Whitney Williams

Whitney Williams Email and Phone Number

SaaS Marketing Pioneer in the Waste Management World @ DSQ Technology
Whitney Williams's Location
Bowling Green, Kentucky, United States, United States
Whitney Williams's Contact Details

Whitney Williams work email

Whitney Williams personal email

About Whitney Williams

A marketer passionate about treating prospects like people. I believe in customer-centric strategy, compelling creativity and data-driven optimization.I’m a firm believer that marketing is a mix of data and intuition, analysis and creativity.With over 15 years of marketing experience with a diverse digital marketing background, I aim to understand the target audience and the emerging technologies available to reach it. Naturally resourceful, with both small business and startup experience, I have no fear of herding cats and doing much with little. Yet I have also efficiently executed a seven-figure marketing budget across multiple digital channels.Specialties: SaaS marketing, digital marketing strategy, advertising campaign strategy and execution, paid and organic social media marketing, Google Ads, paid media, display ads, audience segmentation, ABM marketing, brand awareness, content strategy, creative and collateral creation, budget management, A/B testing and performance optimization, analytics and revenue attribution reporting, podcast marketing, email marketing and engagement, search engine optimization and influencer management.Industry experience and interests: technology startup, SaaS, marketing agency, waste management & environmental services, logistics & supply chain, transportation, healthcare, wellness, ecommerce, legal, technical recruiting, engineering & architecture, food & beverage, consumer goods.Technical expertise: Salesforce, Pardot, 6sense, Terminus, Asana, Notion, Adobe Creative Suite (Lightroom, Photoshop, XD, Premiere Pro), Canva, Social Media Platforms, Email Marketing Platforms, Hootsuite, Google Ads, SEM Rush, Google Suite, Slack, Squarespace, WebFlow.Outside work, you can find me reading historical fiction, walking my overly energetic sheepadoodle and planning my next trip abroad.

