David Evans Email and Phone Number
I'm a futuristic, and consumer-obsessed senior product and brand marketing leader with a career built around finding novel solutions to complex problems, giving wings to audacious ideas, and guiding teams to deliver transformational results. Resourceful and innovative, I specialize in finding fresh, unexpected ways to revolutionize products, brands, and platforms and connect consumers more deeply to brands and products.My fearless and unflappable nature combined with a diverse background spanning product management, GTM, digital marketing, operations, and even Shark Tank provides me a bit of an advantage: I can assess challenges and opportunities holistically then efficiently bring together the right people and resources to pull off miracles—in agency, corporate, and scrappy startup environments.Key Skills: Vision Setting, Strategic Planning & Execution, Product Marketing, Brand Marketing, Go-to-Market Strategy, Product Launch, Digital Marketing, Consumer Engagement, Campaign Strategy & Activation, Project Management, Storytelling, Leading through Ambiguity, Cross-functional Leadership, Startups, Agency Relationship Management.I welcome you to connect here or via email: dave@whoisdavidevans.com
Yuga Labs
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Executive Producer + Business Unit Lead, Bored Ape Yacht ClubYuga Labs Sep 2022 - PresentWorking with the team at Yuga Labs to oversee all things BAYC / MAYC
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Product & Growth Marketing DirectorOptimist Jan 2018 - Feb 2023Invited by the company founder (also creator of Cards Against Humanity) to help put this irreverent and accessible cannabis corporation on the map. Developed GTM strategy and product positioning, driving The Optimist’s consumer marketing and brand approach from a data-driven perspective.● Launched three disposable ODM vaporizer SKUs in Q4 2020 and second round of product in Q1 2022, both of which are exclusively available at Sparc stores in San Francisco and Sonoma.● Took The Optimist from a seed idea to fully realized brand, bringing in top design and creative talent to deliver mighty results on a razor-thin budget. -
Web3 Marketing Lead (Contract)Independent Contractor Jul 2022 - Oct 2022
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Head Of MarketingMillion On Mars Apr 2022 - Jul 2022Austin, Texas, Us● Produced the first-of-its-kind PFP and promoted three mint phases to 100% sell out (during start of crypto bear market)● Directed growth team and increased player base by 284% DAU in 6 weeks● Spearheaded PR and marketing for the first ever cross-chain, interoperable crossover event.● Worked closely with Solana Games to cross promote Million on Mars adding Solana blockchain support for our game. -
Founder, Creative And ProductionHeyo! Consulting Jun 2019 - Apr 2022Miami, Fl, UsCo-founded a creative, technology, and strategy consultancy that helps clients up-level their digital marketing capabilities. Services include business and product strategy, product management and development, GTM strategy development, product marketing, product engineering, deployment, and iteration.● Clients: Netflix, Financial Health Network, Supercell, Steeped Coffee, Inboard● Partnered with Netflix to develop a gangbusters digital experience to superfans of The Cuphead Show! The purely organic, gamified campaign—Cuphead Countdown—delivered a stunning 1.6B impressions across Twitter and generated 690K+ mentions through the course of the campaign.● Co-developed a winning growth marketing strategy for Steeped Coffee, for their new CPG coffee brand. Achieved ROAS of more than 1.5x within two months and 5x within a year. -
President / Product & Brand Marketing DirectorSerious Corporation Apr 2019 - Jan 2022Co-founded a consumer-focused brand incubator for hilarious and occasionally useful products. Accountable for strategic direction of the company, product management, product marketing, product positioning, brand marketing, and consumer research. ● Led product development, GTM strategy, and launch of Mindcrushers, a humorous, raunchy, and occasionally deep deck of 200 conversation starters written by the co-founders of Cards Against Humanity.● Took Mindcrushers from concept to shelf at big-box retailers in less than one year, selling through Barnes & Noble, Walmart, Target, and Books a Million. -
