A marketer passionate about treating prospects like people. I believe in customer-centric strategy, compelling creativity and data-driven optimization.I’m a firm believer that marketing is a mix of data and intuition, analysis and creativity.With over 15 years of marketing experience with a diverse digital marketing background, I aim to understand the target audience and the emerging technologies available to reach it. Naturally resourceful, with both small business and startup experience, I have no fear of herding cats and doing much with little. Yet I have also efficiently executed a seven-figure marketing budget across multiple digital channels.Specialties: SaaS marketing, digital marketing strategy, advertising campaign strategy and execution, paid and organic social media marketing, Google Ads, paid media, display ads, audience segmentation, ABM marketing, brand awareness, content strategy, creative and collateral creation, budget management, A/B testing and performance optimization, analytics and revenue attribution reporting, podcast marketing, email marketing and engagement, search engine optimization and influencer management.Industry experience and interests: technology startup, SaaS, marketing agency, waste management & environmental services, logistics & supply chain, transportation, healthcare, wellness, ecommerce, legal, technical recruiting, engineering & architecture, food & beverage, consumer goods.Technical expertise: Salesforce, Pardot, 6sense, Terminus, Asana, Notion, Adobe Creative Suite (Lightroom, Photoshop, XD, Premiere Pro), Canva, Social Media Platforms, Email Marketing Platforms, Hootsuite, Google Ads, SEM Rush, Google Suite, Slack, Squarespace, WebFlow.Outside work, you can find me reading historical fiction, walking my overly energetic sheepadoodle and planning my next trip abroad.
Listed skills include Social Media Marketing, Marketing, Event Management, Microsoft Office, and 11 others.