Solution Selling Account Based Marketing

Scott Whitright Education Details

  • The Wharton School
    The Wharton School
    Executive Management Development Program
  • Washington State University
    Washington State University
    International Marketing
  • Washington State University
    Washington State University
    German

Frequently Asked Questions about Scott Whitright

What company does Scott Whitright work for?

Scott Whitright works for Idenxt

What is Scott Whitright's role at the current company?

Scott Whitright's current role is Global Marketing | Solution & Partner Oriented | Cloud, Software, Hardware & Service Provider | Growth Mindset | solutionfolio.com.

What is Scott Whitright's email address?

Scott Whitright's email address is sc****@****vid.com

What is Scott Whitright's direct phone number?

Scott Whitright's direct phone number is +121046*****

What schools did Scott Whitright attend?

Scott Whitright attended The Wharton School, Washington State University, Washington State University.

What skills is Scott Whitright known for?

Scott Whitright has skills like Cloud Computing, Strategy, Cross Functional Team Leadership, Strategic Partnerships, Saas, Start Ups, Go To Market Strategy, Competitive Analysis, Pre Sales, Demand Generation, Product Management, Marketing Strategy.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.