Vp Marketing & Product Lead / Advisor To The CeoInboard Technology Inc. Mar 2014 - Nov 2019Santa Cruz, California, UsAfter demonstrating an undeniable aptitude for building brands and companies, solving the unsolvable, and pulling off miracles on behalf of agencies and clients, was invited to help bring an electric skateboard to market on behalf of this electric rideable transportation company. Served in a hybrid role combining brand and product marketing, product management, community management, and customer support● Took Inboard from “garage prototype” to become the #2 U.S. electric skateboard. Achieved, in part, by appearing on and winning season 8, episode 10 of Shark Tank and securing opportunity to market the product on HBO’s “Silicon Valley” and numerous blogs and YouTube influencer accounts.● Oversaw the development and market launch of Inboard’s iOS app, taking it from a fledgling prototype all the way through to integration within the hardware product ecosystem and customer deployment in the Apple App store. -
Head Of ProductionEleven, Inc. Mar 2018 - Jun 2019San Francisco, Ca, UsRecruited into a senior leadership role on behalf of this full-service advertising agency and tasked with marrying the ‘digital world’ with ‘video content’ for the agency and its clients. Rebuilt Eleven’s digital capabilities from the ground up, and managed & developed a powerhouse team of 15.● Overhauled Eleven’s creative production and technology process, leading with digital strategy and execution as the centerpiece of campaigns.● Took Eleven from having no digital clients to winning multiple engagements with global tech brands, including Google Cloud, and winning its first Gold and Silver Cannes Lions Award in digital. -
President & Director Of Business DevelopmentHook Jan 2014 - Mar 2016Ann Arbor, Michigan, UsConceptualized, built, and launched a new brand and service offering for Hook – Hook QA – to serve as a vital QA partner for the expanding market of digital agencies & brands that needed excellent, fast, and scalable quality assurance services for digital marketing.● Took an initial $300K investment and turned it into $2M in gross revenue within two years. -
Director Of Production & Business DevelopmentHook May 2011 - Feb 2016Ann Arbor, Michigan, UsHand-picked to stand up a Los Angeles office for this Brooklyn-based digital production agency. Developed the infrastructure, cross-functional team, and client base that enabled the agency to grow from three dudes in a basement and under $1M in gross revenue to 70+ people, across two offices, with $15M+ in gross revenue. ● Clients: Google, YouTube, Netflix● Transformed Hook from a small digital production shop to become a Top-10 global agency with a roster of premier clients.
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Executive Integrated ProducerSaatchi & Saatchi Sep 2009 - Jun 2011London, Greater London, GbBecame the first integrated (video + digital) producer at the agency’s Los Angeles office. Partnered with departmental and executive leaders to conceive and implement integrated production processes for the Saatchi as the agency made a strategic pivot toward a digital-first model. ● Clients: Toyota, Square Enix● Key influencer in the agency’s explosive growth in digital / integrated marketing (10x expansion of digital production staff in less than 2 yrs.) ● Executive Producer & co-copywriter on the hit Swagger Wagon integrated campaign. -
Senior Integrated ProducerCrispin Porter + Bogusky Dec 2007 - Sep 2009New York, Ny, UsStepped into a senior producer role through a period of rapid growth driven by CP+B’s reputation for excellence with viral marketing, interactive video games, CGI, and other weird (and wildly successful) digital marketing experiences. ● Clients: Microsoft, Burger King, Zune, Coke Zero, Dominos, Best Buy, Old Navy, Nike, Volkswagen● Led teams in producing award-winning, multi-channel campaigns, including Burger King Whopper Sacrifice and Microsoft “I’m a PC” campaigns with Bill Gates and Jerry Seinfeld.
David Evans Education Details
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Western Illinois UniversityBachelor Of Communications
Frequently Asked Questions about David Evans
What company does David Evans work for?
David Evans works for Yuga Labs
What is David Evans's role at the current company?
David Evans's current role is Executive Producer Bored Ape Yacht Club | Shark Tank Veteran | Creative Web3 Exec. Producer + Product Marketing Leader | Brand Evangelist.
What schools did David Evans attend?
David Evans attended Western Illinois University.
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