Paris Morning BakeryLead creation of the enterprise-wide brand logo and introduced brand concept.Created designs for merchandise and packaging.Hyundai MobilePioneered a new font and introduced a new box packaging for the company’s mobile device that launched in the South American market; Product went through a 3-Million unit production run.

Co-founded and built the brand from ground-up by formulating brand guidelines including typography, color palette, and imagery.Utilized marketing tool design to create the catalog brochure, menu, business card, promotion media, website, and in-store signage.Hired, trained and managed 22 workers. Oversaw customer service and new product promotion through multiple channels including social media, paid media, direct mail.Delivered +25% YoY improvement in sales by managing merchandising and P&L.

Assigned territory grow revenue & profits by selling the products Build beneficial relationships with existing and new customers Maintain consistent communication with customers+45% YoY improvement in sales

Implemented the promotion strategy for new book launch for Hansol Education/Innovated online sales events & off-line promotion for their camping campaign for P&G Duracell/Built the non-smoking campaign for Ministry of Health & Welfare of Korea/Brand refresh through designing the roadside billboards featured in Seoul for GS Caltex/Mobile webzine renewal across marketing teams through leveraging consumer insights for Samsung Life/ Procured top-level executives for a talent recruiting conference with over 1,0000 attendees for Hanhwa Life