Whitney Williams's Current Company Details
DSQ Technology

Dsq Technology

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SaaS Marketing Pioneer in the Waste Management World
Whitney Williams Work Experience Details
  • Dsq Technology
    Sr. Marketing Manager - Growth Marketing, Brand Marketing, Marketing Strategy
    Dsq Technology Nov 2023 - Present
    Pittsburgh, Pa, Us
    Building a SaaS Marketing Department from the ground up, I am working with a talented team of engineers and waste management professionals to make waste easier to manage. I am creating self-serve software & hardware sales models and executing marketing strategies to support their pipeline growth.
  • Flexe
    Digital Marketing Manager - Demand Generation, Social Media Marketing & Campaign Optimization
    Flexe May 2022 - Nov 2023
    Seattle, Washington, Us
    As the first Digital Marketing Manager at Flexe, a logistics technology startup, I constructed the role and responsibilities from the ground up. This included an audit and overhaul of paid social, display ad, paid media, Google Ads and other digital marketing channels to pinpoint effective efforts and optimize return on ad spend. To increase impressions and improve brand awareness, I established a robust organic content calendar and worked cross-functionally with the commercial sales team with piloting a Social Selling Program. I also developed a budgeting tool in conjunction with the Campaign Strategy Manager to ensure efficient budget utilization across channels and campaigns. I activated enterprise-level lead generation campaigns focusing on paid social and paid media channels and nurtured those leads with a hierarchy of retargeting display ad and paid social advertisements. Working with the communications team, I activated an SEO game plan that increased high-value keyword search presence three-fold and increased organic and paid search website traffic.The autonomy allowed in a startup environment was an exciting challenge that pushed me to iterate and innovate as a digital marketer and I’m grateful to the Corporate Marketing Team for supporting that growth.
  • Iffel International Inc.
    Digital Marketing Strategist - Brand Marketing, Growth Marketing, Seo & Social Media Marketing
    Iffel International Inc. Oct 2020 - May 2022
    Long Beach, California, Us
    Iffel International is a marketing firm focused on data-driven sales strategies. This role helped me understand why many job descriptions hope for agency experience: it’s indicative of a marketer’s ability to juggle multiple clients, deadlines, requests and priorities. Supporting nearly 30 agency clients from healthcare to cybersecurity with social media strategy and content, paid search ads, email marketing and search engine optimization, this role strengthened my project management skills, client relationship development and expectation management.
  • Insta-Inspire Photography Conference
    Co-Founder & Lead Organizer - Influencer Management, Growth Marketing, Field Event Marketing
    Insta-Inspire Photography Conference Jan 2017 - Oct 2020
    The Insta-Inspire Photography Conference was an annual photography event showcasing female photography influencers and providing educational opportunities and shooting experiences for professional and amateur photographers. Within this role, I recruited and managed a team of 15 Instagram photography influencers and led a team of three direct reports. A primary responsibility was creating vendor relationships and selling sponsorships, increasing sponsorship revenue each year by 25%. The event’s social media following grew ten-fold in three years and sold out in less than 24 hours, a testament to the brand awareness efforts of social media marketing and influencer relationships.
  • Sweet Wally Photography
    Owner & Photographer - Business Planning, Search Engine Optimization, Content Creation
    Sweet Wally Photography Nov 2015 - Oct 2020
    Sweet Wally Photography provided maternity, lifestyle newborn, family and wedding photography in Kentucky, Tennessee, and beyond. My work has been seen in Click Magazine, Dear Photographer Magazine and on the walls of family and celebrity homes from Boston to Atlanta.I orchestrated the creative vision of shoots and post-production and heightened my technical proficiency necessary to run a successful photography business. I maintained top search engine positioning with consistent SEO practices, blogging and social media marketing. Running this small business strengthened my adaptability, as well as my time and client management skills.
  • Nashville Oral Facial Surgery
    Marketing Director - Referral Marketing, Marketing Strategy, Growth Marketing
    Nashville Oral Facial Surgery Jul 2012 - Dec 2013
    Nashville Oral Facial Surgery provided middle Tennessee with full-scope oral maxillofacial services, including dentoalveolar surgery, reconstructive jaw surgery, facial trauma, and IV & general anesthesia. I spearheaded the referral marketing strategy, creating a network of medical community relationships and increasing patient referrals to support practice growth. In this marketing role, I strengthened my organizational skills with referral tracking methods and engagement growth analysis processes. In building strong referral relationships, I also enhanced my collaboration and leadership skills.
  • Sa.Studio
    Director Of Marketing & Business Development - Brand & Content Management, Social Media Marketing
    Sa.Studio Nov 2008 - May 2012
    Edmond, Ok, Us
    S.A. Studio provides full architectural and interior design services for a wide range of clients and building types. As the Director of Marketing & Business Development, I fostered connections in the AEC community and beyond, culminating in S.A. Studio receiving the 2012 Small Business of the Year Award from the Edmond, Oklahoma Chamber of Commerce. I developed and continually refined a comprehensive marketing and business development strategy that aligned with the firm’s goals, focusing on both short-term and long-term objectives. Executing the firm’s online presence and social media strategy, I helped launch a new website and e-newsletter. I also created RFPs and assisted in pitch development.
  • Local Insight Media
    Business Coordinator
    Local Insight Media Feb 2005 - May 2008
  • Enterprise Rent-A-Car
    Management Intern
    Enterprise Rent-A-Car May 2003 - Aug 2003
    St. Louis, Mo, Us
    Management Internship Program. Summer Internship Presentation Scholarship Winner.
  • Walt Disney World
    Attractions Hostess
    Walt Disney World May 2001 - Aug 2001
    Lake Buena Vista, Florida, Us
    Walt Disney World College Program participant. Best summer ever.

Whitney Williams Skills

Social Media Marketing Marketing Event Management Microsoft Office Newsletters Business Development Indesign Healthcare Constant Contact Networking Historic Preservation Museums Corel Draw Marketing Strategy Event Planning

Whitney Williams Education Details

  • Bellarmine University
    Bellarmine University
    General
  • Murray State University
    Murray State University
    Business Administration
  • Apollo High School
    Apollo High School
    High School Diploma

Frequently Asked Questions about Whitney Williams

What company does Whitney Williams work for?

Whitney Williams works for Dsq Technology

What is Whitney Williams's role at the current company?

Whitney Williams's current role is SaaS Marketing Pioneer in the Waste Management World.

What is Whitney Williams's email address?

Whitney Williams's email address is wh****@****nal.com

What schools did Whitney Williams attend?

Whitney Williams attended Bellarmine University, Murray State University, Apollo High School.

What skills is Whitney Williams known for?

Whitney Williams has skills like Social Media Marketing, Marketing, Event Management, Microsoft Office, Newsletters, Business Development, Indesign, Healthcare, Constant Contact, Networking, Historic Preservation, Museums.

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